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Grow your digital skills: Google Ad Grants and tools for charities with Google Arts & Culture

Are you registered as a charitable organisation or HMRC exempt charity in England? If you are, you could be eligible for a range of free support and resources, including Ad Grants, from Google for Nonprofits. The Digital Culture Network has teamed up with Google Arts & Culture for this session to help you understand how to access Google for Nonprofits resources and how to use them to maximise reach and create effective free advertising campaigns.

A Google Digital Garage trainer will show step-by-step how to set up your free Google Nonprofits account. They’ll outline all the resources available, explain how to access Ad Grants, and share tips for producing ads that help you reach your goals. This will be followed by an extended Q&A session with the trainer and our Tech Champions.

The webinar includes:

  • “Set Up and Grow Your Charity Online” presented by the Google Digital Garage team
    Extended Q+A with the Digital Culture Network and Google teams
  • Information on how to access free support from the Digital Culture Network’s nine Tech Champions
  • Highlights from inspirational Google Arts & Culture programmes around the world and details on how to become a partner.

Please note: This session will be most useful for charitable organisations eligible for Google Nonprofits. Please check the eligibility criteria before booking your ticket – you can do this here.


10.00-10.10 – Welcome and Digital Culture Network support offer

10.10-10.40 – Introduction to Google Arts & Culture

10.40-11.55 – Set up and Grow Your Charity Online + Q&A

11.55-12.10 – Google for Nonprofits surgery

12.10-12.25 – Wrap-up

There will be a series of short comfort breaks throughout the schedule and automatic live captioning will be available. Please get in touch if you have any other access needs – We ask you to give a minimum of 10 days’ notice where possible.

Set Up and Grow Your Charity Online

Google for Nonprofits provides charities with a range of resources to help you spread the word about your nonprofit’s mission, engage new supporters, and fundraise online.

During this session, you’ll discover the range of Google for Nonprofits resources available and how you can set up your free account. You’ll also learn how to use Ad Grants to achieve your nonprofit’s goals and helpful tips for creating effective Ad campaigns to achieve real results.

In this session you will learn:

  • How to access Google for Nonprofits resources and set up an account
  • How to access Google Ad Grants
  • How to maximise your impact with Ad Grants

Google for Nonprofits surgery

Some of you may have already begun the process of applying or getting approved for Google for Nonprofits and are keen to start using Ad Grants. We have set aside some time for you to ask any questions about the application process or setting up and using Ad Grants. Please note: The Digital Garage trainer cannot confirm whether your organisation is eligible for Google for Nonprofits.

Grow your digital skills series

The “Grow your digital skills” webinar series is presented in partnership with Google Arts & Culture. To book another session in the series head to the Digital Culture Network events page.

What level is it?

Beginners – The course assumes no prior knowledge or experience of creating videos on YouTube.

Can I book a place?

This webinar is presented as part of a funded programme for arts and cultural organisations. Free places are available for anyone who works with or for a publicly funded arts and cultural organisation and for those currently in receipt of or usually eligible for Arts Council funding.

To ensure as many organisations can join us as possible, we ask that a maximum of two people per organisation join us. Sold out? Please add yourself to the waiting list.

About Google Arts & Culture

Google Arts & Culture is a non-profit initiative that works with cultural institutions and artists around the world. Their mission is to bring the world’s art and culture online so it’s accessible to anyone, anywhere. It is available for free for everyone on the web, on iOS and Android. Find out more here.

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Please email us on or for more information about the Digital Culture Network and to request free one-to-one support from a Tech Champion visit Ask a Tech Champion or find us on Twitter @ace_dcn.


When you register for an event, please refer to Arts Council England’s privacy notice to see how we use your personal data. Please note that in line with this policy, we may share your basic data (name, job title and organisation) with other participants and event partners. We will only share your contact details with partners should you opt-in to do so during the registration process.


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