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Share Event

07/07/21

Online privacy and the impact on advertising

We’ve seen a huge shift in awareness and expectation for how users are tracked online and privacy is now firmly top of the digital agenda. Tech companies are having to adapt to the new landscape, with Google announcing they are moving away from cookies and Apple’s latest iOS 14 release putting control in the hands of individual users.

This one hour webinar will explore the changing digital landscape for online tracking and how organisation will need to adjust. Join James Akers, the Digital Culture Network’s Tech Champion for Data Analytics and Insight, for a voyage into the past, present and future of online advertising.

In this session, you will learn:

  • What Cookies are and why they might cause you problems in the future
  • How advertisers know what you’re thinking (including Is your phone listening to you?)
  • Why organisations need to be prepared for the upcoming changes and the impact on advertising

What level is it?

Beginner – We will explore the past, present and future of online advertising and tracking so no prior knowledge is required.

What type of webinar is it?

Practical demonstration using presentation slides and the screen-share function. You will be able to ask questions using the Q+A function and engage with the presenters using the chat. This session will be hosted as a Zoom Webinar.

If you have your smartphone handy during the session you can follow along as we explore what the companies know about you.

Can I book a place?

This webinar is presented as part of a funded programme for arts and cultural organisations. Free places are available for anyone who works with or for a publicly funded arts and cultural organisation and for those currently in receipt of or usually eligible for Arts Council funding.

This webinar will be live captioned, but we would be very pleased to book a BSL interpreter upon request. Please get in touch or request the booking at registration. We ask you give a minimum of 10 days’ notice where possible.

Can I ask questions?

Yes and we actively encourage it to shape the content. You can ask in advance on Twitter using the hashtag #DigitalCultureNetwork or message @ace_dcn. Alternatively, you can add your questions as part of the sign-up process.

You can also ask questions on the day using the Zoom live stream chat facility.

Can I receive 1-2-1 support?

The Digital Culture Network is part of a funded programme for arts and cultural organisations. We have a team of nine Tech Champions across the country, who can provide free 1-2-1 support in a range of areas including digital strategy development, websites, social media, data analytics, digital content creation, SEO and paid marketing, CRM, box office and ticketing systems and email marketing. This support is available for those currently funded by, or usually eligible for, Arts Council England funding. You can indicate whether you would like to be contacted by a Tech Champion as part of the sign-up process.

Please get in touch if you have any questions about your eligibility.

Date not convenient or you didn’t get a ticket?

Don’t worry! We regularly add new webinars to our event schedule. Sign up to our newsletter below to be the first to hear when we announce new events and head to our Knowledge Hub to watch recordings of previous webinars.

Questions?

Please email us on digitalnetwork@artscouncil.org.uk for more information about the Digital Culture Network. To request free 1-2-1 support from a Tech Champion visit our Ask a Tech Champion page or find us on Twitter @ace_dcn.

Privacy

When you register for an event, please refer to Arts Council England’s privacy notice to see how we use your personal data. Please note that in line with this policy, we may share your basic data (name, job title and organisation) with other participants and event partners. We will only share your contact details with partners should you opt-in to do so during the registration process.

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