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15/06/22   ·   2pm

Google Analytics will stop working next year – here are your options

Google recently announced that the current version of Google Analytics (GA) will stop working on 1 July 2023. If your organisation uses GA to understand how users interact with your website, you should start to think about alternatives now. Google are encouraging people to switch to their new version, Google Analytics 4 (GA4), as a replacement. But is GA4 the right fit for your organisation?

Join James Akers, Tech Champion for Data Analytics and Insight, for this one-hour webinar where we explore the following questions:

  • Should I make the switch to Google Analytics 4?
  • What other options are available?
  • When should I start making changes?

In this session you will learn:

  • How to define the right website analytics needs for your organisation
  • What platforms and tools are available
  • When you should plan to make changes

What level is it?

Beginner to Intermediate – we will cover what the different web analytics platforms can do so no specific prior knowledge of Google Analytics or other platforms is required.

What type of webinar is it?

Practical demonstration using presentation slides and the screen-share function. You will be able to ask questions using the Q+A function and engage with the presenters using the chat. This session will be hosted as a Zoom Webinar.

Can I book a place?

This webinar is presented as part of a funded programme for arts and cultural organisations. Free places are available for anyone who works with or for a publicly funded arts and cultural organisation and for those currently in receipt of or usually eligible for Arts Council funding.

This webinar will be live captioned. If you have any other access needs, please let us know upon booking or get in touch at We ask you give a minimum of 10 days’ notice where possible.

Sold out? Please add yourself to the waiting list.

Can I ask questions?

Yes and we actively encourage it to shape the content. You can ask in advance on Twitter using the hashtag #DigitalCultureNetwork or message @ace_dcn. You can also ask questions on the day using the Zoom live stream chat facility.

Can I receive 1-2-1 support?

The Digital Culture Network is part of a funded programme for arts and cultural organisations. We have a team of nine Tech Champions across the country, who can provide free 1-2-1 support in a range of areas including digital strategy development, websites, social media, data analytics, digital content creation, SEO and paid marketing, CRM, box office and ticketing systems and email marketing. This support is available for those currently funded by or usually eligible for Arts Council England funding. You can indicate whether you would like to be contacted by a Tech Champion as part of the sign-up process.

Please get in touch if you have any questions about your eligibility.

Date not convenient or you didn’t get a ticket?

Don’t worry! We regularly add new webinars to our event schedule. Sign up to our newsletter below to be the first to hear when we announce new events and head to our Knowledge Hub to watch recordings of previous webinars.


Please email us on or for more information about the Digital Culture Network. To request free 1-2-1 support from a Tech Champion visit or find us on Twitter @ace_dcn.


When you register for an event, please refer to Arts Council England’s privacy notice to see how we use your personal data. Please note that in line with this policy, we may share your basic data (name, job title and organisation) with other participants and event partners. We will only share your contact details with partners should you opt-in to do so during the registration process.

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