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Grow your digital skills: Create videos with YouTube and explore Google Arts & Culture

Are you looking to find out how to grow the reach of your existing YouTube channel? Or are you just starting out, and unsure of how to produce videos that really stand out from the crowd? The Digital Culture Network has teamed up with Google Arts & Culture to bring you a training session on how to improve the reach and impact of your video content by understanding who your audience is and how to produce the best content for them.

A Google Digital Garage expert will explain how to identify your niche by understanding your brand and target audience’s behaviours. They’ll share technical tips for producing engaging videos, highlight ways to increase traffic to your page and explain how to measure your success. This will be followed by break-out conversations, allowing you to connect with your peers and digest learnings from the presentation.

The webinar includes:

  • “Create videos with YouTube” presented by the Google Digital Garage team
  • Break-out sessions for you to further discuss and connect with your peers
  • Information on how to access free support from the Digital Culture Network’s nine Tech Champions
  • Highlights from inspirational Google Arts & Culture programmes around the world and details on how you could partner with them


10.00-10.10 – Welcome and Digital Culture Network offer

10.10-10.15 – Meet your peers

10.15-11.25 – Create Videos with YouTube + Q&A

11.25-11.50 – Finding your niche

11.50-12.20 – Introduction to Google Arts & Culture

12.20-12.25 – Wrap-up

There will be a series of short comfort breaks throughout the schedule and automatic live captioning will be available. Please get in touch if you have any other access needs – We ask you to give a minimum of 10 days’ notice where possible.

Create Videos with YouTube

With 2 billion users logging in every month, YouTube provides an exciting way of increasing your organisation’s exposure through video.

During this session, we will cover how to understand your brand and target audience’s behaviours, write, storyboard and film engaging videos, market your content to users and measure your success.

In this session you will learn:

  • How to identify your niche
  • Top tips for creating engaging content
  • Ways to increase your video’s discoverability

Finding your niche

You will be split into small groups to discuss how to match your organisation’s content and audience and by exploring what your niche is, how you could create (or re-purpose) content targeted at particular audiences. With facilitation by the Digital Culture Network and Google teams, you will have the opportunity to connect with your peers through sharing experiences, knowledge and ideas.

Grow your digital skills series

The “Grow your digital skills” webinar series is presented in partnership with Google Arts & Culture. We have another session coming up about how to register for Google for Nonprofits and take advantage of Ad Grants and other free tools – book your place here.

What level is it?

Beginners – The course assumes no prior knowledge or experience of creating videos on YouTube.

Can I book a place?

This webinar is presented as part of a funded programme for arts and cultural organisations. Free places are available for anyone who works with or for a publicly funded arts and cultural organisation and for those currently in receipt of or usually eligible for Arts Council funding.

To ensure as many organisations can join us as possible, we ask that a maximum of two people per organisation join us. Sold out? Please add yourself to the waiting list.

About Google Arts & Culture

Google Arts & Culture is a non-profit initiative that works with cultural institutions and artists around the world. Their mission is to bring the world’s art and culture online so it’s accessible to anyone, anywhere. It is available for free for everyone on the web, on iOS and Android. Find out more here.

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Please email us on or for more information about the Digital Culture Network and to request free one-to-one support from a Tech Champion visit or find us on Twitter @ace_dcn.


When you register for an event, please refer to Arts Council England’s privacy notice to see how we use your personal data. Please note that in line with this policy, we may share your basic data (name, job title and organisation) with other participants and event partners. We will only share your contact details with partners should you opt-in to do so during the registration process.

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