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Grow your digital skills: Digital advertising with Google Arts & Culture

Are you looking to get started with digital advertising? Would you like to know how to reach a wider audience online? The Digital Culture Network has teamed up with Google Arts & Culture for this session which explains how you can take advantage of social, search and display advertising to extend the reach of your organisation.

A Google Digital Garage expert will guide you through how to get set up with search advertising and show you how to get maximum impact from your social media campaigns. The session will cover best practice for search engine marketing and display advertising, including how to set up campaigns in Google Ads and the importance of keywords and copy. You will also explore the difference between organic and paid ads on social media and how you can use analytics to help choose the best platforms to reach your audiences. This will be followed by break-out conversations, allowing you to connect with your peers and further discuss digital advertising goals.

The webinar includes:

  • “Get started with digital advertising” presented by the Google Digital Garage team
  • Break-out sessions for you to further discuss and connect with your peers
  • Information on how to access free support from the Digital Culture Network’s nine Tech Champions
  • Inspirational highlights from Google Arts & Culture programmes around the world and details on how you could partner with them.


10.00-10.10 – Welcome and Digital Culture Network offer

10.10-10.30 – Introduction to Google Arts & Culture

10.30-10.35 – Meet your peers

10.35-11.45 – Get started with digital advertising + Q&A

11.45-12.00 – Compare your goals in groups

12.00-12.10 – Share your goals

12.10-12.15 – Wrap-up

There will be a series of short comfort breaks throughout the schedule

Get started with digital advertising

Digital advertising can help your business find new customers online. Apply or expand your digital advertising channels with this course. Learn about search, social and display advertising, and the different ways these channels can support your digital marketing strategy.

In this session you will learn:

  • What is search advertising, and how to get started
  • Different approaches to social media advertising
  • How you can use display advertising in a campaign

Compare and share your ad goals

Participants will be split into small groups to discuss their organisations goals for running ads and which types of ads return the best results against those goals. You can then feedback to the larger group how those goals compared with your group. With facilitation by the Digital Culture Network and Google teams, this sessions provides the opportunity to connect with your peers through sharing experiences, knowledge and ideas.

Grow your digital skills series

This is the first in our Grow your digital skills webinars, presented in partnership with Google Arts & Culture. If you would like to join us for the second session covering data analytics, click here to book.

What level is it?

This event is an introduction to digital advertising and assumes little to no prior knowledge or experience.

Can I book a place?

This webinar is presented as part of a funded programme for arts and cultural organisations. Free places are available for anyone who works with or for a publicly funded arts and cultural organisation and for those currently in receipt of or usually eligible for Arts Council funding.

To ensure as many organisations can join us as possible, we ask that a maximum of two people per organisation join us. Sold out? Please add yourself to the waiting list.

We would be very pleased to book a BSL interpreter upon request so please get in touch on We ask you give a minimum of 10 days’ notice where possible.

About Google Arts & Culture

Google Arts & Culture is a non-profit initiative that works with cultural institutions and artists around the world. Their mission is to bring the world’s art and culture online so it’s accessible to anyone, anywhere. It is available for free for everyone on the web, on iOS and Android. Find out more here.

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Please email us on or for more information about the Digital Culture Network and to request free one-to-one support from a Tech Champion visit or find us on Twitter @ace_dcn.


When you register for an event, please refer to Arts Council England’s privacy notice to see how we use your personal data. Please note that in line with this policy, we may share your basic data (name, job title and organisation) with other participants and event partners. We will only share your contact details with partners should you opt-in to do so during the registration process.

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