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08/06/22   ·   2pm

Tips for success with Google Ads

Google Ads is an online advertising platform that allows advertisers to bid to display their ads, products, services, and other content to web users. Many not-for-profit arts and culture organisations have taken advantage of Google Ad Grants to access free Google Ads spend, providing a brilliant opportunity to increase their web traffic, donations, sign-ups, and ticket/merchandise sales.

Join us for this 1-hour webinar where Hansel McKoy, Digital Culture Network Tech Champion for Search Engine Marketing, will show you how to get the most out of Google Ads. You’ll get tips for setting up your Google Ads account and learn how to build and measure successful campaigns. Hansel will explain how efficiently using your Google Ads spend can make a significant impact on your wider organisational goals and really add value to your organisation

In this session, you will learn:

  • How to set up your Google Ads account
  • How to build successful campaigns
  • How to measure success
  • How to use Ad Grants to support your wider strategy

You don’t need to have Google Ad Grants to join this session – it will be useful for anyone with access to Google Ads. Hansel won’t explain the process for applying for Google Ad Grants, but if you’re interested in finding out more you can get in touch with Hansel on or join our Grow your digital skills: Google Ad Grants and tools for charities webinar on 28 April. Please note that to be eligible for $10,000 worth of free Ad Grants spend you need to be a registered charity. Visit the Google for Nonprofits website for more information.

What level is it?

Beginner – This webinar is suitable for those who know what Google Ads are but have little experience in using them and are keen to understand Google best practice.

What type of webinar is it?

Instructional format with presentation slides. You will be able to ask questions using the Q+A function and engage with the presenters using the chat. This session will be hosted as a Zoom Webinar.

Can I book a place?

This webinar is presented as part of a funded programme for arts and cultural organisations. Free places are available for anyone who works with or for publicly funded art and cultural organisation and for those currently in receipt of or usually eligible for Arts Council funding.

This webinar will be live captioned. If you have any other access needs, please let us know upon booking or get in touch at We ask you to give us a minimum of 10 days notice where possible.

Sold out? Please add yourself to the waiting list.

Can I ask questions?

Yes and we actively encourage it to shape the content. You can ask in advance on Twitter using the hashtag #DigitalCultureNetwork or message @ace_dcn. Alternatively, you can add your questions as part of the sign-up process.

You can also ask questions on the day using the Zoom live stream chat facility.

Can I receive 1-2-1 support?

The Digital Culture Network is part of a funded programme for arts and cultural organisations. We have a team of nine Tech Champions across the country, who can provide free 1-2-1 support in a range of areas including digital strategy development, websites, social media, data analytics, digital content creation, SEO and paid marketing, CRM, box office and ticketing systems and email marketing. This support is available for those currently funded by or usually eligible for Arts Council England funding. You can indicate whether you would like to be contacted by a Tech Champion as part of the sign-up process.

Please get in touch if you have any questions about your eligibility.

Date not convenient or you didn’t get a ticket?

Don’t worry! We regularly add new webinars to our event schedule. Visit the Digital Culture Network website to sign up to our newsletter and be the first to hear when we announce new events and head to our Knowledge Hub to watch recordings of previous webinars.


Please email us on or for more information about the Digital Culture Network. To request free 1-2-1 support from a Tech Champion visit or find us on Twitter @ace_dcn.


When you register for an event, please refer to Arts Council England’s privacy notice to see how we use your personal data. Please note that in line with this policy, we may share your basic data (name, job title and organisation) with other participants and event partners. We will only share your contact details with partners should you opt-in to do so during the registration process.

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