Beginner Read Webinars Social Media
Webinar recording – Getting started with TikTok
A webinar for creative and cultural organisations to get started with TikTok.
· 9 months ago
Webinars
Case Studies
Digital Accessibility
Audience Data Collection and Evaluation
Box Office and Ticketing
Customer Relationship Management CRM
Data Analytics and Insight
Email Marketing
Digital Marketing
Digital Strategy
eCommerce and Merchandising
Search Engine Optimisation
Search Engine Marketing/ Search Engine Optimisation
Social Media
Video and Digital Content
Websites
Case Studies
Digital Accessibility
Audience Data Collection and Evaluation
Box Office and Ticketing
Customer Relationship Management CRM
Data Analytics and Insight
Email Marketing
Digital Marketing
Digital Strategy
eCommerce and Merchandising
Search Engine Optimisation
Search Engine Marketing/ Search Engine Optimisation
Social Media
Video and Digital Content
Websites
Advanced Read Webinars Data Analytics and Insight
Webinar recording – How to enhance Google Analytics 4 data with Google Tag Manager
A webinar for creative and cultural organisations to learn how Google Tag Manager can be used to enhance Google Analytics 4 data.
· 9 months ago
Webinar recording – How to make your website more sustainable
A webinar for creative and cultural organisations and individual practitioners to learn about website sustainability and how to reduce their digital carbon footprint.
· 10 months ago
Intermediate Read Webinars Data Analytics and Insight
Webinar recording – Advanced configuration and custom reporting in Google Analytics 4
A webinar for creative and cultural organisations to learn the advanced configuration options and custom reporting abilities of Google Analytics.
· 10 months ago
Beginner Read Webinars Email Marketing
Webinar recording – Introduction to email marketing automations
A webinar for cultural organisations and creatives to explore how automations - creating personalised customer journeys in email marketing - can help you to work more efficiently to achieve your goals.
· 11 months ago
Beginner Read Webinars Digital Accessibility
Webinar recording – Introduction to digital accessibility
An introductory webinar for creative and cultural organisations to discover the basics of digital accessibility including some practical things they can do to improve their digital content accessibility.
· 12 months ago
Beginner Read Webinars Social Media
Webinar recording – How to use social media effectively – stop broadcasting and start engaging
A webinar for creative and cultural organisations to explore how effectively they're using social media to engage and speak with audiences.
· 1 year ago
Beginner Read Webinars Data Analytics and Insight
Webinar recording – Getting started with Google Analytics 4
A webinar for creative and culture organisations who wish to create, configure and install Google Analytics 4.
· 1 year ago
Beginner Read Webinars Video and Digital Content
Webinar recording – Get the YouTube audience your videos deserve!
A webinar for creative and cultural organisations who wish to improve their digital content and grow their audience.
· 1 year ago
Beginner Read Webinars eCommerce and Merchandising
Webinar recording – How to audit your eCommerce website and improve your customer journey
A webinar for creative and cultural organisations who want to identify how to improve revenue from their online gift shop.
· 1 year ago
Beginner Read Webinars Email Marketing
Webinar recording – Health check your email marketing strategy
A webinar for creative and cultural organisations or individual practitioners who are looking to develop and improve their email marketing.
· 1 year ago
Webinar recording: Finding the best supplier for your website project
A webinar for creative and cultural organisations or individual practitioners who are planning to redesign or improve their website in the next 12-24 months.
· 1 year ago
Beginner Read Webinars
Webinar recording: 5 reasons why you need a digital marketing strategy in 2023
A webinar for creative and cultural organisations or individual practitioners looking to increase their chances of success online.
· 2 years ago
Beginner Read Webinars Data Analytics and Insight Digital Strategy
Webinar recording – Why are you measuring that?
A webinar for arts and culture organisations to learn how to define and track the metrics for different audience actions.
· 2 years ago
Beginner Read Webinars Social Media
Webinar recording – Facebook Ads Manager for beginners
A webinar for arts and culture organisations to learn the fundamentals behind advertising on Facebook.
Beginner Read Webinars Data Analytics and Insight
Webinar recording – Google analytics will stop working next year – here are your options
A webinar to help arts and culture organisations plan for the changes to Google Analytics coming in 2023.
· 2 years ago
Beginner Read Webinars Search Engine Optimisation Search Engine Marketing/ Search Engine Optimisation
Webinar recording – Tips for success with Google Ads
A webinar for arts and culture organisations to learn how to get the most from Google Ads.
Webinar recording – Getting to grips with website user experience (UX)
A webinar to help arts and culture organisations understand the principles of user experience (UX) and how to implement them on their websites.
· 2 years ago
Beginner Read Webinars Digital Strategy Social Media
Webinar recording – A beginner’s guide to building the perfect social media strategy
A webinar for arts and culture organisations to learn how to create the perfect social media strategy to align with their goals.
Beginner Read Webinars Digital Marketing Digital Strategy Search Engine Optimisation Search Engine Marketing/ Search Engine Optimisation Video and Digital Content Websites
Webinar recording – Sourcing and supporting the perfect freelancer
A webinar for arts and culture organisations to learn how to navigate employing and working with the best freelancer for the job.
· 2 years ago
Beginner Read Webinars Digital Marketing Digital Strategy
Webinar recording – Successful digital marketing for engaging schools
A panel conversation discussing how arts and culture organisations can more successfully engage schools with digital, blended or in-person cultural offers.
Intermediate Read Webinars Social Media
Webinar recording – How to produce engaging content and grow your Instagram audience
A webinar for arts and culture organisations to learn how to create valuable content for Instagram and use their insights to grow a community.
Webinar recording – How to plan effective and engaging content for your website
A webinar for arts and cultural organisations to learn how to plan a website content strategy which will allow them to engage new audiences, measure success and improve the quality of their site traffic.
· 2 years ago
Beginner Read Webinars Digital Marketing Search Engine Marketing/ Search Engine Optimisation Websites
Webinar recording – Mobile marketing 101: Using mobile to connect to your audience
A webinar for arts and culture organisations to learn how to utilise mobile marketing to increase awareness and improve engagement.
Beginner Read Webinars Data Analytics and Insight
Webinar recording – An introduction to data visualisation
A webinar for arts and culture organisations to understand how to bring together data and tell a story with visualisation tools.
· 3 years ago
Beginner Read Webinars Box Office and Ticketing Websites
Webinar recording – ‘Test and trace’ to tried and tested – the future of your admission system
A webinar for arts and culture organisations to understand how their new or fledgling ticketing operation can help them grow.
Beginner Read Webinars Email Marketing
Webinar recording – How to welcome new email subscribers to achieve long-term engagement
A webinar for arts and cultural organisations to learn simple techniques to welcome new subscribers and achieve better long-term engagement.
Intermediate Read Webinars Video and Digital Content
Webinar recording – The ultimate guide to mobile phone filmmaking
A webinar for arts and culture organisations to learn how to produce high quality video content with just a smart phone and some affordable accessories.
· 3 years ago
Beginner Read Webinars Data Analytics and Insight Search Engine Marketing/ Search Engine Optimisation
Webinar recording – Online privacy and the impact on advertising
A webinar for arts and and culture organisations to learn about upcoming changes to how users are tracked online and how this will impact them
· 3 years ago
Beginner Read Webinars
Revision Of Webinar recording – Test to success! Experiments to optimise your website and email campaigns
This webinar explores A/B testing tools which can help improve websites and the effectiveness of email campaigns.
Beginner Read Webinars eCommerce and Merchandising
Webinar recording – Optimising the customer funnel
A webinar for arts and culture organisations to learn retail benchmarks for sales conversion and best practice for improving customer funnels on mobile devices. Presented in partnership with IMRG.
Beginner Read Webinars eCommerce and Merchandising
Webinar recording – How to improve your online shop sales conversion
A webinar for arts and culture organisations to learn about how you can optimise online sales conversions and improve your customer sales cycle to encourage customer loyalty.
Beginner Read Webinars Box Office and Ticketing
Webinar recording – Tactical ticketing for digital events
A webinar for arts and culture organisations to explore how to use ticketing strategies to drive customer satisfaction for online events.
Beginner Read Webinars Email Marketing Social Media
Webinar recording – Digital skills for Libraries: Deepening online engagement with audiences
A webinar for libraries to explore how to harness digital communication strategies to maintain vital connections with communities.
Beginner Read Webinars
Webinar recording – Connected to Culture LIVE: Online creativity and safety with young people
Join us as we explore how to balance online safety, empowerment, participation and creativity when working with young people.
Beginner Read Webinars
Webinar recording – From first timer to biggest fan – use your data to keep people coming back
A webinar for arts and culture organisations to explore how to use data effectively to increase audience engagement and loyalty.
Beginner Read Webinars
Webinar recording – Connected to Culture LIVE: Digital – Inclusion or Exclusion?
Join us as we explore the digital divide, barriers to online engagement and discuss ways the arts & culture sector has contributed to inclusion.
Beginner Read Webinars
Webinar recording – Test to success! Experiments to optimise your website and email campaigns
This webinar explores A/B testing tools which can help improve websites and the effectiveness of email campaigns.
Beginner Read Webinars Video and Digital Content
Webinar recording – Getting started with live streaming
A webinar for arts and cultural organisations to learn the basics of live streaming using Facebook and YouTube.
· 3 years ago
Beginner Read Webinars Video and Digital Content
Webinar recording – How to deliver successful online training, workshops & events
A webinar for arts and cultural organisations to learn the keys factors in delivering successful online events & training sessions.
· 3 years ago
Beginner Read Webinars Digital Strategy
Webinar recording – Online safety for organisations working with children and young people
This webinar is presented by Julia Lawrence and was designed to help arts and cultural organisations intending to work with young people online.
Beginner Read Webinars Video and Digital Content
Webinar recording – How to make sure your video content is loved and shared
Learn how to ensure your video content consistently reaches the right audiences.
· 3 years ago
Beginner Read Webinars Video and Digital Content
Webinar recording – Digital skills for libraries: Creating & delivering digital content
A webinar for libraries to explore how to harness technology to take services online and maintain vital connections with local communities.
· 3 years ago
Beginner Read Webinars Email Marketing
Webinar recording – Getting started with email marketing
A beginner’s guide to harnessing the power of your mailing list, and using emails to increase audience engagement.
Beginner Read Webinars Digital Strategy eCommerce and Merchandising
Webinar recording – Connected to Culture LIVE: Evolving business models and new revenue streams
Join us as we discuss how organisations have successfully diversified income streams and what the pandemic means for future business models.
Beginner Read Webinars eCommerce and Merchandising
Webinar recording – Everything you need to know about Print on Demand
Learn how to develop, strategise and market a successful Print on Demand offering for your online shop.
Intermediate Read Webinars Data Analytics and Insight Search Engine Optimisation Search Engine Marketing/ Search Engine Optimisation
Webinar recording – Using data to make smarter SEO and PPC decisions
A webinar for arts and cultural organisations to learn how to gather and analyse data using free SEO and PPC tools and software.
Webinar recording – How to develop a powerful website content strategy
Learn how a strong website content strategy will bring about the best results for your site.
· 3 years ago
Beginner Read Webinars
Webinar recording – Connected to Culture LIVE: Building digital skills for the future
Join us as we discuss what new digital skills the cultural workforce needs and how organisations can harness them.
Beginner Read Webinars Data Analytics and Insight
Webinar recording – How to track marketing campaign performance
A webinar for arts and cultural organisations to learn how to set objectives, find the right channels and prove return on investment.
· 3 years ago
Beginner Read Webinars Digital Strategy
Webinar recording – Connected to Culture LIVE: Audiences now and in the future
Join us as we discuss the current and future implications of changes in audience behaviours and consumption patterns.
Beginner Read Webinars eCommerce and Merchandising
Webinar recording – Getting Started with Online Retail: Launch to Success
A webinar for arts and cultural organisations to learn how to successfully plan and launch an online shop.
Beginner Read Webinars Social Media
Webinar recording – A beginner’s guide to TikTok
A webinar for arts and cultural organisations to learn how to use the newest social media platform taking the world by storm.
Beginner Read Webinars Digital Strategy Video and Digital Content
Webinar recording – Connected to Culture LIVE: Moving arts and culture online
Join us to discuss how recent experiences of moving content to digital have changed the way we connect with audiences, now and in the future.
Beginner Read Webinars Social Media
Webinar recording – How to take your Twitter profile to the next level
A webinar for arts and cultural organisations who want their Twitter account to work harder and reach further.
Beginner Read Webinars Search Engine Optimisation
Webinar recording – SEO explained in one hour
A one-hour crash course for arts and cultural organisations to learn everything they need to know about SEO.
Beginner Read Webinars Social Media
Revision Of Webinar recording – How to take your Instagram account to the next level
A webinar for arts and cultural organisations who want to extend the reach and success of their Instagram platform.
Beginner Read Webinars Social Media
Webinar recording – How to take your Instagram account to the next level
A webinar for arts and cultural organisations who want to extend the reach and success of their Instagram platform.
Intermediate Read Webinars Data Analytics and Insight
Webinar recording – Google Tag Manager for absolute beginners
Learn how Google Tag Manager can help track relevant objectives for your organisation and improve website performance
· 4 years ago
Beginner Read Webinars
Webinar recording – Connected to Culture LIVE: Embracing digital change
Join us as we discuss how organisations can adapt and embrace change in order to work more digitally in the light of Covid-19.
Beginner Read Webinars Data Analytics and Insight
Webinar recording – How to audit your Google Universal Analytics account
Learn how to improve the data quality in Google Analytics and customise your account to unlock actionable insight for your organisation
· 4 years ago
Beginner Read Webinars Data Analytics and Insight
Webinar recording – Google Universal Analytics for absolute beginners
What, why and how arts and culture organisations can use Google Analytics for greater insight.
· 4 years ago
Beginner Read Data Analytics and Insight
External Link
Free privacy & data protection law course
7 months ago
Beginner Read Digital Marketing
7 months ago
Insights on audio description
AD is commentary that describes body language, expressions and movements, making the programme clear through sound.
Beginner Read Social Media
External Link
15 free social media toolsThere are plenty of free social media management tools and apps to help you stay organised - here are 15 of the best ones.
8 months ago
Beginner Read
External Link
Charities and social media policiesGuidance from The Charity Commission on creating a social media policy - including a social media policy checklist. Understanding your charity's legal duties in using social media.
5 months ago
Digital priorities – vertical video and TikTok
From TikTok to Reels, vertical video has taken over our social media feeds.
Beginner Read Social Media
External Link
You can now update the Twitter logo to the X logo on your website – brand assets releasedDownload the new X logo
8 months ago
Changes to the X algorithm announced
Maximise your engagement on X and tap into the latest algorithm shifts.
Beginner Read Social Media
External Link
Getting the most out of the LinkedIn algorithm
7 months ago
LinkedIn has changed its algorithm – Here’s How Your Posts Will Get More Attention
Want to go viral on social media? LinkedIn has a message for you: Try that somewhere else.
Beginner Read Social Media
External Link
How to manage multiple social media accountsLearn the best strategies to manage multiple social media accounts and maintain your sanity!
8 months ago
Beginner Read Social Media
External Link
How does the LinkedIn algorithm work?Want to engage your LinkedIn audience? Find out how the LinkedIn algorithm works in 2023 and master it in 11 easy steps!
8 months ago
Beginner Read Digital Accessibility
External Link
WAVE accessibility browser extensionsThe WAVE Chrome, Firefox, and Edge extensions allows you to evaluate web content for accessibility issues directly within your browser.
8 months ago
Beginner Read Digital Accessibility
External Link
How to perform an accessibility website auditA brief look into a process of checking a website for accessibility.
8 months ago
Beginner Read Digital Accessibility
External Link
AbilityNet – accessibility advice and resource hubThey are passionate digital accessibility and usability experts, there to ensure your websites, apps and other digital services are accessible, usable and comply with current legislation.
9 months ago
Beginner Read Digital Accessibility
External Link
Google Chrome Lighthouse extension toolLighthouse is an open-source, automated tool for improving the performance, quality, and correctness of your web apps.
9 months ago
Beginner Read Digital Accessibility
External Link
WebAIM accessibility Perspectives videosWeb accessibility is essential for people with disabilities and useful for all. Learn about the impact of accessibility and the benefits for everyone in a variety of situations.
9 months ago
Beginner Read Digital Accessibility
External Link
Gov.uk guide to performing a simple accessibility auditThe first step towards meeting the new accessibility requirements involves evaluating how accessible your website is.
9 months ago
Beginner Read Digital Accessibility
External Link
Generate an Accessibility StatementThe World Wide Web Consortium (W3C) have created a free Accessibility Statement Generator.
9 months ago
Beginner Read Digital Accessibility
External Link
Designing for Accessibility — A Case StudyA team from Harvard’s Innovation Lab created Loro, “a smart companion robot for a wheelchair user”. The team was inspired by their friend Steve who was diagnosed with Amyotrophic Lateral Sclerosis, or ALS.
9 months ago
Beginner Read Websites
WC3 Web Content Guidelines
The World Wide Web Consortium (W3C) develops standards and guidelines to help everyone build a web based on the principles of accessibility, internationalization, privacy and security.
Beginner Read Digital Accessibility
External Link
Great example of a venue access videoThe modernist De La Warr Pavilion was built on the principles of equality and opportunity for all. Eight decades later, they strive to uphold these principles and try to ensure that their building and programme is accessible to as many people as possible. Take a look at their video, which is a fantastic example of a venue access video.
10 months ago
Beginner Read Digital Accessibility
External Link
How to use a keyboard to surf the webBrowsing a website (which means opening it, reading its content and interacting with the available controls) using a keyboard only is delightfully easy. Browsers offer all this functionality with only a few keys on the keyboard, and you probably use most of those keys already on a daily basis!
10 months ago
Beginner Read Digital Accessibility
External Link
Digital accessibility reading listAccessibility is a big part of all the products and services. Considering accessibility at every stage will avoid the frustration caused when something is poorly designed or implemented. Here’s a round-up of some of the most important and useful accessibility blog posts.
10 months ago
Beginner Read Box Office and Ticketing Customer Relationship Management CRM Data Analytics and Insight Digital Strategy
External Link
Illuminate – Audience Data PlatformIlluminate is a new Audience Data Platform for arts and cultural organisations; commissioned by Arts Council England, built and developed by PwC.
10 months ago
Beginner Read Social Media
External Link
10 TikTok Tips for Creating ContentThis article presents the top TikTok tips for creating engaging content — straight from TikTok HQ.
11 months ago
Beginner Read Social Media
External Link
How does the Instagram algorithm work?How does the Instagram algorithm actually work? This article breaks down how the Instagram algorithm works for feed posts, stories, the Explore page, and Instagram Reels.
11 months ago
Beginner Read
External Link
Google Ad Grants for theatresThis article covers what the Ad Grants scheme is, who it’s for, how to apply, and how your theatre can make the most out of your free ad spend.
1 year ago
Beginner Read
External Link
10 tips for Instagram SEO in 2023Learn the basics of Instagram SEO to optimise your profile and content, and help your target audience find you in search results.
1 year ago
Beginner Read
External Link
Everything You Need to Know About Instagram Guides in 2023Instagram Guides are the perfect tool for sharing curated, scrollable content with your community. This article will give you all the information about Instagram Guides you need in 2023.
1 year ago
Beginner Read
External Link
How to get more views on TikTokTikTok can be a powerful tool for increasing brand reach and awareness. This article breaks down how to get more views on TikTok — from optimizing your content for the For You Page to using trending sounds.
1 year ago
Beginner Read Video and Digital Content
Online safeguarding resources and training
Safeguarding and child protection continue to be as important as ever, but with many organisations moving their programmes online in response to the coronavirus pandemic, online safety and protection has come to the fore.
Beginner Read Video and Digital Content
Podcasting and how to get started
This resource provides information and advice on making podcasts. As well as considerations for generating content, it contains guidance on hardware, software, and distribution methods.
Beginner Read Social Media
Engaging audiences with social media
Whilst your audiences, participants or stakeholders may not be able to engage with you physically at the moment, you can still reach people through social media.
Beginner Read Websites
External Link
hotjar: Performing a successful CRO audit of your websiteThis guide will take you through a step-by-step process to help you conduct a customer-centric CRO audit that gets results.
1 year ago
Beginner Read Box Office and Ticketing
6 Individual Fundraising Tips To Boost Your Income, Today!
Dr Justin Hunt, Relationship Manager for Combined Arts at Arts Council England, shares his top tips for increasing your income through fundraising ahead of Giving Tuesday.
Beginner Read
External Link
SEO for theatres and arts venues: how to solve common problemsA brief overview and reminder of what SEO is and how it works, and how arts venues can improve your visibility in search engines.
1 year ago
Beginner Read
External Link
Culture24: Digital leadership seriesThe final seminar in the digital leadership series, focusing on heritage, digital and the climate crisis.
1 year ago
Beginner Read
External Link
SEO in the cultural sectorAn overview of the SEO and tips on how to make some simple changes with big results.
1 year ago
Beginner Read
External Link
Spektrix Ticket Sales DashboardThe Spextrix Ticket Sales dashboard helps you benchmark your sales and has recently been updated to include data by region and genre — including theatre, classical music and participatory artforms.
1 year ago
Beginner Read
External Link
Mind’s Eye – Access to the ArtsMind's Eye provides description for drama, opera, ballet, museums and galleries. Online or live, our description engages the listeners and ensures equality of access.
2 years ago
Beginner Read
External Link
A Guide to Theatre Access – Disability Arts InternationalA Guide to Theatre Access is a website which provides a step-by-step guide for venues working on captioned, audio-described and British Sign Language (BSL) interpreted performances.
2 years ago
Beginner Read
External Link
Accessible Theatre – Your Guide to Theatre AccessYour guide to making theatre performances more accessible.
2 years ago
Beginner Read
External Link
Microcopy for the arts: a quick guideA guide from Substrakt designed to help cultural organisations get started with writing microcopy for their websites/digital products.
2 years ago
Beginner Read
External Link
VocalEyes – Experience art and culture through audio descriptionBringing art and culture to life for blind and visually impaired people at theatres, museums, galleries, heritage sites and online.
2 years ago
Beginner Read
External Link
A New Ticketsolve Guide: Personalised MarketingThis resource looks at the dos & don’ts of personalised marketing in your strategies. In this article, you’ll find a free copy of the whitepaper to download and share with your team.
2 years ago
Beginner Read Video and Digital Content
External Link
How to start a Podcast by The SpaceHow can a small team or a small arts organisation, perhaps overstretched and always with limited funding, take their work and bring it to a wider audience through podcasting? Clare Freeman shows you how to use what you already know, how to add to your skills, and why now is the time to make an arts podcast.
3 years ago
Beginner Read
External Link
What you need to do to get your team ready for reopeningWith museums and other arts and culture institutions getting ready for opening their doors to the public once again, it is important not to overlook the people aspect of these plans. However, this may be easier said than done. This article by Association for Cultural Enterprises provides some guidance on key factors to consider to ensure teams are in the best possible shape to welcome visitors back.
3 years ago
Beginner Read Websites
External Link
5 tips to improve your web writingThis is a short guide from substrakt to help you improve your writing online. These techniques can be used by anyone who writes content as part of their job – whether that’s blogs, event copy or educational resources. The tips are applied within the guide, so you can see what they look like in action.
3 years ago
Beginner Read Digital Marketing Digital Strategy
External Link
The Space’s Online Audiences ToolkitYour virtual audience may overlap with your physical audience. But it may be unique. And – cherished with the right content and supported with the right strategy – it can be grown and developed, potentially bringing a bigger and more diverse audience to your work.
3 years ago
Beginner Read Video and Digital Content
External Link
The Space’s Digital Rights ToolkitThere may be a piece or production your organisation has created that is crying out for a wider audience or a longer life online. But everyone wanting to share or make digital arts content faces the same hurdle: clearing the rights in their work so it can be seen on TV, in cinemas or online. The Space has been working on an initiative to develop more guidance to organisations in the sector since 2017. Click to find out more.
3 years ago
Beginner Read Social Media
External Link
Online Abuse – A Toolkit for the Cultural SectorAs artists and cultural organisations share more and more work online, it’s wise to consider the issues of online abuse and harassment. This guide from The Space looks at what can go wrong and how you might deal with it.
3 years ago
Beginner Read
External Link
Monetising Online Content – The Tank Museum and PatreonWe all recognise the value of online platforms in building a brand, creating an online community and building advocacy. But we can take this one step further thanks to Patreon.com. Read on to find out how in this article from Association for Cultural Enterprises.
3 years ago
Beginner Read eCommerce and Merchandising
External Link
Paving the Path to Purchase – eCommerce UX Best PracticesMobile devices comprise the bulk of eCommerce traffic, yet desktop sites have lower cart abandonment rates and higher average purchase values. Mobile eCommerce is the future, but if designers wish to maximize profits in the present, they must enhance desktop sites with eCommerce UX best practices. This article by Toptal looks at some of them.
3 years ago
Beginner Read Box Office and Ticketing Customer Relationship Management CRM
External Link
How Much will a CRM / Ticketing System Cost?The answer isn’t straightforward. It all depends on fitness-for-purpose, on volume and value of sales, and just what you will have to pay for, and whether you can manage a capital or revenue purchase. This article by Helen Dunnett Consulting explains all.
3 years ago
Beginner Read Video and Digital Content
External Link
Live streaming for the arts: lo-fi and low cost optionsLive streaming an event or performance might feel unattainable, but there are low-cost and low-tech options for everyone. In this article by The Space, Jason Crouch, a freelance digital consultant with expertise in live streaming and a PhD in contemporary arts and technology, shares his tips on how to get started.
3 years ago
Beginner Read eCommerce and Merchandising
External Link
Pricing Strategies: Discount Strategies and TacticsThe right type of discount can maximise sales, but using the wrong type of discount can result in adverse consequences. Not only can the wrong discount reduce profits, but it can also devalue your brand. Use this guide by Nick Winkler at Shopify, to offer the right type of discount, to the right customer, at the right time.
3 years ago
Beginner Read Video and Digital Content Websites
External Link
Stage Text: Digital Subtitling TrainingThis free training, led by Stage Text's Programmes Systems Manager, Oliver Webster, will show you how subtitles work, talk you through the huge audience who use subtitles, and show you step-by-step how to start producing subtitles on YouTube's free platform.
4 years ago
Beginner Read Digital Strategy
External Link
Free Cloud Based Financial Planning Tool for the Culture SectorThis tool can help you to generate business plans for your museum, gallery, cultural or heritage project. As part of Barker Langham’s commitment to supporting the recovery and re-imagining of the sector they are making it available as a free resource.
3 years ago
Beginner Read Social Media
External Link
How to Optimise Your Social Posts for the Visually ImpairedDo you want a larger audience to consume your social media content? Wondering how to create content that’s more accessible to people with impairments? In this article by Social Media Examiner, you’ll discover tips and tools to make your social media content accessible to everyone.
4 years ago
Beginner Read Digital Strategy eCommerce and Merchandising
External Link
Boost your profitability by reducing your churn rateCustomer loss, otherwise known as churn, is a reality for all businesses, particularly in the digital world. While it’s impossible for a brand to retain all its customers forever, keeping the churn rate as low as possible is vital for business success. This article by Kameleoon tells us how to do it.
3 years ago
Beginner Read Data Analytics and Insight
External Link
How to audit your Google Analytics accountIs your Google Analytics configured in context to your organisation? With a standard implementation you may be missing out on useful insight and have difficulty navigating the available data.
4 years ago
Beginner Read Data Analytics and Insight
External Link
Google Analytics for absolute beginnersWhat, why and how Arts and Culture organisations can use Google Analytics. Have you heard about Google Analytics but don’t know where to start? Learn the basics of Google.
4 years ago
Beginner Read Digital Accessibility Email Marketing
External Link
5 Tips for Writing Alt Text in EmailArticle from Email on Acid: One of the essential parts of an accessible email is well-executed image alt text (alternative text). That said, good alt text should be a feature of every email, regardless of whether you’re designing for accessibility.
4 years ago
Beginner Read Video and Digital Content
External Link
A video is worth a million wordsArticle from Buffer: All the information needed on where your target audience hangs out and what kind of content they are looking for.
4 years ago
Beginner Read Video and Digital Content
External Link
17 Engaging Video Content Types that People Love to WatchArticle from Single Grain: Stuck for ideas? Here are some examples of the types of videos you can create
4 years ago
Beginner Read Video and Digital Content
External Link
How to create engaging contentArticle from Motioncue.com: The internet is saturated with content, those who think outside of the box come out on top. You need to kick it up a notch and learn how to capture your audience’s attention with engaging video content. Read these top 5 tips on how to create engaging video content that elevates your brand.
4 years ago
Intermediate Read Digital Strategy
External Link
Creating a Digital Policy and PlanArticle from The Space: Resources from training sessions in digital policy and planning for senior arts leaders.
4 years ago
Beginner Read Video and Digital Content
External Link
Top 10 Tips for recording video on a mobile phoneArticle from Pocket-lint: Recording video has never been so easy or effortless. Here are some top tips to get you producing great content on a mobile phone.
4 years ago
Beginner Read Digital Strategy
External Link
Digital Culture CompassThis self-assessment tool provides a practical framework for improving your organisation’s digital strategy, planning and activities.
4 years ago
Beginner Read Digital Marketing
External Link
HubSpot’s introduction to digital marketingHubSpot's one stop shop for digital marketing advice: what it is, how to do it well, and where it’s heading.
4 years ago
Beginner Read Digital Strategy
External Link
The Value of Keeping CustomersArticle from Harvard Business Review: Amy Gallo and Jill Avery discuss customer churn rate, and how to use it.
4 years ago
Beginner Read Email Marketing
External Link
Effects of List Segmentation on Email Marketing StatsArticle from Mailchimp: Does list segmentation really help email marketing stats? Mailchimp ran the numbers.
4 years ago
Beginner Read eCommerce and Merchandising
External Link
Ecommerce jargon busterNetmatter's Katy Smith provides some easy explanations for the most common and confusing eCommerce jargon. Netmatter's Katy Smith provides some easy explanations for the most common and confusing eCommerce jargon.
4 years ago
Beginner Read eCommerce and Merchandising
External Link
The 5 Types of Customers and How to Get Them to Buy MoreArticle from The Balance Small Business: Mark Hunter illustrates how to engage with your loyal customers to increase your sales.
4 years ago
Beginner Read Digital Marketing Digital Strategy
External Link
S.M.A.R.T. Goal SettingArticle from Yourcoach.be: Once you've charted to outlines of your project, it's time to set specific intermediary goals. With the SMART checklist, you can evaluate your objectives.
4 years ago
Beginner Read Data Analytics and Insight Social Media
External Link
Join the “Culture Insight Professionals network (UK)”CIP is a network of researchers & data practitioners working within public-facing arts and cultural institutions and heritage organisations in the UK.
4 years ago
Beginner Read eCommerce and Merchandising
External Link
HubSpot’s guide to developing an eCommerce strategyArticle from HubSpot: Learn about ecommerce marketing and find out how to use today's most valuable marketing channels to develop an ecommerce marketing strategy.
4 years ago
Beginner Read Video and Digital Content
External Link
The absolute beginners guide to making a video for YouTubeTutorial from Think Media: How to Make a YouTube Video (Beginners Tutorial)
4 years ago
Beginner Read Video and Digital Content
External Link
How to get the views your videos deserve on YouTubeHow to Get More YouTube Views with vidIQ - Complete Beginner's Guide
4 years ago
Beginner Read Data Analytics and Insight
External Link
Are you getting the most out of your data?Jennifer Bruzas, Digital Analyst at AnalogFolk shares 3 key pointers around how to get more from data sets and data teams.
4 years ago
Beginner Read Email Marketing
External Link
Should You Say Goodbye to Inactive Subscribers?Article from Campaign Monitor: In an ideal world, every contact on a company’s email list would be active, engaged, and a frequent buyer. Unfortunately, that’s not how it always works. Subscribers grow and evolve, and some become inactive over time.
4 years ago
Beginner Read Social Media
External Link
2022 Social Media Marketing Industry ReportSocial Media Examiner's 11th annual social media study, surveying more than 4,800 marketers who reveal details you won’t find anywhere else.
3 years ago
Beginner Read Social Media
External Link
21 Social Media Best Practices to Follow in 2023Article from Hootsuite: So much to do on social media, so little time. And so many ways to do it, too. Some right, some not-so-right. Hootsuite have some tips.
4 years ago
Beginner Read Data Analytics and Insight Websites
External Link
Guide to the General Data Protection Regulation (GDPR)Article from Information Commissioner's Office: Summarising the key points you need to know, frequently asked questions, and practical checklists to help you comply.
4 years ago
Beginner Read Websites
External Link
Ultimate Guide to EU Cookie LawsArticle from PrivacyPolicies: The EU Cookie Legislation requires 4 actions from website owners who use cookies. Here's a guide on how to handle them.
4 years ago
Beginner Read Digital Marketing Digital Strategy
External Link
7 Digital Marketing Strategies and How to Plan Your Own CampaignArticle from HubSpot: Seven digital marketing strategies to help their teams and businesses grow, plus free content templates.
4 years ago
Beginner Read Digital Marketing Digital Strategy
External Link
Digital Marketing Institute BlogThe Digital Marketing Institute has made it their mission to transform the skills and knowledge of digital professionals on a global scale. There are three core reasons for this, find out more below.
4 years ago