Digital Culture Podcast episode #2 – Navigating strategy in the creative and cultural sector with Ollie Couling

The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector.

In our second episode, James Akers interviews ⁠Ollie Couling⁠, the Digital Culture Network Tech Champion for Digital Marketing and Strategy.

In this episode, we discuss:

• What is a strategy and why you shouldn’t fear one
• Useful frameworks to help build your strategy
• Top tips from Ollie’s experience in the creative and cultural sector

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Links and resources discussed in this episode

• Download the transcript for this episode (Word document)
• 5 reasons why creative and cultural organisations need a digital strategy⁠⁠
• Theory of Change (ToC)⁠ – A guide and template
• ⁠Objectives and Key Results (OKRs) model⁠ – Getting started with objectives and key results
• ⁠MoSCoW method⁠ – 3 Prioritisation Techniques for Arts Marketeers
• ⁠What is the Pareto 80/20 principle?⁠ – Roughly 80% of consequences come from 20% of causes
• ⁠Why are you measuring that?⁠ – Webinar recording to learn how to define and track the metrics for different audience actions
• ⁠Content strategy development: Aligning content with a marketing funnel⁠ – Webinar recording with techniques for developing a content marketing strategy
• ⁠Influencer insights: How Mary Spender reached 750k subscribers on YouTube⁠ – Article where Ollie interviews George Spender about the process and what he has learned along the way
• Sign up to the Digital Culture Network newsletter

Music by ⁠⁠SHAR

Further support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free one-to-one support to all creative and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on LinkedIn and X (Twitter) @ace_dcn for the latest updates.