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How to produce engaging content and grow your Instagram audience

Most organisations use Instagram in some capacity, but it can be difficult to understand how to use the platform to its full advantage. You probably already know that you need to post on Instagram daily, respond to comments and use the newer formats such as Reels – but what’s the real strategy behind these decisions?

The aim of this webinar is to encourage you to think more strategically about how you use Instagram and interrogate why you do what you’re currently doing on the platform.

This one-hour session will be led by Instagram Expert Phoebe Parke, who shows people how they can use the app to achieve their business and personal branding goals. Through her content and digital products, she busts algorithm myths, equips creators with the tools they need to ask for the money they deserve and helps her followers shift their focus from vanity metrics to building an engaged community around their niche. Parke started her career as a journalist at CNN, has worked in social media management for a decade and is currently Head of Social Media at women’s magazine Grazia UK.

In this session, you will learn:

  • How to create engaging, valuable content that gets shared far and wide
  • How to encourage your followers to interact with your content
  • How to use Instagram insights to grow your following
  • How to use the newer releases on Instagram to stay ahead

The session will be followed by a live Q+A with Phoebe, facilitated by Digital Culture Network Tech Champion Haydn Corrodus.

What level is it?

Intermediate – This session is for individuals who have a good understanding of the back-end workings of the Instagram platform. If you would like to brush up on your knowledge ahead of the session, we recommend you watch our webinar How to take your Instagram account to the next level.

What type of webinar is it?

Instructional format with presentation slides. You will be able to ask questions using the Q+A function and engage with the presenters using the chat. This session will be hosted as a Zoom Webinar.

Can I book a place?

This webinar is presented as part of a funded programme for arts and cultural organisations. Free places are available for anyone who works with or for a publicly funded arts and cultural organisation and for those currently in receipt of or usually eligible for Arts Council funding.

This webinar will be live captioned. If you have any other access needs, please let us know upon booking or get in touch at We ask you give a minimum of 10 days’ notice where possible.

Can I ask questions?

Yes and we actively encourage it to shape the content. You can ask in advance on Twitter using the hashtag #DigitalCultureNetwork or message @ace_dcn. Alternatively, you can add your questions as part of the sign-up process.

You can also ask questions on the day using the Zoom live stream chat facility.

Can I receive 1-2-1 support?

The Digital Culture Network is part of a funded programme for arts and cultural organisations. We have a team of nine Tech Champions across the country, who can provide free 1-2-1 support in a range of areas including digital strategy development, websites, social media, data analytics, digital content creation, SEO and paid marketing, CRM, box office and ticketing systems and email marketing. This support is available for those currently funded by, or usually eligible for, Arts Council England funding. You can indicate whether you would like to be contacted by a Tech Champion as part of the sign-up process.

Please get in touch if you have any questions about your eligibility.

Date not convenient or you didn’t get a ticket?

Don’t worry! We regularly add new webinars to our event schedule. Sign up to our newsletter below to be the first to hear when we announce new events and head to our Knowledge Hub to watch recordings of previous webinars.


Please email us on for more information about the Digital Culture Network. To request free 1-2-1 support from a Tech Champion visit our Ask a Tech Champion page or find us on Twitter @ace_dcn.


When you register for an event, please refer to Arts Council England’s privacy notice to see how we use your personal data. Please note that in line with this policy, we may share your basic data (name, job title and organisation) with other participants and event partners. We will only share your contact details with partners should you opt-in to do so during the registration process.

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