Group of dancers performing in a field

Beginner Read Social Media   

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How to Optimise Your Social Posts for the Visually Impaired

Do you want a larger audience to consume your social media content? Wondering how to create content that’s more accessible to people with impairments? In this article by Social Media Examiner, you’ll discover tips and tools to make your social media content accessible to everyone.

3 months ago
Building Blocks for Reopening

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Building Blocks for Reopening by Spektrix

Building Blocks for Reopening: Practical Relationship Management Tools and Strategies takes arts professionals through CRM strategies for connecting with audiences and donors as the industry prepares for reopening. Designed to be used by remote teams at any stage of the reopening process, this comprehensive guide can help members of the arts industry lay the foundation for a successful future.

2 months ago
Post-It notes on a board

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How to Set & Achieve Marketing Objectives in 2020

Article from HubSpot: In the marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. On the other hand, it can incentivize your team to prioritize your company’s needs over your customers’ needs.

4 months ago
Digital marketing related words spelt out using Scrabble letters

Beginner Read Search Engine Marketing   

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The Definitive Google Ad Grants Guide

Article from Anuncia: One of the most comprehensive guides to Google Ad Grants online. Here you’ll find everything you need to know about how your non-profit can benefit from up to $120,000 per year in free Google advertising via the Google for Nonprofits program.

4 months ago
Data analytics charts on laptop

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How to audit your Google Analytics account

Is your Google Analytics configured in context to your organisation? With a standard implementation you may be missing out on useful insight and have difficulty navigating the available data.

4 months ago
iPad and paper showing data analytics charts

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Google Analytics for absolute beginners

What, why and how Arts and Culture organisations can use Google Analytics. Have you heard about Google Analytics but don’t know where to start? Learn the basics of Google.

4 months ago

Beginner Read

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5 Tips for Writing Alt Text in Email

Article from Email on Acid: One of the essential parts of an accessible email is well-executed image alt text (alternative text). That said, good alt text should be a feature of every email, regardless of whether you’re designing for accessibility.

4 months ago
Video recording equipment laid out

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A video is worth a million words

Article from Buffer: All the information needed on where your target audience hangs out and what kind of content they are looking for.

4 months ago
Video camera filming person

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How to create engaging content

Article from Motioncue.com: The internet is saturated with content, those who think outside of the box come out on top. You need to kick it up a notch and learn how to capture your audience’s attention with engaging video content. Read these top 5 tips on how to create engaging video content that elevates your brand.

4 months ago
People walking around an art centre exhibition

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Email newsletters – how to

Digital Pathways explains how email marketing systems enable companies and organisations to send email updates, newsletters and invitations to a list of subscribers.

4 months ago
Video camera filming person

Beginner Read Video and Digital Content   

Producing Video Content

This resource provides information and advice on making video content using a smartphone. As well as considerations for generating content, it contains advice on hardware, software and distribution.

   ·   4 months ago
Image of hand clicking on tablet device

Beginner Read Search Engine Marketing   

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How to Apply for the Google Ad Grant in 5 Easy Steps

Article from Whole Whale: Most grant applications for your nonprofit are long, complicated, and stress-inducing for your entire development team. Not the Google Ad Grant: Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords).

4 months ago
Image of maths workings on paper

Beginner Read Search Engine Marketing   

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6 Steps to Building a Brilliant Paid Search Account Structure

Article from Word Stream: Building out a Google Ads account structure is not as intimidating as it may appear. Yes, the Google Ads interface can be a bit tricky to navigate at times, but this step-by-step guide will walk you through everything you need to do to create a well-structured account.

4 months ago
Group of people working on website template

Beginner Read Digital Strategy   

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Digital Culture Compass

This self-assessment tool provides a practical framework for improving your organisation’s digital strategy, planning and activities.

4 months ago

Beginner Read Websites   

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WordPress Demo and Information

Article from Opensource CMS: Want to quickly see how the open-source software WordPress works? You'll find a free and updated demo installation of WordPress here.

4 months ago
Bulbs lit up hanging from ceiling

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Email Segmentation for Nonprofits: 7 Easy Segments that Increase Donations

Being a newsletter subscriber can be like Goldilocks and the Three Bears: One newsletter sends way too frequently, one never sends anything you want to read, and one sends just enough. Whole Whale wants you to hit the sweet spot right in between, and send just enough emails to move the needle forward on your impact.

3 months ago
Person showing another person an image on a screen

Beginner Read Digital Strategy   

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Getting Buy-In For Your Vision

Article from HubSpot: Advice, tips, and real-world examples from seasoned leaders to help ease that occasionally rocky transition from contributor to manager.

4 months ago
Words spelled out in Scrabble

Beginner Read eCommerce and Merchandising   

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Ecommerce jargon buster

Netmatter's Katy Smith provides some easy explanations for the most common and confusing eCommerce jargon. Netmatter's Katy Smith provides some easy explanations for the most common and confusing eCommerce jargon.

4 months ago
Smartphone taking a photograph of a sunset

Beginner Read Digital Marketing    Digital Strategy   

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S.M.A.R.T. Goal Setting

Article from Yourcoach.be: Once you've charted to outlines of your project, it's time to set specific intermediary goals. With the SMART checklist, you can evaluate your objectives.

4 months ago
A row of clocks on a wall

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Should You Say Goodbye to Inactive Subscribers?

Article from Campaign Monitor: In an ideal world, every contact on a company’s email list would be active, engaged, and a frequent buyer. Unfortunately, that’s not how it always works. Subscribers grow and evolve, and some become inactive over time.

3 months ago
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