In this article, eCommerce Tech Champion Katherine Brown explains exactly what is a ‘tech stack’ is, what makes a good ‘tech stack’ and ways to identify the functional needs of your tech stack.

Accessible ticketing is critical for promoting inclusivity and diversity in the UK’s creative and cultural sector. Under the Equality Act 2010, service providers must make reasonable adjustments so that disabled individuals have equitable access to services. In this resource, Tech Champion Adam takes you through how to enhance your ticketing inclusivity and ensure equal access for all.

With social media platforms being so changeable, it's worth regularly reviewing your approach to ensure you're in the right place to reach your target audience. This article will guide you through what X is, what’s changed recently, and 6 key questions to ask yourself if you're thinking of leaving it or any other platform.

Society should be designed to meet the needs of everyone living in it. The social model of disability holds how people are disabled by barriers in society, not by their medical condition or disability. This resource will explain how you can use the social model of disability to improve digital accessibility.

Visual assets like videos and images can help demonstrate how your venue or facilities have been designed to be inclusive and accessible, empowering all visitors to feel confident that the environment is suitable for them and when they visit. This resource explains how videos and images are a great way to communicate your access offer, making sure every visitor feels confident in enjoying the space without the worry of how they'll navigate it. Making digital solutions to enhance your accessibility is easier than you may think.

When email marketing was first introduced it was seen as the sustainable alternative to direct mail and producing print. Whilst it's true that individual emails use relatively small amounts of energy to send; processing, sending, receiving and storing the content of emails builds up. Read this resource to discover steps you can take to make your email marketing more sustainable.

Tech Champion Ollie connected with George Spender, producer of the hugely successful YouTube channel @MarySpender which has amassed 746k subscribers and 94 million views to date. They bonded over their similar journeys working in the arts; both having previously worked as creatives and now digital marketers. Join Ollie as he finds out more about George's process and what he has learned along the way.

This article will explain how to make your Meta (Facebook and Instagram) ads more effective by using a marketing funnel and key tools like Meta Pixels and Audiences. You’ll learn how to move users from the awareness stage all the way to taking action on your website.

This article has been written for organisations and individuals who don’t have a dedicated marketing or communications team (or budget). It’s aimed at people responsible for looking after their website but do not usually have the time needed. They probably have a range of other duties, and their website can get overlooked. Sound familiar? Then read on...

Threads is a Meta social media app, introduced in 2023 as an alternative to Twitter (now known as X). Many of the creative and cultural organisations and individuals we support have been holding out on signing up for an account to see if the platform will last the distance. As Threads celebrated its first birthday in July 2024, we thought it was time to look at some of the app’s key features and whether you could be using Threads to grow your audience.

Creating accessible PDFs can be difficult because there are many factors to consider, and only a few software options can do the job. This article will help you get to grips with PDF accessibility, including the steps to take and the tools and resources you’ll need to create and evaluate accessible PDF documents.

In this article, you will learn how to effectively target your ideal audience through Search Engine Optimisation by understanding audience segmentation and search intent.

In this article, we will look at the most common issues organisations face when trying to access a Google Ad Grants account. It will help you troubleshoot issues including understanding if your organisation already has an account and how to regain access to it, problems registering for a new account, being charged unnecessarily or reactivating a suspended account.

Audience research is the process of gathering information about the people who visit you or see your work, use your services, or engage with your organisation.

The goal of digital accessibility is to create digital products and services that are inclusive and provide equal access to information and functionality to all users, regardless of their abilities. This article aims to introduce you to the principles of digital accessibility, and shed some light on some of the things you need to know when creating accessible digital content.

An effective digital strategy can be vital to your organisation’s success. Read on to understand the key considerations when developing yours.

What can you learn from the data your organisation holds? Read on to understand how to get started on analysing your data and using it to effect positive change.

Email marketing is a powerful tool when it comes to building relationships with your audience. Read on to find out more about what it can do for your organisation.

Your website is one of your most important assets. Read on to find out how it can make a big impact on your organisation.

Storytelling is the key to amazing content. Read on to understand how to incorporate great content into all facets of your digital marketing.

Understanding your audience data can be your ticket to success. Read on to find out how to make the most of what your customers tell you.

Five recommendations to help improve your digital marketing performance.

Social media is a unique and powerful way to help your organisation thrive and engage with your audience. Read on to find out more.

Whether you're creating a brand-new site or reviewing your existing web presence completely, here are some recommendations for making your website as effective as possible.

Thinking about setting up an online shop? Read on to understand the basics of eCommerce and how it could benefit your organisation.

If you’re looking for ways to improve your email marketing strategy, this checklist will help you establish where you are now and where you could go next.

There are so many advantages to creating content that is digitally accessible. Not only is it inclusive, it can help your content convert better as well as appear in relevant searches. For creative and cultural organisations, it's also a wonderful way to make sure you can reach your audiences. To help you get started we've created a simple diagnostic checklist for digital accessibility with links to further resources.

Digital marketing increasingly affects all departments of your organisation. Read on to learn more about the different approaches available.

Are you reviewing your social media performance? Social media analytics can inform your content strategies and help you to create great, engaging content.

Search Engine Optimisation can be a valuable tool for boosting your organisation’s online presence. Read on to find out why.

Your organisation’s Customer Relationship Management (CRM) system is a powerful tool, but when your data becomes muddied with duplicates or incomplete information, it throws a spanner into your organisational processes. Here are 5 simple ways to clean up your organisation’s CRM.

There are so many different things that can affect the way we use and interact with digital content, it can be hard to know where to start. That’s why we have put together these simple tips for things you can do right away to help you improve the digital accessibility of your content.

This article is a best practice guide for creative and cultural organisations who want to manage and optimise their Google Business Profile.

We often hear the same misconceptions and this article aims to unpick the myths you're likely to encounter whilst working on a digital project or more broadly in the sector.

Tree testing is a quick and easy way to test the effectiveness of your website navigation. It’s a technique that can also test a new website structure you may be planning. A tree test can confirm how easy (or difficult!) it is to find important information on your website. This article by Andy explains it all.

This article provides an overview of what Search Engine Optimisation (SEO) is, how it works, and how it can benefit your organisation.

In terms of presentations, videos, training sessions, and public speaking, an easy way to increase accessibility and inclusivity is to 'self-describe'. Discover what self-describing is, why it is important, and how to do it effectively in this article.

This article takes a deeper dive into the different methods for fieldwork and data collection to support these studies, and which ones are useful for different research objectives.

There are many different types of audience research projects. In this article we’re going to take a look at a few types of research projects that creative and cultural organisations and individuals might carry out, and the research objectives that underpin them.

This article outlines the 11 most useful eCommerce metrics to help you understand your online shop and its performance.

Audience surveys are a valuable tool for organisations that want to learn more about their target audience. These top tips should help you focus on what matters and get results.

How to choose the right keywords to improve your online visibility and website ranking.

This article is aimed at anyone who wants to improve the effectiveness of their website and improve the experience of their website visitors.

Explore our top tips for embracing Data Analytics & Insight in your organisation.

Could your website be working harder for you? Our checklist will help you assess and improve your activities

It's never been more important to ensure you are using technology that can immediately add value and grow with your organisation over the years. Understanding which companies to approach and how to articulate your requirements to them is a key step in making the right decision.

Five tips for implementing a new Customer Relationship Management system to improve results all round.

Customer Relationship Management is all about keeping the customer satisfied: our checklist will help you put them at the heart of your services.

Do you have a good understanding of how your social media is performing? Our diagnostic will help you assess and improve your activities.

Here are five things to bear in mind when making your next video.

Whether you already send emails regularly or you’re planning your very first campaign, these top tips will help you to plan your mail-outs and learn from them.

Are you missing out on sales? Our diagnostic will help you assess and improve your current strategy.

Emma Roberts shares her top tips for embracing eCommerce and using a streamlined customer journey to generate more sales.

Do you have a good understanding of which parts of your digital strategy are working? Our diagnostic will help you assess and improve your activities.

Looking for ways to make your content work harder for you? Our checklist will help you create more engaging material for your target audience.

These top tips will help you improve and develop your approach to digital strategy and planning.

Explore our step-by-step guide to auditing your Google Ads account and use it to optimise and enhance one of your essential tools.

Do you have a good understanding of your organisation's data analytics tools? Our checklist will help you assess and improve your audience insight.

Social media tracking pixels are a powerful tool for marketers working in the arts and culture sector. But how do they work? How can they support and improve your paid advertising? And are there any drawbacks you need to be aware of? This article will answer these questions and give you a better understanding of a social media 'pixel'.

When your email marketing campaign doesn’t perform as well as you need it to there are some simple questions to ask. This article gives you the 5 W’s to investigate why your campaign is not performing as expected: Who, What, When Where, and Why?

In this article we explain the data in each reporting section of Google Analytics 4 and how those sections can be used to understand how your website is performing and what your users are doing.

Personas are fictional representations of people within your audience or customer base. In this article, we explore how personas work where resources in terms of time and budgets are limited. If you don’t have time or money for a major project, this article will show you what a lo-fi, low-cost version of personas look like and how can creating personas add value.

This article shows that by developing a ‘Pull’ eCommerce strategy, an organisation can put itself in a strong position to grow revenues and attract more customers.

WordPress is the world’s most popular website platform, and is widely used by creative and cultural organisations. This article gives you 10 top tips to speed up your website.

Do you often find yourself juggling 10 different tasks at once? Do you find you are not doing things as well as you know you could? This article will help you to streamline your marketing and redirect focus towards feasible and sustainable goals.

Contact data is business critical and one of your organisation's most valuable assets. Find out how to set up and grow, and collect a contact database starting with these 5 essentials. 

This article on sustainable websites provides a checklist of 10 things you or your organisation can do to reduce a digital carbon footprint.

If you work in marketing for the creative and cultural sector and you are stretched for time and resources, then a social media content calendar can be your best friend. This handy resource can form a part of your social media strategy and help you prepare and plan for the year ahead. Here is an easy guide to setting up your own social media content calendar and what you may like to include in it.

Keywords are an essential element of your video’s description or caption on any social media platform. Including relevant keywords can increase your views and engagement. In this article, we’ll explore how to choose keywords that will get your videos noticed by as wide an audience as possible.

In this article, we explain what the customer journey is and how it can be used to structure an audit of your eCommerce website.  Follow this approach, and you should be able to identify opportunities to improve your customer journey and grow online revenue.

In this article, we explain the steps to set up and configure the digital analytics platform Google Analytics 4 with Spektrix to enhance your reporting with eCommerce data.

Our Digital Content Tech Champion Dean, shares simple but crucial ways to create successful videos that are filmed quickly, efficiently, and edited, and uploaded in no time.  

Excel is arguably the most powerful software at sorting data into meaningful categories and the go-to tool for most marketers and data analysts, particularly when it comes to reporting. This article will introduce you to ten functions, formulas and shortcuts to try next time you are manipulating your metrics.  

In this tea break chat, we asked some of our Tech Champions about their early experiences working in digital, by the end, you might realise that you are not alone when it comes to learning the digital ropes.  

Want to improve your email marketing? Our health check will help you asses and improve you activities.

Are you a creative or cultural organisations looking to redesign or improve your website? This article helps you source and select the best supplier to do the job.

In this article we have covered key social media metrics and recommended next steps.

Writing a landing page headline in 6 to 12 words is not as simple as it first appears but there is a straightforward process you can follow to move from a poor-performing headline, to one that performs. Read on to learn about the key steps you should consider following to optimise your landing page headlines.

In this article, we explore Google Looker Studio (formerly Google Data Studio) and how it can be used to create interactive and shareable reports to help you see how you are performing, if you're on track to reach your objectives, and identify opportunities for change.

This resource will show you how to connect to your audience this festive season by using digital content on social media to create your marketing campaign

Looking for a cost-effective way to live-stream content to your audience? This article outlines how to stream from a basic Zoom account to YouTube, allowing you to harness the functionality of Zoom alongside the benefits of YouTube.

Did you know that the festive season can be a great opportunity for creative and cultural organisations and artists to generate online revenue? During December consumer spending leaps as many people celebrate Christmas, Hanukkah and other festivals with gift-giving and plenty of socialising. Read on to discover what you can do to get ready.

The festive period is a great time to drive online sales. In this article we'll explore how creative and cultural organisations can develop a winning eCommerce strategy for the the upcoming festivities.

We've put together a handy checklist of actions especially for creative and cultural individuals and organisations to improve eCommerce conversion during the festive period.

The build-up to Christmas is a busy online shopping period. In this article, creative and cultural individuals and organisations can learn about different types of promotions, key timings in the festive period and the ingredients of a successful online promotion.

This article focuses on how creative and cultural individuals and organisations can keep customer service running smoothly during the festive period. The run-up to Christmas is a busy time for shopping online and in this article we highlight 5 best practice tips to pro-actively manage communications with your customers and minimise workload for your customer service team.

This article aims to provide compelling reasons why creative and cultural organisations and individuals should continue to put emphasis on their digital strategy so that they can adapt to change and drive better results.

In this article we explain what UTM Parameters are and why they're useful for creative and cultural organisations and individuals to consider using.

Cyber security is a critical, yet often overlooked, aspect of your strategy. Understanding what you and your organisation can do to protect your online and off-line systems and networks will help protect your data from theft and damage. In this article we'll explore how you can protect yourself and your organisation.

Google Analytics 4 is the brand new web analytics platform from Google. This article explains what it is, the key differences to the old Google Analytics version, and how arts and culture organisations could utilise it.

In this introduction we explore NFTs and explain how they might be relevant to arts and cultural organisations.

This resource provides information and advice on implementing a timed entry booking system into your organisation, from choosing the right technology platform to introducing ticketing to your website.

G-Cloud can be a useful tool in your hunt and planning for procurement for your next ticketing or CRM system. Read on to find out how.

The role of prioritisation tools has become increasingly vital for creative and cultural organisations. This article explores the Value vs Effort, The Kano Model, and MoSCoW methods and how these tools can support more efficient and effective marketing plans.

In this interview with Joe Strickland we take a look at the innovative work being done by DaDa with digital accessibility and 3D holographic technology.

We are always excited to share different ways that organisations create accessible content. We spoke to film director Sima Gonsai, who has been working with SENSE Arts and their disabled artists. We explored the work they have been doing and their innovative use of SubPac technologies to create accessible and inclusive dance film experiences.

Tech Champion Jack Roscoe has caught up with National Museums Liverpool's Insights and Analysis Manager Wesley Thistlethwaite. Wesley is sharing a small piece of his story, and three big ideas about understanding audiences that link back to Digital Culture Network and National Museums Liverpool's journey together.

A guide for creative and cultural organisations using a CRM to manage their audience.

In this article, we will look at how creative and cultural organisations and individuals can grow traffic to their online shop, to drive online sales.

An effective way for creative or cultural organisations to expand their reach and engagement on platforms like YouTube, Instagram, or LinkedIn, is through developing well-defined audience personas. This handy step-by-step guide walks you through the entire process, from start to finish.

Google Ads is a staple platform used in online marketing all over the world. Most marketers turn to it first and rely on it to give them the boost they need. Nowadays, Google can be considered as the dominating brand on the internet, so it makes sense to start there. This guide will explain all you need to know about Google Ads.

This resource concentrates on tips and ideas to help organisations improve the visibility of their websites on Google Search Results Page (SERP). The resource is particularly suited to organisations and individuals within the creative and cultural sector.

If you work for a creative or cultural organisation and are active on social media, having a solid social media policy in place can help to protect your organisation and employees, while also reducing the likelihood of a crisis unfolding in the first place. This document is designed to protect your business and employees when using social media.

If you are using social media to promote a creative or cultural organisation, then it’s a very good idea to have a crisis comms plan in place before you need one. This short guide to crisis planning for social media helps you to have the right policies in place, to be prepared if a crisis arises, and to learn from any experience.

When creating work for the public, you’ve got a responsibility to make sure everyone can use it the way you intended them to. This article will detail step-by-step how to create an accessibility statement for your website.

This guide details the steps you can take to design your website.

Writing a brief for a web design project can be a daunting task. This article helps you break down your project and navigate this process.

A template that you can use as the basis to create your own website brief for web design agencies.

In this article, you’ll learn about what email engagement is and some ideas for tracking engagement over time. This will help you build a picture of what resonates with your audience so you can build up a healthy relationship with your email subscribers.

In this article we review 7 leading eCommerce platforms which are helping arts and cultural organisations pivot to online. We examine the usability, features, level of support, reporting and pricing structures for each platform. You'll also find examples of arts and cultural organisations using these platforms for reference.

Previous SEO Tech Champion, Hansel, for an overview of exactly what we mean by Search Engine Optimisation. Be inspired to develop new strategies for improving the quality of your website traffic.

Introduction to how organisations can utilise Teemill, an online platform that allows users to build an online shop and sell their designs. Read on to find out what our Tech Champion, Emma Roberts, learned when speaking with Teemill's Head of Business Development, Tobias Penner.

Are you looking to get more results from your email marketing? Creating and completing these templates will help you determine your objectives, write effective calls to action and deliver content that your audience will love.

Emma Roberts, Tech Champion for eCommerce and merchandising, talks through 10 common eCommerce mistakes to avoid when selling online - and ways to fix them.

Are you about to start using a new email service provider? Or is your mailing list in a bit of a mess? Read on for some top tips for structuring and segmenting your mailing list.

Working from home and need to create videos using the equipment you already have? This video explains how you can make professional looking content using only a mobile phone.

Looking for ways to earn revenue from your live streams? In this video, we take a quick look at Crowdcast, a solution that has enabled many artists and musicians to continue earning money whilst in lockdown.

This resource provides information and advice on making video content using a smartphone. As well as considerations for generating content, it contains advice on hardware, software and distribution.

SSL Security certificates play an important role in protecting your website. So, what are they and how do you get the right one for your website? This article will tell you all you need to know.

Learn how to make different forms of digital content accessible to all audience members and what steps you can take to make the experience for your audience as good as it can be, to ensure their needs are accounted for on different platforms.

This article will help you to understand the accuracy of survey data, setting survey targets, and how to make your data more representative.

AD is commentary that describes body language, expressions and movements, making the programme clear through sound.

The World Wide Web Consortium (W3C) develops standards and guidelines to help everyone build a web based on the principles of accessibility, internationalization, privacy and security.