Beginner Read Websites
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WordPress Demo and InformationArticle from Opensource CMS: Want to quickly see how the open-source software WordPress works? You'll find a free and updated demo installation of WordPress here.
Beginner Read eCommerce and Merchandising
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eCommerce 101 – Developing your StrategyArticle from Web Analytics World: Chris Elvery explores a key component of any online business: your digital strategy.
Beginner Read Digital Strategy
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The Value of Keeping CustomersArticle from Harvard Business Review: Amy Gallo and Jill Avery discuss customer churn rate, and how to use it.
Beginner Read Email Marketing
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Effects of List Segmentation on Email Marketing StatsArticle from Mailchimp: Does list segmentation really help email marketing stats? Mailchimp ran the numbers.
Beginner Read Email Marketing
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Email Segmentation for Nonprofits: 7 Easy Segments that Increase DonationsBeing a newsletter subscriber can be like Goldilocks and the Three Bears: One newsletter sends way too frequently, one never sends anything you want to read, and one sends just enough. Whole Whale wants you to hit the sweet spot right in between, and send just enough emails to move the needle forward on your impact.
Beginner Read Digital Strategy
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Getting Buy-In For Your VisionArticle from HubSpot: Advice, tips, and real-world examples from seasoned leaders to help ease that occasionally rocky transition from contributor to manager.
Beginner Read eCommerce and Merchandising
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Ecommerce jargon busterNetmatter's Katy Smith provides some easy explanations for the most common and confusing eCommerce jargon. Netmatter's Katy Smith provides some easy explanations for the most common and confusing eCommerce jargon.
Beginner Read eCommerce and Merchandising
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The 5 Types of Customers and How to Get Them to Buy MoreArticle from The Balance Small Business: Mark Hunter illustrates how to engage with your loyal customers to increase your sales.
Beginner Read Digital Marketing Digital Strategy
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S.M.A.R.T. Goal SettingArticle from Yourcoach.be: Once you've charted to outlines of your project, it's time to set specific intermediary goals. With the SMART checklist, you can evaluate your objectives.
Beginner Read Data Analytics and Insight Social Media
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Join the ‘Culture Insight Professionals network (UK)’CIP is a network of researchers & data practitioners working within public-facing arts and cultural institutions and heritage organisations in the UK.
Beginner Read eCommerce and Merchandising
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HubSpot’s guide to developing an eCommerce strategyArticle from HubSpot: Learn about ecommerce marketing and find out how to use today's most valuable marketing channels to develop an ecommerce marketing strategy.
Beginner Read eCommerce and Merchandising
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Building a customer value journey, to increase engagement, sales and loyaltyArticle from Digital Marketer: The Customer Value Journey is about turning strangers into super-fans. While other templates have been created, none are in-depth as the map we’re going to lay out for you. See below for more.
Beginner Read Video and Digital Content
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The absolute beginners guide to making a video for YouTubeTutorial from Think Media: How to Make a YouTube Video (Beginners Tutorial)
Beginner Read Video and Digital Content
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How to get the views your videos deserve on YouTubeHow to Get More YouTube Views with vidIQ - Complete Beginner's Guide
Beginner Read Customer Relationship Management CRM
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Why CRM Projects Fail and How to Make Them More SuccessfulArticle from Harvard Business Review: Recommendations of how to make your CRM implementation work for you and increase revenue.
Beginner Read Data Analytics and Insight
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Are you getting the most out of your data?Jennifer Bruzas, Digital Analyst at AnalogFolk shares 3 key pointers around how to get more from data sets and data teams.
Beginner Read Email Marketing
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Should You Say Goodbye to Inactive Subscribers?Article from Campaign Monitor: In an ideal world, every contact on a company’s email list would be active, engaged, and a frequent buyer. Unfortunately, that’s not how it always works. Subscribers grow and evolve, and some become inactive over time.
Beginner Read Social Media
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2021 Social Media Marketing Industry ReportSocial Media Examiner's 11th annual social media study, surveying more than 4,800 marketers who reveal details you won’t find anywhere else.
Beginner Read Social Media
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14 Social Media Best Practices You Should FollowArticle from Hootsuite: So much to do on social media, so little time. And so many ways to do it, too. Some right, some not-so-right. Hootsuite have some tips.
Beginner Read Data Analytics and Insight Websites
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Guide to the General Data Protection Regulation (GDPR)Article from Information Commissioner's Office: Summarising the key points you need to know, frequently asked questions, and practical checklists to help you comply.
Beginner Read Websites
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Ultimate Guide to EU Cookie LawsArticle from PrivacyPolicies: The EU Cookie Legislation requires 4 actions from website owners who use cookies. Here's a guide on how to handle them.
Beginner Read Digital Marketing Digital Strategy
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7 Digital Marketing Strategies and How to Plan Your Own CampaignArticle from HubSpot: Seven digital marketing strategies to help their teams and businesses grow, plus free content templates.
Beginner Read Digital Marketing
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Digital Marketer’s Ultimate GuideArticle from Digital Marketer: Multi-level insights and strategy for anyone looking to hone their current skills and get up to speed on the latest in digital marketing.
Beginner Read Search Engine Optimisation
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SEO Basics: Complete Beginner’s Guide to Search Engine OptimizationArticle from WordStream: This article is an introduction and overview of search engine optimization (SEO), a mandatory marketing tactic if you want your website to be found through search engines like Google.
Beginner Read Search Engine Optimisation
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Google’s Search Engine Optimization (SEO) Starter GuideIf you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.
Beginner Read Search Engine Optimisation
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What is SEO? By MozArticle from Moz: If you want to get to grips with the basics of SEO, you should get a lot of value from this guide.
Beginner Read Digital Marketing Digital Strategy
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HubSpot’s 12 Favourite Digital Marketing TipsArticle from HubSpot: Digital marketing, and all its sub-categories, including SEO, social media, content creation, email, and more, is critical for any company's growth in 2019.
Beginner Read Digital Marketing Digital Strategy
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Digital Marketing Institute BlogThe Digital Marketing Institute has made it their mission to transform the skills and knowledge of digital professionals on a global scale. There are three core reasons for this, find out more below.
Beginner Read Data Analytics and Insight Email Marketing
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How to Segment Email Lists for More Opens, Click-Throughs and ConversionsArticle from Zapier: Segmenting your email list helps you speak more intelligently and directly with your customers, giving them information that they want at the opportune time. And when you do it right, the payoff can be huge.
Beginner Read Digital Marketing Digital Strategy
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Learn Digital with Google GarageGet new skills for a digital world. Learn at your own pace, with flexible and personalised training courses designed to build your confidence and help you thrive.
Beginner Read Digital Strategy
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Advocating for digital work in your museum – 5 reasons why digital mattersHow can we begin to advocate for the value of digital work in our museums? Digital Pathways set out ways you may try to convince senior management.
Beginner Read Social Media
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10 Ways to Generate More Engagement with Your Social Media PostsArticle from SocialMediaToday: If you’re seeing a drop in your engagement rates, here are ten tips to spark new ideas, and help break you out of your slump.
Beginner Read Social Media
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Seven broad statements that may or may not help your museum do a bit better at social mediaArticle from Medium.com: How a thicc sheep and a chicken in trousers catapulted The Museum of English Rural Life to viral fame.
