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20/10/21

Mobile marketing 101: Using mobile to connect to your audience

With over 5.2 billion mobile users, 55% of all worldwide online traffic coming from mobile devices, and the increasing growth in social media use (up 13% year on year), mobile marketing is now an essential consideration for all arts and cultural organisations. Mobile marketing is the strategy used to target audiences on their smartphones, tablets, or other related devices through websites, e-mail, social media, and apps,  and it can help you grow your organisation’s reach and influence fast.

Join Hansel McKoy, Digital Culture Network Tech Champion for Search Engine Optimisation (SEO) and Marketing (SEM), for this one-hour session to learn how you can harness the power of mobile marketing and increase your organisation’s online visibility, improve engagement, and generate more sales conversions on your website.

In this session you’ll learn:

  • What mobile marketing is
  • How to make your website mobile-friendly
  • Key mobile-first strategies for your marketing plan

Please bring along a separate mobile device, to follow along with live examples during the session. 

What level is it?

Beginners – Only a basic knowledge of digital marketing will be required to follow this webinar, and no prior knowledge of SEO or mobile marketing is needed.

What type of webinar is it?

Practical demonstration using presentation slides and the screen-share function. You will be able to ask questions using the Q+A function and engage with the presenters using the chat. This session will be hosted as a Zoom Webinar.

The session will make use of interactive elements including quizzes and webpage examples to explain the fundamental of mobile marketing, teaching participants how to identify best practices themselves.

Can I book a place?

This webinar is presented as part of a funded programme for arts and cultural organisations. Free places are available for anyone who works with or for a publicly funded arts and cultural organisation and for those currently in receipt of or usually eligible for Arts Council funding.

This webinar will be live captioned. If you have any other access needs, please let us know upon booking or get in touch at digitalnetwork@artscouncil.org.uk. We ask you give a minimum of 10 days’ notice where possible.

Can I ask questions?

Yes and we actively encourage it to shape the content. You can ask in advance on Twitter using the hashtag #DigitalCultureNetwork or message @ace_dcn. You can also ask questions on the day using the Zoom live stream chat facility.

Can I receive 1-2-1 support?

The Digital Culture Network is part of a funded programme for arts and cultural organisations. We have a team of nine Tech Champions across the country, who can provide free 1-2-1 support in a range of areas including digital strategy development, websites, social media, data analytics, digital content creation, SEO and paid marketing, CRM, box office and ticketing systems and email marketing. This support is available for those currently funded by or usually eligible for Arts Council England funding. You can indicate whether you would like to be contacted by a Tech Champion as part of the sign-up process.

Please get in touch if you have any questions about your eligibility.

Date not convenient or you didn’t get a ticket?

Don’t worry! We regularly add new webinars to our event schedule. Sign up to our newsletter below to be the first to hear when we announce new events and head to our Knowledge Hub to watch recordings of previous webinars.

Questions?

Please email us on digitalnetwork@artscouncil.org.uk or for more information about the Digital Culture Network. To request free 1-2-1 support from a Tech Champion visit digitalculturenetwork.org.uk/ask-a-tech-champion/ or find us on Twitter @ace_dcn.

Privacy

When you register for an event, please refer to Arts Council England’s privacy notice to see how we use your personal data. Please note that in line with this policy, we may share your basic data (name, job title and organisation) with other participants and event partners. We will only share your contact details with partners should you opt-in to do so during the registration process.

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