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08/10/20   ·   Webinar

Connected to culture LIVE: Audiences now and in the future

The way audiences consume content has drastically changed in the recent months, as the lack of live audiences has forced many arts and cultural organisations to change their strategies, their offer and how they engage with audiences. Many have adapted by creating new content for online platforms and explored digital ways of engaging audiences, but there are still questions around what happens when the sector comes out of lockdown. Recent research has given us some insight into audience’s attitudes towards returning to live cultural events but is it possible to return to the old “normal” or will the make-up of our audiences, and how we reach them, have changed forever?

Join us, along with cultural leaders and researchers, as we discuss:

  • How cultural organisations have seized the opportunity to digitally reach new and existing audiences, and
  • How audiences in the future will want to engage with art and culture

Panel includes Adrian Lambert (Chief of Staff, Hay Festival), Katy Raines (Co-founder & Partner, Indigo) and Matthew Phillip (Executive Director, Notting Hill Carnival).

We are also pleased to introduce our friends at Google Arts & Culture, to share and walk through their new resource – Connected to Culture – with tips, tools and inspiring examples designed to help your organisation continue your artistic and cultural programmes online. We invite you to check out the resource beforehand at

What is Google Arts & Culture?

Google Arts & Culture is a non-profit initiative that works with cultural institutions and artists around the world. Their mission is to preserve and bring the world’s art and culture online so it’s accessible to anyone, anywhere. It is available for free for everyone on the web, on iOS and Android. Find out more here.

Can I book a place?

This webinar is presented as part of a funded programme for arts and cultural organisations. Free places are available for those currently funded or usually eligible for Arts Council funding.

We would be very pleased to book a BSL interpreter upon request so please get in touch or request the booking at registration. We ask you give a minimum of 10 days notice where possible.

Can I ask questions?

Absolutely! You will be able to ask questions using the chat function during the conversation.

Can I receive 1-2-1 support?

The Digital Culture Network is part of a funded programme for arts and cultural organisations. We have a team of 9 Tech Champions across the country, who can provide free 1-2-1 support in a range of areas including digital strategy development, websites, social media, data analytics, digital content creation, SEO and paid marketing, CRM, box office and ticketing systems and email marketing. This support is available for those currently funded by or usually eligible for Arts Council England funding. You can indicate whether you would like to be contacted by a Tech Champion as part of the sign-up process.

Please get in touch if you have any questions about your eligibility.

I have still have questions!

Please email us on or for more information about the Digital Culture Network and to request free one-to-one support from a Tech Champion visit or find us on Twitter @ace_dcn.


When you register for an event, please refer to our privacy notice to see how we use your personal data.

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