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24/02/21

Test to success! Experiments to optimise your website and email campaigns

A/B testing (also known as split testing) is the process of comparing two versions of a web page, email, or other marketing asset and measuring the difference in performance.

Join three Digital Culture Network Tech Champions, James Akers (Data Analytics and Insight), Roberta Beattie (Websites), and Peggy Naumann (Email Marketing) as they discuss the different platforms, approaches and strategies to measure performance and improve results.

This one-hour webinar will include:

  • What A/B testing is and why it’s useful
  • How A/B testing can improve a user’s experience of your website
  • Why A/B testing is used by email marketing professionals
  • Live Q&A at regular points throughout

What level is it?

Intermediate – This webinar is useful for attendees whose roles are involved in website development projects and/or sending email campaigns. No prior knowledge of A/B testing is required.

Can I book a place?

This webinar is presented as part of a funded programme for arts and cultural organisations. Free places are available for anyone who works with or for a publicly funded arts and cultural organisation and for those currently in receipt of or usually eligible for Arts Council funding.

We would be very pleased to book a BSL interpreter upon request so please get in touch or request the booking at registration. We ask you give a minimum of one weeks’ notice where possible.

Can I ask questions?

Yes and we actively encourage it to shape the content. You can ask in advance on Twitter using the hashtag #DigitalCultureNetwork or message @ace_dcn.

You will also be able to ask questions live using the chat facility during the event.

Can I receive 1-2-1 support?

The Digital Culture Network is part of a funded programme for arts and cultural organisations. We have a team of 9 Tech Champions across the country, who can provide free 1-2-1 support in a range of areas including digital strategy development, websites, social media, data analytics, digital content creation, SEO and paid marketing, CRM, box office and ticketing systems and email marketing. This support is available for those currently funded by or usually eligible for Arts Council England funding. You can indicate whether you would like to be contacted by a Tech Champion as part of the sign-up process.

Please get in touch if you have any questions about your eligibility.

Date not convenient or you didn’t get a ticket?

Don’t worry! We regularly add new webinars to our event schedule. Sign up to our newsletter below to be the first to hear when we announce new events and head to our Knowledge Hub to watch recordings of previous webinars.

Questions?

Please email us on digitalnetwork@artscouncil.org.uk or for more information about the Digital Culture Network. To request free one-to-one support from a Tech Champion visit our Ask a Tech Champion page or find us on Twitter @ace_dcn.

Privacy

When you register for an event, please refer to Arts Council England’s privacy notice to see how we use your personal data. Please note that in line with this policy, we may share your basic data (name, job title and organisation) with other participants and event partners. We will only share your contact details with partners should you opt-in to do so during the registration process.

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