Beginner Read Social Media
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How to Optimise Your Social Posts for the Visually ImpairedDo you want a larger audience to consume your social media content? Wondering how to create content that’s more accessible to people with impairments? In this article by Social Media Examiner, you’ll discover tips and tools to make your social media content accessible to everyone.
Beginner Read Customer Relationship Management CRM
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Building Blocks for Reopening by SpektrixBuilding Blocks for Reopening: Practical Relationship Management Tools and Strategies takes arts professionals through CRM strategies for connecting with audiences and donors as the industry prepares for reopening. Designed to be used by remote teams at any stage of the reopening process, this comprehensive guide can help members of the arts industry lay the foundation for a successful future.
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How to Set & Achieve Marketing Objectives in 2020Article from HubSpot: In the marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. On the other hand, it can incentivize your team to prioritize your company’s needs over your customers’ needs.
Beginner Read Search Engine Marketing
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The Definitive Google Ad Grants GuideArticle from Anuncia: One of the most comprehensive guides to Google Ad Grants online. Here you’ll find everything you need to know about how your non-profit can benefit from up to $120,000 per year in free Google advertising via the Google for Nonprofits program.
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How to Write Better Preheader Text in Your Next Email Marketing CampaignCampaign Monitor explains what preheader text is, why you should use it, and how to write effective preheader text to help your email marketing campaigns get opened and acted upon.
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How to audit your Google Analytics accountIs your Google Analytics configured in context to your organisation? With a standard implementation you may be missing out on useful insight and have difficulty navigating the available data.
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Google Analytics for absolute beginnersWhat, why and how Arts and Culture organisations can use Google Analytics. Have you heard about Google Analytics but don’t know where to start? Learn the basics of Google.
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5 Tips for Writing Alt Text in EmailArticle from Email on Acid: One of the essential parts of an accessible email is well-executed image alt text (alternative text). That said, good alt text should be a feature of every email, regardless of whether you’re designing for accessibility.
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A video is worth a million wordsArticle from Buffer: All the information needed on where your target audience hangs out and what kind of content they are looking for.
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17 Engaging Video Content Types that People Love to WatchArticle from Single Grain: Stuck for ideas? Here are some examples of the types of videos you can create
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How to create engaging contentArticle from Motioncue.com: The internet is saturated with content, those who think outside of the box come out on top. You need to kick it up a notch and learn how to capture your audience’s attention with engaging video content. Read these top 5 tips on how to create engaging video content that elevates your brand.
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Email newsletters – how toDigital Pathways explains how email marketing systems enable companies and organisations to send email updates, newsletters and invitations to a list of subscribers.
Beginner Read Video and Digital Content
This resource provides information and advice on making video content using a smartphone. As well as considerations for generating content, it contains advice on hardware, software and distribution.
Beginner Read Search Engine Marketing
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How to Apply for the Google Ad Grant in 5 Easy StepsArticle from Whole Whale: Most grant applications for your nonprofit are long, complicated, and stress-inducing for your entire development team. Not the Google Ad Grant: Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords).
Beginner Read Search Engine Marketing
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6 Steps to Building a Brilliant Paid Search Account StructureArticle from Word Stream: Building out a Google Ads account structure is not as intimidating as it may appear. Yes, the Google Ads interface can be a bit tricky to navigate at times, but this step-by-step guide will walk you through everything you need to do to create a well-structured account.
Intermediate Read Digital Strategy
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Creating a Digital Policy and PlanArticle from the space: Resources from training sessions in digital policy and planning for senior arts leaders.
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Top 10 Tips for recording video on a mobile phoneArticle from Pocket-lint: Recording video has never been so easy or effortless. Here are some top tips to get you producing great content on a mobile phone.
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How to write subject lines that get openedArticle from Whole Whale: Why send an email if no one is going to read it? Find out how to avoid this.
Beginner Read Digital Strategy
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Digital Culture CompassThis self-assessment tool provides a practical framework for improving your organisation’s digital strategy, planning and activities.
Beginner Read Digital Marketing
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HubSpot’s introduction to digital marketingHubSpot's one stop shop for digital marketing advice: what it is, how to do it well, and where it’s heading.
Beginner Read Websites
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WordPress Demo and InformationArticle from Opensource CMS: Want to quickly see how the open-source software WordPress works? You'll find a free and updated demo installation of WordPress here.
Beginner Read eCommerce and Merchandising
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eCommerce 101 – Developing your StrategyArticle from Web Analytics World: Chris Elvery explores a key component of any online business: your digital strategy.
Beginner Read Digital Strategy
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The Value of Keeping CustomersArticle from Harvard Business Review: Amy Gallo and Jill Avery discuss customer churn rate, and how to use it.
Beginner Read Email Marketing
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Effects of List Segmentation on Email Marketing StatsArticle from Mailchimp: Does list segmentation really help email marketing stats? Mailchimp ran the numbers.
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Email Segmentation for Nonprofits: 7 Easy Segments that Increase DonationsBeing a newsletter subscriber can be like Goldilocks and the Three Bears: One newsletter sends way too frequently, one never sends anything you want to read, and one sends just enough. Whole Whale wants you to hit the sweet spot right in between, and send just enough emails to move the needle forward on your impact.
Beginner Read Digital Strategy
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Getting Buy-In For Your VisionArticle from HubSpot: Advice, tips, and real-world examples from seasoned leaders to help ease that occasionally rocky transition from contributor to manager.
Beginner Read eCommerce and Merchandising
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Ecommerce jargon busterNetmatter's Katy Smith provides some easy explanations for the most common and confusing eCommerce jargon. Netmatter's Katy Smith provides some easy explanations for the most common and confusing eCommerce jargon.
Beginner Read eCommerce and Merchandising
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The 5 Types of Customers and How to Get Them to Buy MoreArticle from The Balance Small Business: Mark Hunter illustrates how to engage with your loyal customers to increase your sales.
Beginner Read Digital Marketing Digital Strategy
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S.M.A.R.T. Goal SettingArticle from Yourcoach.be: Once you've charted to outlines of your project, it's time to set specific intermediary goals. With the SMART checklist, you can evaluate your objectives.
Beginner Read Data Analytics and Insight Social Media
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Join the ‘Culture Insight Professionals network (UK)’CIP is a network of researchers & data practitioners working within public-facing arts and cultural institutions and heritage organisations in the UK.
Beginner Read eCommerce and Merchandising
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HubSpot’s guide to developing an eCommerce strategyArticle from HubSpot: Learn about ecommerce marketing and find out how to use today's most valuable marketing channels to develop an ecommerce marketing strategy.
Beginner Read eCommerce and Merchandising
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Building a customer value journey, to increase engagement, sales and loyaltyArticle from Digital Marketer: The Customer Value Journey is about turning strangers into super-fans. While other templates have been created, none are in-depth as the map we’re going to lay out for you. See below for more.
Beginner Read eCommerce and Merchandising
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Do you track these critical eCommerce metrics?Article from Jilt.com: Let’s talk about the most important eCommerce metrics. You should have these numbers available to you at all times.
Beginner Read Video and Digital Content
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The absolute beginners guide to making a video for YouTubeTutorial from Think Media: How to Make a YouTube Video (Beginners Tutorial)
Beginner Read Video and Digital Content
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How to get the views your videos deserve on YouTubeHow to Get More YouTube Views with vidIQ - Complete Beginner's Guide
Beginner Read Customer Relationship Management CRM
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Why CRM Projects Fail and How to Make Them More SuccessfulArticle from Harvard Business Review: Recommendations of how to make your CRM implementation work for you and increase revenue.
Beginner Read Data Analytics and Insight
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Are you getting the most out of your data?Jennifer Bruzas, Digital Analyst at AnalogFolk shares 3 key pointers around how to get more from data sets and data teams.
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Should You Say Goodbye to Inactive Subscribers?Article from Campaign Monitor: In an ideal world, every contact on a company’s email list would be active, engaged, and a frequent buyer. Unfortunately, that’s not how it always works. Subscribers grow and evolve, and some become inactive over time.
Beginner Read Social Media
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2019 Social Media Marketing Industry ReportSocial Media Examiner's 11th annual social media study, surveying more than 4,800 marketers who reveal details you won’t find anywhere else.
Beginner Read Social Media
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14 Social Media Best Practices You Should FollowArticle from Hootsuite: So much to do on social media, so little time. And so many ways to do it, too. Some right, some not-so-right. Hootsuite have some tips.
