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A beginner’s guide to building the perfect social media strategy

Social media channels are unmatched in their ability to connect with and grow an audience. They provide almost endless possibilties in the content you can share and the people you can reach. But the vastness of possibilities and anxiety of getting “lost in the crowd” can make tackling a new channel, or revising a current one, a daunting task. With an actionable and clear strategy, you can remove that fear and see brilliant results.

Join Haydn Corrodus, Tech Champion for Social Media, for this one-hour webinar where he will explain step-by-step how you can develop a social media strategy that builds on your strengths and helps deliver towards your digital objectives.

In this session, you will learn:

  • How to produce a social media audit and why you should
  • How to create a social media vision
  • How to create content pillars
  • How your digital objectives align with your social media objectives

What level is it?

Beginners – This session is suitable for those with a basic understanding of social media and the role it plays with audiences and who are looking to understand how to build a social media strategy. It may also be useful for those with more experience who are looking to refresh their current strategy.

What type of webinar is it?

Instructional format with presentation slides. You will be able to ask questions using the Q+A function and engage with the presenters using the chat. This session will be hosted as a Zoom Webinar.

Can I book a place?

This webinar is presented as part of a funded programme for arts and cultural organisations. Free places are available for anyone who works with or for a publicly funded arts and cultural organisation and for those currently in receipt of or usually eligible for Arts Council funding.

This webinar will be live captioned. If you have any other access needs, please let us know upon booking or get in touch at We ask you give a minimum of 10 days’ notice where possible.

Can I ask questions?

Yes and we actively encourage it to shape the content. You can ask in advance on Twitter using the hashtag #DigitalCultureNetwork or message @ace_dcn. You can also ask questions on the day using the Zoom live stream chat facility.

Can I receive 1-2-1 support?

The Digital Culture Network is part of a funded programme for arts and cultural organisations. We have a team of nine Tech Champions across the country, who can provide free 1-2-1 support in a range of areas including digital strategy development, websites, social media, data analytics, digital content creation, SEO and paid marketing, CRM, box office and ticketing systems and email marketing. This support is available for those currently funded by or usually eligible for Arts Council England funding. You can indicate whether you would like to be contacted by a Tech Champion as part of the sign-up process.

Please get in touch if you have any questions about your eligibility.

Date not convenient or you didn’t get a ticket?

Don’t worry! We regularly add new webinars to our event schedule. Sign up to our newsletter below to be the first to hear when we announce new events and head to our Knowledge Hub to watch recordings of previous webinars.


Please email us on or for more information about the Digital Culture Network. To request free 1-2-1 support from a Tech Champion visit or find us on Twitter @ace_dcn.


When you register for an event, please refer to Arts Council England’s privacy notice to see how we use your personal data. Please note that in line with this policy, we may share your basic data (name, job title and organisation) with other participants and event partners. We will only share your contact details with partners should you opt-in to do so during the registration process.

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