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How to develop a powerful website content strategy

Creating engaging and relevant content for your website is so important. If you’re struggling to know the best way forward, or how to organise the information on your site, then this session presented by the Digital Culture Network’s Tech Champion for Websites, Roberta Beattie,  will give you some great insights and tips. You’ll learn how to audit, re-use and re-purpose content you already have, how to create content that speaks to your visitors and how to get the most out of your website.

What you will learn:

  • How to develop a content strategy
  • How to define your objectives
  • Measuring your efforts
  • What kinds of content you could be creating
  • User experience and accessibility
  • Speak to your audience

What level is it?

  • This session is an introduction to content strategy, aimed at people who would like to know how to get the most out of their website
  • You will either already have a website, or be in the planning phase of creating one

Can I book a place?

This webinar is presented as part of a funded programme for arts and cultural organisations. Free places are available for anyone who works with or for a publicly funded arts and cultural organisation and for those currently in receipt of or usually eligible for Arts Council funding.

We would be very pleased to book a BSL interpreter or provide live captioning services upon request so please get in touch or request the booking at registration. We ask you give a minimum of 10 days notice where possible.

Can I ask questions?

Yes and we actively encourage it to shape the content. You can ask in advance on Twitter using the hashtag #DigitalCultureNetwork or message @ace_dcn. Alternatively, you can add your questions as part of the sign-up process.

You can also ask questions on the day using the YouTube live stream chat facility.

Can I receive 1-2-1 support?

The Digital Culture Network is part of a funded programme for arts and cultural organisations. We have a team of 9 Tech Champions across the country, who can provide free 1-2-1 support in a range of areas including digital strategy development, websites, social media, data analytics, digital content creation, SEO and paid marketing, CRM, box office and ticketing systems and email marketing. This support is available for those currently funded by or usually eligible for Arts Council England funding. You can indicate whether you would like to be contacted by a Tech Champion as part of the sign-up process.

Please get in touch if you have any questions about your eligibility.


Please email us on or for more information about the Digital Culture Network and to request free one-to-one support from a Tech Champion visit or find us on Twitter @ace_dcn.


When you register for an event, please refer to Arts Council England’s privacy notice to see how we use your personal data.

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