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From first timer to biggest fan – use your data to keep people coming back

Now more than ever it’s vital that the people you engage with become your biggest fans and supporters of the work you produce. Whether it’s customers, donors, members or artistic partners, your audiences love to experience a personalised and relevant connection to your organisation.

When you use multiple software platforms to store and manage your audience data, how can you create an effective strategy to communicate and engage with the people on your database?

In this one-hour webinar Nick Kime, The Digital Culture Network’s Tech Champion for Customer Relationship Management and Peggy Naumann, our Tech Champion for Email Marketing will talk you through ideas for organising your data to support an effective communication strategy.

In this session you will learn:

  • How to consolidate data from multiple systems
  • Data tagging & categorisation
  • Tips to increase your email opt-ins
  • What data management systems you could be using
  • How to use your data to send more targeted emails
  • How automation can enrich the customer experience
  • How to make the most of opportunities to engage with your audience

What level is it?

Beginners – This is an introductory look into how best to store and manage your data to use effectively for customer communications. You do not need to have any specific technology platform or specialist database knowledge to find the guidance in this session useful.

Can I book a place?

This webinar is presented as part of a funded programme for arts and cultural organisations. Free places are available for anyone who works with or for a publicly funded arts and cultural organisation and for those currently in receipt of or usually eligible for Arts Council funding.

We would be very pleased to book a BSL interpreter upon request so please get in touch or request the booking at registration. We ask you give a minimum of 10 days notice where possible.

Can I ask questions?

Yes and we actively encourage it to shape the content. You can ask in advance on Twitter using the hashtag #DigitalCultureNetwork or message @ace_dcn. Alternatively, you can add your questions as part of the sign-up process.

You can also ask questions on the day using the live stream chat facility.

Can I receive 1-2-1 support?

The Digital Culture Network is part of a funded programme for arts and cultural organisations. We have a team of 9 Tech Champions across the country, who can provide free 1-2-1 support in a range of areas including digital strategy development, websites, social media, data analytics, digital content creation, SEO and paid marketing, CRM, box office and ticketing systems and email marketing. This support is available for those currently funded by or usually eligible for Arts Council England funding. You can indicate whether you would like to be contacted by a Tech Champion as part of the sign-up process.

Please get in touch if you have any questions about your eligibility.

Date not convenient or you didn’t get a ticket?

Don’t worry! We regularly add new webinars to our event schedule.  Sign up to our newsletter below to be the first to hear when we announce new events and head to our Knowledge Hub to watch recordings of previous webinars.


Please email us on or for more information about the Digital Culture Network. To request free one-to-one support from a Tech Champion visit out Ask a Tech Champion page or find us on Twitter @ace_dcn.


When you register for an event, please refer to Arts Council England’s privacy notice to see how we use your personal data. Please note that in line with this policy, we may share your basic data (name, job title and organisation) with other participants and event partners. We will only share your contact details with partners should you opt-in to do so during the registration process.

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