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Digital skills for libraries – Deepening online engagement with audiences

It has become more apparent than ever that library services play a pivotal role in the lives of their communities. With many library services and buildings serving as a space where people can connect and learn with others, the effects of localised and national lockdowns have caused a number of library service users to experience feelings of isolation and loneliness.

In our ‘Digital skills for libraries’ webinar series, the Digital Culture Network will look at key tools and strategies to support library organisations who have taken some of their services online and are engaging with their communities digitally whilst their buildings are closed, or access is restricted. Watch the first webinar which focused on creating & delivering online content.

Our second session looks at ‘Deepening online engagement with audiences’, where we will explore how libraries have been reaching their communities and share tips to increase engagement with digital services and artistic programmes.

How to create purposeful email marketing communications

Peggy Naumann, Email Marketing Tech Champion, will guide you through the core elements that make up a successful email marketing campaign to effectively engage your audiences.

The session will cover:

  • Understanding who your audience is and defining your aims
  • Types and structure of emails
  • Planning your email content and calls to action

How to use social media to stay connected with your audiences

Haydn Corrodus, Social Media Tech Champion, will explore how you can use social media tools and strategies to maintain a loyal online following.

The session will cover:

  • Creating a tone of voice and organisation identity
  • Tips for creating interaction/comments with your posts
  • How best to manage social media activity and planning within small teams
  • How best to sell/promote online events

What level is it?

Beginners – This session is an introduction to these topics and is aimed at library staff who would like to know how to build on their current knowledge and experience.

Can I book a place?

This webinar is aimed at those who work in or with library organisations. Whilst other sector organisations are welcome to attend please be advised that all content presented will be in context to the libraries sector.

This webinar is presented as part of a funded programme for arts and cultural organisations. Free places are available for anyone who works with or for a publicly funded arts and cultural organisation and for those currently in receipt of or usually eligible for Arts Council funding.

We would be very pleased to book a BSL interpreter or live captioning upon request so please get in touch on or request using registration form. We ask you give a minimum of 10 days’ notice where possible.

Can I ask questions?

Yes and we actively encourage it to shape the content. You can ask in advance on Twitter using the hashtag #DigitalCultureNetwork or message @ace_dcn. Alternatively, you can add your questions as part of the sign-up process.
You can also ask questions on the day using the Zoom live stream chat facility.

Can I receive 1-2-1 support?

The Digital Culture Network is part of a funded programme for arts and cultural organisations. We have a team of 9 Tech Champions across the country, who can provide free 1-2-1 support in a range of areas including digital strategy development, websites, social media, data analytics, digital content creation, SEO and paid marketing, CRM, box office and ticketing systems and email marketing. This support is available for those currently funded by or usually eligible for Arts Council England funding. You can indicate whether you would like to be contacted by a Tech Champion as part of the sign-up process.

Please get in touch if you have any questions about your eligibility.

Date not convenient or you didn’t get a ticket?

Don’t worry! We regularly add new webinars to our event schedule. Sign up to our newsletter below and be the first to hear when we announce new events. Head here to watch recordings of all our webinars.


Please email us on or for more information about the Digital Culture Network. To request free one-to-one support from a Tech Champion visit or find us on Twitter @ace_dcn.


When you register for an event, please refer to Arts Council England’s privacy notice to see how we use your personal data. Please note that in line with this policy, we may share your basic data (name, job title and organisation) with other participants and event partners. We will only share your contact details with partners should you opt-in to do so during the registration process.

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