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Grow your digital skills: Introduction to data analytics and explore Google Arts & Culture

Are you looking to get started with data analytics? Would you like to better understand how visitors found your website, and what they did when they got there? The Digital Culture Network has teamed up with Google Arts & Culture to illustrate how you can use data and web analytics to help your organisation grow and better understand its audiences.

A Google Digital Garage expert will guide you through Google Analytics and explain how to make the most of this powerful tool in order to help you measure how your online and offline marketing is working. This will be followed by break-out conversations, allowing you to connect with your peers and further explore analytics. There will also be inspiration and examples shared by Google Arts & Culture.

The webinar includes:

  • Analytics session presented by the Google Digital Garage team
  • Break-out sessions for you to further discuss and connect with your peers
  • Information on how to access free support from the Digital Culture Network’s Tech Champions
  • Inspirational highlights from Google Arts & Culture programmes around the world and details on how you could partner with them


10.30-10.40 – Welcome and Digital Culture Network offer

10.40-10.50 – Introduction to Google Arts & Culture

10.50-11.55 – Digital Garage Analytics session + Q+A

11.55-12.20 – Breakout sessions and feedback

12.20-12.25 – Wrap-up

There will be a series of short comfort breaks throughout the schedule and automatic live captioning will be available for this session. Please get in touch if you have any other access needs – We ask you to give a minimum of 10 days’ notice where possible.

Grow your digital skills series

The “Grow your digital skills” webinar series is presented in partnership with Google Arts & Culture. To book another session in the series head to the Digital Culture Network events page.

What level is it?

Beginners – This session is an introduction to web analytics and assumes little to no prior knowledge or experience.

Can I book a place?

This webinar is presented as part of a funded programme for arts and cultural organisations. Free places are available for anyone who works with or for a publicly funded arts and cultural organisation and for those currently in receipt of or usually eligible for Arts Council funding.

To ensure as many organisations can join us as possible, we ask that a maximum of two people per organisation join us. Sold out? Please add yourself to the waiting list.

About Google Arts & Culture

Google Arts & Culture is a non-profit initiative that works with cultural institutions and artists around the world. Their mission is to bring the world’s art and culture online so it’s accessible to anyone, anywhere. It is available for free for everyone on the web, on iOS and Android. Find out more here.

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Please email us on or for more information about the Digital Culture Network and to request free one-to-one support from a Tech Champion visit Ask a Tech Champion or find us on Twitter @ace_dcn.


When you register for an event, please refer to Arts Council England’s privacy notice to see how we use your personal data. Please note that in line with this policy, we may share your basic data (name, job title and organisation) with other participants and event partners. We will only share your contact details with partners should you opt-in to do so during the registration process.

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