Search results for "website development"

This article provides an overview of what Search Engine Optimisation (SEO) is, how it works, and how it can benefit your organisation.

Launched in 2006, China Plate are an independent theatre studio that work with artists, venues and festivals to develop, make and present engaging, entertaining and accessible new work. Read on to find out how the Digital Culture Network supported China Plate with the redevelopment of their website.

Your website is one of your most important assets. Read on to find out how it can make a big impact on your organisation.

Are you a creative or cultural organisations looking to redesign or improve your website? This article helps you source and select the best supplier to do the job.

In this article, we explain what the customer journey is and how it can be used to structure an audit of your eCommerce website.  Follow this approach, and you should be able to identify opportunities to improve your customer journey and grow online revenue.

A webinar to help arts and culture organisations understand the principles of user experience (UX) and how to implement them on their websites.

In this article, we explain the steps to set up and configure the digital analytics platform Google Analytics 4 with Spektrix to enhance your reporting with eCommerce data.

This article outlines the 11 most useful eCommerce metrics to help you understand your online shop and its performance.

This article on sustainable websites provides a checklist of 10 things you or your organisation can do to reduce a digital carbon footprint.

In this article we review 7 leading eCommerce platforms which are helping arts and cultural organisations pivot to online. We examine the usability, features, level of support, reporting and pricing structures for each platform. You'll also find examples of arts and cultural organisations using these platforms for reference.

Higher Rhythm Ltd is a not-for-profit organisation based in Yorkshire, providing music and media industry services and opportunities across the Yorkshire region. Click here to find out how the Digital Culture Network's Roberta Beattie supported their CEO, Steven Mundin, in redefining the organisation's vision for its new website.

When creating work for the public, you’ve got a responsibility to make sure everyone can use it the way you intended them to. This article will detail step-by-step how to create an accessibility statement for your website.

Tree testing is a quick and easy way to test the effectiveness of your website navigation. It’s a technique that can also test a new website structure you may be planning. A tree test can confirm how easy (or difficult!) it is to find important information on your website. This article by Andy explains it all.

WordPress is the world’s most popular website platform, and is widely used by creative and cultural organisations. This article gives you 10 top tips to speed up your website.

A webinar for creative and cultural organisations to learn how to perform a simple health check on their website to highlight improvements.

A webinar for creative and culture organisations who wish to create, configure and install Google Analytics 4.

Social media tracking pixels are a powerful tool for marketers working in the arts and culture sector. But how do they work? How can they support and improve your paid advertising? And are there any drawbacks you need to be aware of? This article will answer these questions and give you a better understanding of a social media 'pixel'.

Could your website be working harder for you? Our checklist will help you assess and improve your activities

Learn how the first 'Tech Champion’s Choice' Winners - LeftCoast - are embedding digital technology & skills development into the heart of their operations to build robust a foundation for a sustainable future.

Do you have a good understanding of your organisation's data analytics tools? Our checklist will help you assess and improve your audience insight.

Whether you're creating a brand-new site or reviewing your existing web presence completely, here are some recommendations for making your website as effective as possible.

How to choose the right keywords to improve your online visibility and website ranking.

Previous SEO Tech Champion, Hansel, for an overview of exactly what we mean by Search Engine Optimisation. Be inspired to develop new strategies for improving the quality of your website traffic.

Raising2Children is an online resource for parents, children, young people, and colleagues that supports families. Raising2Children create resources that bring together evidence-based research on child development and therapeutic tools using the arts. Click here to find out how Cultural Digital Network helped rework their website.

This article shows that by developing a ‘Pull’ eCommerce strategy, an organisation can put itself in a strong position to grow revenues and attract more customers.

This article is aimed at anyone who wants to improve the effectiveness of their website and improve the experience of their website visitors.

Impact Dance's main focus is to empower young people of diverse backgrounds through hip-hop dance training, mentoring, and national and international performances. Marketing and Communications Officer Clara Cowen talks us through how the London theatre company was supported by the Digital Culture Network to develop its website.

Learn more about DaDa’s 'Digital Transformation' winning research & development project, which explored the use of augmented reality holograms to provide BSL interpretation for non-traditional theatre.

A webinar for creative and cultural organisations and individual practitioners to learn about website sustainability and how to reduce their digital carbon footprint.

A template that you can use as the basis to create your own website brief for web design agencies.

One of the most common topics the Digital Culture Network is asked about is how to manage and make the most of the Google Ad Grants programme, so we've put together our top 7 tips to set you up for success. They cover the most important considerations for getting as much out of your campaigns as possible.

In this article we explain the data in each reporting section of Google Analytics 4 and how those sections can be used to understand how your website is performing and what your users are doing.

Dante or Die’s interactive short Odds On fuses narrative, gameplay, and animation to explore the impact of gambling harm. Find out why it was the 'Digital Content' winner in the 2023 Digital Culture Awards.

This article is a best practice guide for creative and cultural organisations who want to manage and optimise their Google Business Profile.

Welcome to the first case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.

This webinar explores A/B testing tools which can help improve websites and the effectiveness of email campaigns.

This webinar explores A/B testing tools which can help improve websites and the effectiveness of email campaigns.

Learn how to make different forms of digital content accessible to all audience members and what steps you can take to make the experience for your audience as good as it can be, to ensure their needs are accounted for on different platforms.

This guide details the steps you can take to design your website.

This is the third case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.

Writing a brief for a web design project can be a daunting task. This article helps you break down your project and navigate this process.

Learn how a strong website content strategy will bring about the best results for your site.

These top tips will help you improve and develop your approach to digital strategy and planning.

Do you have a good understanding of which parts of your digital strategy are working? Our diagnostic will help you assess and improve your activities.

Emma Roberts, Tech Champion for eCommerce and merchandising, talks through 10 common eCommerce mistakes to avoid when selling online - and ways to fix them.

Mythstories is a museum based in Shrewsbury that holds a collection of storytelling artefacts and a library of folktales. For over 20 years the museum has organised funded projects with storytelling at their heart. Much of their work is out of doors, much is with young people – encouraging them to explore the oral heritage and become young storytellers. Read on to find out how the Digital Culture Network helped rework their website.

A webinar to help arts and culture organisations plan for the changes to Google Analytics coming in 2023.

In this tea break chat, we asked some of our Tech Champions about their early experiences working in digital, by the end, you might realise that you are not alone when it comes to learning the digital ropes.  

Open Sky Theatre is a small theatre company with big ideas based in rural Herefordshire, combining new writing with physical and digital theatre to tell powerful, moving stories based on real world events. Read on to find out how the Digital Culture Network supported Open Sky's Digital Director, Lisle Turner, in reimagining the organisation's digital strategy. Case study from December 2020.

DanceEast is a dance organisation based in Ipswich, working locally, regionally and nationally. Lucy Bayliss, their Head of Creative Programmes, tells us how they employed digital technology to get their dance programmes into classrooms.

Learn how 'Using Data' category Winners Watershed developed new data-informed inclusion strategies by embracing a new framework for data collection & analysis.

Meet 'Digital Inclusion' category Winners Sense and learn about their inclusive dance film 'Moving Portraits', made in collaboration with dancers who are deafblind and/or are living with complex disabilities.

There are so many advantages to creating content that is digitally accessible. Not only is it inclusive, it can help your content convert better as well as appear in relevant searches. For creative and cultural organisations, it's also a wonderful way to make sure you can reach your audiences. To help you get started we've created a simple diagnostic checklist for digital accessibility with links to further resources.

SSL Security certificates play an important role in protecting your website. So, what are they and how do you get the right one for your website? This article will tell you all you need to know.

A webinar for arts and cultural organisations to learn how to plan a website content strategy which will allow them to engage new audiences, measure success and improve the quality of their site traffic.

Opera North, winners of the 2022 Digital Culture Awards Income Generation category for their 'Couch to Chorus' project, take us on their award-winning journey.

Discover practical approaches to SEO for the cultural sector, including increasing visibility and leveraging Google’s rich results.

This resource provides information and advice on implementing a timed entry booking system into your organisation, from choosing the right technology platform to introducing ticketing to your website.

A webinar for creative and cultural organisations or individual practitioners who are planning to redesign or improve their website in the next 12-24 months.

We often hear the same misconceptions and this article aims to unpick the myths you're likely to encounter whilst working on a digital project or more broadly in the sector.

Search Engine Optimisation can be a valuable tool for boosting your organisation’s online presence. Read on to find out why.

We The Curious produced a sustainable and successful online revenue stream with their charitable aims at the centre of their decision-making. Find out more about their 'Income Generation' category winning online shop.

Join us as we explore how to balance online safety, empowerment, participation and creativity when working with young people.

A webinar for those working in the creative and culture sector to review their Google Analytics 4 set up and build confidence in their data.

It's never been more important to ensure you are using technology that can immediately add value and grow with your organisation over the years. Understanding which companies to approach and how to articulate your requirements to them is a key step in making the right decision.

In this article we have covered key social media metrics and recommended next steps.

A webinar for creative and cultural organisations who want to identify how to improve revenue from their online gift shop.

A webinar for creative and cultural organisations to learn how Google Tag Manager can be used to enhance Google Analytics 4 data.

What, why and how arts and culture organisations can use Google Analytics for greater insight.

Learn about Julie Nicholson and her work at Digital Voice to amplify the voices of marginalised people and groups. Julie was named the 'Digital Ambassador' category Winner for the DigitalMe project.

Learn about Sonzai, Roland Lane’s 'Content Creator' winning Mixed Reality installation experience that uses cutting-edge immersive technology to blur the lines between physical & virtual worlds.

Learn how 'Being Social' category Winners Crab Museum developed a truly unique social presence that has seen them grow their loyal online & physical audience.

The build-up to Christmas is a busy online shopping period. In this article, creative and cultural individuals and organisations can learn about different types of promotions, key timings in the festive period and the ingredients of a successful online promotion.

In this article we explain what UTM Parameters are and why they're useful for creative and cultural organisations and individuals to consider using.

Little Angel Theatre is a children's theatre dedicated to fuelling the imagination through the art of puppetry. Marketing and Communications Manager, Sophie Waddy, explains how the Digital Culture Network helped them to rethink their digital strategy.

Digital marketing increasingly affects all departments of your organisation. Read on to learn more about the different approaches available.

Five recommendations to help improve your digital marketing performance.

Contact data is business critical and one of your organisation's most valuable assets. Find out how to set up and grow, and collect a contact database starting with these 5 essentials. 

Introduction to how organisations can utilise Teemill, an online platform that allows users to build an online shop and sell their designs. Read on to find out what our Tech Champion, Emma Roberts, learned when speaking with Teemill's Head of Business Development, Tobias Penner.

A webinar for arts and culture organisations to learn how to define and track the metrics for different audience actions.

In this article, we explore Google Looker Studio (formerly Google Data Studio) and how it can be used to create interactive and shareable reports to help you see how you are performing, if you're on track to reach your objectives, and identify opportunities for change.

A webinar for arts and culture organisations to learn retail benchmarks for sales conversion and best practice for improving customer funnels on mobile devices. Presented in partnership with IMRG.

This article takes a deeper dive into the different methods for fieldwork and data collection to support these studies, and which ones are useful for different research objectives.

This is the second case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.

Personas are fictional representations of people within your audience or customer base. In this article, we explore how personas work where resources in terms of time and budgets are limited. If you don’t have time or money for a major project, this article will show you what a lo-fi, low-cost version of personas look like and how can creating personas add value.

An effective digital strategy can be vital to your organisation’s success. Read on to understand the key considerations when developing yours.

Customer Relationship Management is all about keeping the customer satisfied: our checklist will help you put them at the heart of your services.

If you’re looking for ways to improve your email marketing strategy, this checklist will help you establish where you are now and where you could go next.

Whilst your audiences, participants or stakeholders may not be able to engage with you physically at the moment, you can still reach people through social media.

Winners of a Special Commendation for the impact of their digital content distribution strategy at the 2022 Digital Culture Awards, Open Clasp Theatre Company tell the story of their ‘Changing the World One Play at a Time’ project.

Email marketing is a powerful tool when it comes to building relationships with your audience. Read on to find out more about what it can do for your organisation.

What can you learn from the data your organisation holds? Read on to understand how to get started on analysing your data and using it to effect positive change.

Dr Justin Hunt, Relationship Manager for Combined Arts at Arts Council England, shares his top tips for increasing your income through fundraising ahead of Giving Tuesday.

A webinar for arts and culture organisations to learn how to utilise mobile marketing to increase awareness and improve engagement.

The festive period is a great time to drive online sales. In this article we'll explore how creative and cultural organisations can develop a winning eCommerce strategy for the the upcoming festivities.

Emma Roberts shares her top tips for embracing eCommerce and using a streamlined customer journey to generate more sales.

Google Analytics 4 is the brand new web analytics platform from Google. This article explains what it is, the key differences to the old Google Analytics version, and how arts and culture organisations could utilise it.

This is the fourth case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.

In this interview with Joe Strickland we take a look at the innovative work being done by DaDa with digital accessibility and 3D holographic technology.

Learn how to develop, strategise and market a successful Print on Demand offering for your online shop.

A webinar for arts and cultural organisations who want their Twitter account to work harder and reach further.

This resource provides information and advice on making podcasts. As well as considerations for generating content, it contains guidance on hardware, software, and distribution methods.

Are you about to start using a new email service provider? Or is your mailing list in a bit of a mess? Read on for some top tips for structuring and segmenting your mailing list.

Learn how Google Tag Manager can help track relevant objectives for your organisation and improve website performance

Cyber security is a critical, yet often overlooked, aspect of your strategy. Understanding what you and your organisation can do to protect your online and off-line systems and networks will help protect your data from theft and damage. In this article we'll explore how you can protect yourself and your organisation.

A panel conversation discussing how arts and culture organisations can more successfully engage schools with digital, blended or in-person cultural offers.

Social media is a unique and powerful way to help your organisation thrive and engage with your audience. Read on to find out more.

Explore our step-by-step guide to auditing your Google Ads account and use it to optimise and enhance one of your essential tools.

Explore our top tips for embracing Data Analytics & Insight in your organisation.

Safeguarding and child protection continue to be as important as ever, but with many organisations moving their programmes online in response to the coronavirus pandemic, online safety and protection has come to the fore.

A webinar for arts and culture organisations to understand how to bring together data and tell a story with visualisation tools.

Open Sky, winners of the 2022 Digital Culture Award Digital Inclusion category for their ‘Micro Plays’ project, tell us their winning story.

A webinar for arts and culture organisations to learn how to get the most from Google Ads.

This article aims to provide compelling reasons why creative and cultural organisations and individuals should continue to put emphasis on their digital strategy so that they can adapt to change and drive better results.

An introductory webinar for creative and cultural organisations to discover the basics of digital accessibility including some practical things they can do to improve their digital content accessibility.

A webinar for creative and cultural organisations to learn the advanced configuration options and custom reporting abilities of Google Analytics.

The role of prioritisation tools has become increasingly vital for creative and cultural organisations. This article explores the Value vs Effort, The Kano Model, and MoSCoW methods and how these tools can support more efficient and effective marketing plans.

A webinar for creative and cultural organisations and individuals to learn how GDPR/PECR regulations can support your email marketing and help you grow your contact list.

If you work for a creative or cultural organisation and are active on social media, then drawing up a social media policy is considered best practice. Many organisations will face a crisis on social media at some point. Having a solid social media policy in place can help to protect your organisation and employees, while also reducing the likelihood of a crisis unfolding in the first place. This document is designed to protect your business and employees when using social media. Read on to find out what goes into this document.