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Grow your digital skills: Build a successful YouTube channel and explore Google Arts & Culture

Are you making the most of your Youtube channel? YouTube is the 2nd largest search engine on the internet and has the capability to be a robust and exciting way to reach and grow your audience. The Digital Culture Network has teamed up with Google Arts & Culture to bring you this session where we will explore how your organisation can use its YouTube channel to its full potential.

By encouraging you to think about your organisation as a “brand”, a Google Digital Garage trainer will help you consider who your YouTube audience is, how you can understand what they want and how to reach them. They’ll share practical tips on planning and creating your content and explain how to make the best use of all the platform features; including how to optimise content for search engines and how to use Analytics to measure success. This will be followed by break-out conversations, allowing you to connect with your peers and digest learnings from the presentation. There will also be inspiration and examples shared by Google Arts & Culture.

The webinar includes:

  • “YouTube for your Brand” presented by the Google Digital Garage team
    Small group discussions with your peers
    Detail on how to access free support from the Digital Culture Network’s Tech Champions
    Highlights from inspirational Google Arts & Culture programmes around the world and details on how to become a partner.


10.00-10.10 – Welcome and Digital Culture Network offer

10.10-10.40 – Introduction to Google Arts & Culture

10.45-10.45 – Meet your peers

10.45-11.55 – YouTube for your Brand + Q&A

11.55-12.20 – Break-out discussion and feedback

12.20-12.25 – Wrap-up

There will be a series of short comfort breaks throughout the schedule and automatic live captioning will be available for this session. Please get in touch if you have any other access needs – We ask you to give a minimum of 10 days’ notice where possible.

YouTube for Your Brand

Creating and sharing content on YouTube provides organisations with an interactive and engaging way of connecting with their target audiences.

Join us for this session to discover how you can define and understand your target audience, identify your unique selling points and goals, create engaging content and optimise your YouTube channel to enhance discovery.

In this session you will learn:

  • How to understand your brand and your customers
    Ways to capture your audience’s attention with engaging content
    How to set goals to help you measure for success

Break-out discussion

With facilitation by the Digital Culture Network and Google teams, you’ll be split into small groups and given the opportunity to connect with your peers through sharing experiences, knowledge and ideas.

Grow your digital skills series

The “Grow your digital skills” webinar series is presented in partnership with Google Arts & Culture. To book another session in the series head to the Digital Culture Network events page.

What level is it?

Beginners – The course is aimed at those with an understanding of the basic features of YouTube but otherwise assumes no prior knowledge.

Can I book a place?

This webinar is presented as part of a funded programme for arts and cultural organisations. Free places are available for anyone who works with or for a publicly funded arts and cultural organisation and for those currently in receipt of or usually eligible for Arts Council funding.

To ensure as many organisations can join us as possible, we ask that a maximum of two people per organisation join us. Sold out? Please add yourself to the waiting list.

About Google Arts & Culture

Google Arts & Culture is a non-profit initiative that works with cultural institutions and artists around the world. Their mission is to bring the world’s art and culture online so it’s accessible to anyone, anywhere. It is available for free for everyone on the web, on iOS and Android. Find out more here.

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Please email us on or for more information about the Digital Culture Network and to request free one-to-one support from a Tech Champion visit Ask a Tech Champion or find us on Twitter @ace_dcn.


When you register for an event, please refer to Arts Council England’s privacy notice to see how we use your personal data. Please note that in line with this policy, we may share your basic data (name, job title and organisation) with other participants and event partners. We will only share your contact details with partners should you opt-in to do so during the registration process.

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