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11/03/21

Grow your digital skills: Data analytics with Google Arts & Culture

Are you looking to get started with data analytics? Would you like to better understand how visitors found your website, and what they did when they got there? The Digital Culture Network has teamed up with Google Arts & Culture to illustrate how you can use data and web analytics to help your organisation grow and better understand its audiences.

A Google Digital Garage expert will guide you through Google Analytics and explain how to make the most of this powerful tool in order to help you measure how your online and offline marketing is working. The session will cover setting up a Google Analytics account, installing tracking code, and setting objectives to discover actionable insights for your organisation. This will be followed by break-out conversations, allowing you to connect with your peers and further explore analytics.

The webinar includes:

  • “Get started with analytics” presented by the Google Digital Garage team
  • Break-out sessions for you to further discuss and connect with your peers
  • Information on how to access free support from the Digital Culture Network’s nine Tech Champions
  • Inspirational highlights from Google Arts & Culture programmes around the world and details on how you could partner with them

Agenda

10.00-10.10 – Welcome and Digital Culture Network offer

10.10-10.30 – Introduction to Google Arts & Culture

10.30-10.35 – Meet your peers

10.35-11.45 – Get started with analytics + Q&A

11.45-12.00 – Compare your goals in groups

12.00-12.10 – Share your goals

12.10-12.15 – Wrap-up

There will be a series of short comfort breaks throughout the schedule

Get started with analytics

Analytics can help you better understand your customers and support your digital marketing strategy. This course will help you to apply data-driven thinking to your business. Explore the questions your customer data can help you answer, discover tools to access these insights, and learn how to set up Google Analytics.

In this session you will learn:

  • The ways that data analytics can help your business strategy
  • Which tools can help you understand your audience
  • How to get started with Google Analytics

Compare and share your analytics goals

Participants will be split into small groups to discuss their organisations’ goals for their website and which types of analytics tracking they do to frame and reach those goals. You can then feedback to the larger group how those goals compared with your group. With facilitation by the Digital Culture Network and Google teams, you will have the opportunity to connect with your peers through sharing experiences, knowledge and ideas.

Grow your digital skills series

This is the second in our Grow your digital skills webinars, presented in partnership with Google Arts & Culture. If you would like to join us for the first session covering digital advertising, click here to book.

What level is it?

This event is an introduction to data analytics and assumes little to no prior knowledge or experience.

Can I book a place?

This webinar is presented as part of a funded programme for arts and cultural organisations. Free places are available for anyone who works with or for a publicly funded arts and cultural organisation and for those currently in receipt of or usually eligible for Arts Council funding.

To ensure as many organisations can join us as possible, we ask that a maximum of two people per organisation join us. Sold out? Please add yourself to the waiting list.

We would be very pleased to book a BSL interpreter upon request so please get in touch at digitalnetwork@artscouncil.org.uk. We ask you give a minimum of 10 days’ notice where possible.

About Google Arts & Culture

Google Arts & Culture is a non-profit initiative that works with cultural institutions and artists around the world. Their mission is to bring the world’s art and culture online so it’s accessible to anyone, anywhere. It is available for free for everyone on the web, on iOS and Android. Find out more here.

Date not convenient or you didn’t get a ticket?

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Questions?

Please email us on digitalnetwork@artscouncil.org.uk or for more information about the Digital Culture Network and to request free one-to-one support from a Tech Champion visit digitalculturenetwork.org.uk or find us on Twitter @ace_dcn.

Privacy

When you register for an event, please refer to Arts Council England’s privacy notice to see how we use your personal data. Please note that in line with this policy, we may share your basic data (name, job title and organisation) with other participants and event partners. We will only share your contact details with partners should you opt-in to do so during the registration process.

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