Thinking about setting up an online shop? Read on to understand the basics of eCommerce and how it could benefit your organisation.
eCommerce and Merchandising London
Emma specialises in eCommerce and merchandising and can help you with sales conversion, commercial strategies and consumer engagement. Based in the London office, she also looks after the London region.
Where have you come from?
I previously worked for Universal Music, for 2 of the major record labels Island Records and Virgin EMI. Worked on 100s of high-profile UK artist album, merch and ticketing campaigns across the labels. Contributed a significant volume of eCommerce sales to the UK chart, with 15 artists reaching no1 in the official charts for artists such as Mumford and Sons, Florence and the Machine, Blossoms, Stone Roses, The Killers, Taylor Swift, Justin Bieber etc. Advised labels, managers, ticketing partners, merchandise partners, tech hardware partners (Pure Radio/ Beats by Dre/ Fender) to utilise digital to gain commercial opportunities, engage wider audiences, increase conversion/ retention and increase revenue streams.
I wanted to become a tech champion for the Arts Council, as I have wealth of knowledge how to deliver focussed, profitable and innovative strategies that delivers exponential digital revenues streams to the arts and culture sector.