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Grow your digital skills: Set up a successful online shop and explore Google Arts & Culture

An online shop can bring in additional income, whether as an extension of your physical shop or a standalone venture. It offers your existing customers the convenience of shopping 24/7 and provides opportunities for you to reach and engage new audiences and introduce them to your organisation, services and products.

The Digital Culture Network has teamed up with Google Arts & Culture to bring you this webinar where you’ll learn the steps you need to take to plan, set up and grow a successful online shop. This session will help you define what makes your organisation and products unique, and how to use that to inform your goals, grow your customer base and extend your reach.

Then a Google Digital Garage trainer will help you discover your unique selling point (USP) and outline how you can use it to plan and build an online shop. They’ll take you through the pros and cons of different online shop options, helping you understand which is best for you and will explain how to optimise your shop by considering the user journey and setting and measuring goals. This will be followed by an extended Q&A session with the trainer and the Digital Culture Network Tech Champions. There will also be inspiration and examples shared by Google Arts & Culture.

The webinar includes:

  • “Set Up your Online Shop” presented by the Google Digital Garage team
    Extended Q+A with the Digital Culture Network and Google teams
    Information on how to access free support from the Digital Culture Network’s Tech Champions
    Highlights from inspirational Google Arts & Culture programmes around the world and details on how to become a partner.


10.00-10.10 – Welcome and Digital Culture Network support offer

10.10-10.40 – Introduction to Google Arts & Culture

10.40-11.55 – Set Up your Online Shop + Q&A

11.55-12.00 – Wrap-up

There will be a series of short comfort breaks throughout the schedule and automatic live captioning will be available for this session. Please get in touch if you have any other access needs – We ask you to give a minimum of 10 days’ notice where possible.

Set Up your Online Shop

An online shop can help your business to remain successful in a dynamic market by connecting you to new and existing customers online.

During this session, we’ll explore how to conduct market research and define your unique selling point as a business. Learn about the online selling options available and the importance of setting up shop online. Finally, we’ll discuss tips and tools to help your business stand out online.

In this session you will learn:

  • Top tips for preparing and researching your market
    How to set up your online shop
    Ways to optimise your online shop

Grow your digital skills series

The “Grow your digital skills” webinar series is presented in partnership with Google Arts & Culture. To book another session in the series head to the Digital Culture Network events page.

What level is it?

Beginners – This session assumes no prior knowledge or experience and is targeted at those interested in the basics of setting up an online shop . It might also be useful for those who have set up an online shop but are looking for ways to improve its performance, define goals and drive sales.

Can I book a place?

This webinar is presented as part of a funded programme for arts and cultural organisations. Free places are available for anyone who works with or for a publicly funded arts and cultural organisation and for those currently in receipt of or usually eligible for Arts Council funding.

To ensure as many organisations can join us as possible, we ask that a maximum of two people per organisation join us. Sold out? Please add yourself to the waiting list.

About Google Arts & Culture

Google Arts & Culture is a non-profit initiative that works with cultural institutions and artists around the world. Their mission is to bring the world’s art and culture online so it’s accessible to anyone, anywhere. It is available for free for everyone on the web, on iOS and Android. Find out more here.

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Please email us on or for more information about the Digital Culture Network and to request free one-to-one support from a Tech Champion visit Ask a Tech Champion or find us on Twitter @ace_dcn.


When you register for an event, please refer to Arts Council England’s privacy notice to see how we use your personal data. Please note that in line with this policy, we may share your basic data (name, job title and organisation) with other participants and event partners. We will only share your contact details with partners should you opt-in to do so during the registration process.

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