Article

Introduction to Audience Research

Audience research is the process of gathering information about the people who visit you or see your work, use your services, or engage with your organisation.

  ·  10 months ago
Introduction to Digital Accessibility

The goal of digital accessibility is to create digital products and services that are inclusive and provide equal access to information and functionality to all users, regardless of their abilities. This article aims to introduce you to the principles of digital accessibility, and shed some light on some of the things you need to know when creating accessible digital content.

  ·  1 year ago
Introduction to Digital Strategy

An effective digital strategy can be vital to your organisation’s success. Read on to understand the key considerations when developing yours.

  ·  4 years ago
Introduction to Email Marketing

Email marketing is a powerful tool when it comes to building relationships with your audience. Read on to find out more about what it can do for your organisation.

  ·  3 years ago
Introduction to Digital Content

Storytelling is the key to amazing content. Read on to understand how to incorporate great content into all facets of your digital marketing.

  ·  4 years ago
Introduction to Box Office, Ticketing and CRM

Understanding your audience data can be your ticket to success. Read on to find out how to make the most of what your customers tell you.

  ·  3 years ago
Introduction to Social Media

Social media is a unique and powerful way to help your organisation thrive and engage with your audience. Read on to find out more.

  ·  3 years ago
Top Tips for Websites

Whether you're creating a brand-new site or reviewing your existing web presence completely, here are some recommendations for making your website as effective as possible.

  ·  3 years ago
Introduction to eCommerce

Thinking about setting up an online shop? Read on to understand the basics of eCommerce and how it could benefit your organisation.

  ·  3 years ago
Email Marketing: A Diagnostic Checklist

If you’re looking for ways to improve your email marketing strategy, this checklist will help you establish where you are now and where you could go next.

  ·  3 years ago
Digital Accessibility: A Diagnostic Checklist

There are so many advantages to creating content that is digitally accessible. Not only is it inclusive, it can help your content convert better as well as appear in relevant searches. For creative and cultural organisations, it's also a wonderful way to make sure you can reach your audiences. To help you get started we've created a simple diagnostic checklist for digital accessibility with links to further resources.

  ·  8 months ago
Introduction to Digital Marketing

Digital marketing increasingly affects all departments of your organisation. Read on to learn more about the different approaches available.

  ·  4 years ago
An Introduction to Social Media Analytics

Are you reviewing your social media performance? Social media analytics can inform your content strategies and help you to create great, engaging content.

  ·  3 years ago
Introduction to Search Engine Optimisation

Search Engine Optimisation can be a valuable tool for boosting your organisation’s online presence. Read on to find out why.

  ·  3 years ago
5 Tips for Cleaning your CRM

Your organisation’s Customer Relationship Management (CRM) system is a powerful tool, but when your data becomes muddied with duplicates or incomplete information, it throws a spanner into your organisational processes. Here are 5 simple ways to clean up your organisation’s CRM.

  ·  9 months ago
7 Secrets to Successful Google Ad Grants Campaigns

One of the most common topics the Digital Culture Network is asked about is how to manage and make the most of the Google Ad Grants programme, so we've put together our top 7 tips to set you up for success. They cover the most important considerations for getting as much out of your campaigns as possible.

  ·  2 years ago
Myth Busters

We often hear the same misconceptions and this article aims to unpick the myths you're likely to encounter whilst working on a digital project or more broadly in the sector.

  ·  9 months ago
Testing and improving your website navigation

Tree testing is a quick and easy way to test the effectiveness of your website navigation. It’s a technique that can also test a new website structure you may be planning. A tree test can confirm how easy (or difficult!) it is to find important information on your website. This article by Andy explains it all.

  ·  5 months ago
What is Self-Describing and why is it Important?

In terms of presentations, videos, training sessions, and public speaking, an easy way to increase accessibility and inclusivity is to 'self-describe'. Discover what self-describing is, why it is important, and how to do it effectively in this article.

  ·  9 months ago
Research Projects for Creative and Cultural Audiences

There are many different types of audience research projects. In this article we’re going to take a look at a few types of research projects that creative and cultural organisations and individuals might carry out, and the research objectives that underpin them.

  ·  9 months ago
Discovering the right ticketing & CRM tech for you

It's never been more important to ensure you are using technology that can immediately add value and grow with your organisation over the years. Understanding which companies to approach and how to articulate your requirements to them is a key step in making the right decision.

  ·  4 years ago
Top Tips for CRM

Five tips for implementing a new Customer Relationship Management system to improve results all round.

  ·  3 years ago
CRM: A Diagnostic Checklist

Customer Relationship Management is all about keeping the customer satisfied: our checklist will help you put them at the heart of your services.

  ·  3 years ago
Social Media: A Diagnostic Checklist

Do you have a good understanding of how your social media is performing? Our diagnostic will help you assess and improve your activities.

  ·  3 years ago
Top Tips for Email Marketing

Whether you already send emails regularly or you’re planning your very first campaign, these top tips will help you to plan your mail-outs and learn from them.

  ·  3 years ago
eCommerce: A Diagnostic Checklist

Are you missing out on sales? Our diagnostic will help you assess and improve your current strategy.

  ·  3 years ago
Digital Strategy: A Diagnostic Checklist

Do you have a good understanding of which parts of your digital strategy are working? Our diagnostic will help you assess and improve your activities.

  ·  4 years ago
Top Tips for Digital Strategy

These top tips will help you improve and develop your approach to digital strategy and planning.

  ·  4 years ago
Google Ads: A Diagnostic Checklist

Explore our step-by-step guide to auditing your Google Ads account and use it to optimise and enhance one of your essential tools.

  ·  4 years ago
Canva and Capcut: Getting started with free content creation tools

In this comprehensive guide, we dive into the dynamic duo that will take your videos to the next level. Canva, the popular design platform, and Capcut, the powerful video editing app, join forces to unlock your creativity and revolutionise your visual content.

  ·  1 year ago
What’s a social media ‘pixel’ and what do they do?

Social media tracking pixels are a powerful tool for marketers working in the arts and culture sector. But how do they work? How can they support and improve your paid advertising? And are there any drawbacks you need to be aware of? This article will answer these questions and give you a better understanding of a social media 'pixel'.

  ·  1 year ago
Emergency email marketing repair kit

When your email marketing campaign doesn’t perform as well as you need it to there are some simple questions to ask. This article gives you the 5 W’s to investigate why your campaign is not performing as expected: Who, What, When Where, and Why?

  ·  1 year ago
Reporting in Google Analytics 4

In this article we explain the data in each reporting section of Google Analytics 4 and how those sections can be used to understand how your website is performing and what your users are doing.

  ·  1 year ago
Segmentation Audience Personas

Personas are fictional representations of people within your audience or customer base. In this article, we explore how personas work where resources in terms of time and budgets are limited. If you don’t have time or money for a major project, this article will show you what a lo-fi, low-cost version of personas look like and how can creating personas add value.

  ·  1 year ago
Limited resources? Do less and achieve more.

Do you often find yourself juggling 10 different tasks at once? Do you find you are not doing things as well as you know you could? This article will help you to streamline your marketing and redirect focus towards feasible and sustainable goals.

  ·  1 year ago
How to create a social media content calendar

If you work in marketing for the creative and cultural sector and you are stretched for time and resources, then a social media content calendar can be your best friend. This handy resource can form a part of your social media strategy and help you prepare and plan for the year ahead. Here is an easy guide to setting up your own social media content calendar and what you may like to include in it.

  ·  1 year ago
How to choose keywords that will get your video content noticed

Keywords are an essential element of your video’s description or caption on any social media platform. Including relevant keywords can increase your views and engagement. In this article, we’ll explore how to choose keywords that will get your videos noticed by as wide an audience as possible.

  ·  1 year ago
Coffee Break: Google Update: Big Changes to Google Analytics!

Google is making some big changes to Google Analytics, which will affect how you track your website traffic. In this coffee break, our analytics Tech Champion James, explains the changes and how you can prepare for them. We also have a video tutorial that will walk you through the new features of Google Analytics 4!

  ·  1 year ago
Coffee Break with Andy our Website Tech Champion

In this video, you'll learn all about Andy - our Tech Champion for websites. With a broad career in tech, Andy can support creative and cultural organisations and individuals across a variety of website projects.

  ·  1 year ago
Prepping content on the fly

Our Digital Content Tech Champion Dean, shares simple but crucial ways to create successful videos that are filmed quickly, efficiently, and edited, and uploaded in no time.  

  ·  1 year ago
Ten Excel tricks to speed up your reporting

Excel is arguably the most powerful software at sorting data into meaningful categories and the go-to tool for most marketers and data analysts, particularly when it comes to reporting. This article will introduce you to ten functions, formulas and shortcuts to try next time you are manipulating your metrics.  

  ·  1 year ago
Jargon Busters

In this tea break chat, we asked some of our Tech Champions about their early experiences working in digital, by the end, you might realise that you are not alone when it comes to learning the digital ropes.  

  ·  2 years ago
How to write a landing page headline that converts

Writing a landing page headline in 6 to 12 words is not as simple as it first appears but there is a straightforward process you can follow to move from a poor-performing headline, to one that performs. Read on to learn about the key steps you should consider following to optimise your landing page headlines.

  ·  2 years ago
Getting started with Google Looker Studio

In this article, we explore Google Looker Studio (formerly Google Data Studio) and how it can be used to create interactive and shareable reports to help you see how you are performing, if you're on track to reach your objectives, and identify opportunities for change.

  ·  2 years ago
Why it pays to get ready for the festive season

Did you know that the festive season can be a great opportunity for creative and cultural organisations and artists to generate online revenue? During December consumer spending leaps as many people celebrate Christmas, Hanukkah and other festivals with gift-giving and plenty of socialising. Read on to discover what you can do to get ready.

  ·  2 years ago
Where’s my order? 5 customer service quick wins for the festive period

This article focuses on how creative and cultural individuals and organisations can keep customer service running smoothly during the festive period. The run-up to Christmas is a busy time for shopping online and in this article we highlight 5 best practice tips to pro-actively manage communications with your customers and minimise workload for your customer service team.

  ·  2 years ago
Cyber Security 101

Cyber security is a critical, yet often overlooked, aspect of your strategy. Understanding what you and your organisation can do to protect your online and off-line systems and networks will help protect your data from theft and damage. In this article we'll explore how you can protect yourself and your organisation.

  ·  2 years ago
Introduction to Google Analytics 4

Google Analytics 4 is the brand new web analytics platform from Google. This article explains what it is, the key differences to the old Google Analytics version, and how arts and culture organisations could utilise it.

  ·  2 years ago
An introduction to NFTs

In this introduction we explore NFTs and explain how they might be relevant to arts and cultural organisations.

  ·  3 years ago
Introduction to ticketing for museums and galleries

This resource provides information and advice on implementing a timed entry booking system into your organisation, from choosing the right technology platform to introducing ticketing to your website.

  ·  4 years ago
3 Prioritisation Techniques for Arts Marketeers

The role of prioritisation tools has become increasingly vital for creative and cultural organisations. This article explores the Value vs Effort, The Kano Model, and MoSCoW methods and how these tools can support more efficient and effective marketing plans.

  ·  1 year ago
How SENSE Arts Made Dance Film Accessible Using SubPac Technology

We are always excited to share different ways that organisations create accessible content. We spoke to film director Sima Gonsai, who has been working with SENSE Arts and their disabled artists. We explored the work they have been doing and their innovative use of SubPac technologies to create accessible and inclusive dance film experiences.

  ·  1 month ago
Understanding Audiences with National Museums Liverpool

Tech Champion Jack Roscoe has caught up with National Museums Liverpool's Insights and Analysis Manager Wesley Thistlethwaite. Wesley is sharing a small piece of his story, and three big ideas about understanding audiences that link back to Digital Culture Network and National Museums Liverpool's journey together.

  ·  1 month ago
Getting Started with Google Ads

Google Ads is a staple platform used in online marketing all over the world. Most marketers turn to it first and rely on it to give them the boost they need. Nowadays, Google can be considered as the dominating brand on the internet, so it makes sense to start there. This guide will explain all you need to know about Google Ads.

  ·  3 weeks ago
What Goes into a Social Media Policy for Creative and Cultural Organisations?

If you work for a creative or cultural organisation and are active on social media, having a solid social media policy in place can help to protect your organisation and employees, while also reducing the likelihood of a crisis unfolding in the first place. This document is designed to protect your business and employees when using social media.

  ·  4 months ago
Why you need a crisis comms plan for your social media

If you are using social media to promote a creative or cultural organisation, then it’s a very good idea to have a crisis comms plan in place before you need one. This short guide to crisis planning for social media helps you to have the right policies in place, to be prepared if a crisis arises, and to learn from any experience.

  ·  4 months ago
Guide to tracking email campaign engagement

In this article, you’ll learn about what email engagement is and some ideas for tracking engagement over time. This will help you build a picture of what resonates with your audience so you can build up a healthy relationship with your email subscribers.

  ·  2 years ago
Top 7 eCommerce platforms for 2023

In this article we review 7 leading eCommerce platforms which are helping arts and cultural organisations pivot to online. We examine the usability, features, level of support, reporting and pricing structures for each platform. You'll also find examples of arts and cultural organisations using these platforms for reference.

  ·  3 years ago
What is Search Engine Optimisation (SEO)?

Previous SEO Tech Champion, Hansel, for an overview of exactly what we mean by Search Engine Optimisation. Be inspired to develop new strategies for improving the quality of your website traffic.

  ·  3 years ago
Tech platform feature: Teemill print on demand store

Introduction to how organisations can utilise Teemill, an online platform that allows users to build an online shop and sell their designs. Read on to find out what our Tech Champion, Emma Roberts, learned when speaking with Teemill's Head of Business Development, Tobias Penner.

  ·  3 years ago
Creating email templates – downloadable guides

Are you looking to get more results from your email marketing? Creating and completing these templates will help you determine your objectives, write effective calls to action and deliver content that your audience will love.

  ·  3 years ago
Get the most out of mobile filming

Working from home and need to create videos using the equipment you already have? This video explains how you can make professional looking content using only a mobile phone.

  ·  4 years ago
Live stream revenue generation

Looking for ways to earn revenue from your live streams? In this video, we take a quick look at Crowdcast, a solution that has enabled many artists and musicians to continue earning money whilst in lockdown.

  ·  4 years ago
Producing video content

This resource provides information and advice on making video content using a smartphone. As well as considerations for generating content, it contains advice on hardware, software and distribution.

  ·  4 years ago
How to make your online content accessible

Learn how to make different forms of digital content accessible to all audience members and what steps you can take to make the experience for your audience as good as it can be, to ensure their needs are accounted for on different platforms.

  ·  4 years ago
Insights on audio description

AD is commentary that describes body language, expressions and movements, making the programme clear through sound.

  ·  10 months ago
15 free social media tools

There are plenty of free social media management tools and apps to help you stay organised - here are 15 of the best ones.

  ·  10 months ago
Charities and social media policies

Guidance from The Charity Commission on creating a social media policy - including a social media policy checklist. Understanding your charity's legal duties in using social media.

  ·  7 months ago
How does the LinkedIn algorithm work?

Want to engage your LinkedIn audience? Find out how the LinkedIn algorithm works in 2023 and master it in 11 easy steps!

  ·  10 months ago
WAVE accessibility browser extensions

The WAVE Chrome, Firefox, and Edge extensions allows you to evaluate web content for accessibility issues directly within your browser.

  ·  10 months ago
AbilityNet – accessibility advice and resource hub

They are passionate digital accessibility and usability experts, there to ensure your websites, apps and other digital services are accessible, usable and comply with current legislation.

  ·  11 months ago
Google Chrome Lighthouse extension tool

Lighthouse is an open-source, automated tool for improving the performance, quality, and correctness of your web apps.

  ·  11 months ago
WebAIM accessibility Perspectives videos

Web accessibility is essential for people with disabilities and useful for all. Learn about the impact of accessibility and the benefits for everyone in a variety of situations.

  ·  11 months ago
WC3 Web Content Guidelines

The World Wide Web Consortium (W3C) develops standards and guidelines to help everyone build a web based on the principles of accessibility, internationalization, privacy and security.

  ·  12 months ago
Great example of a venue access video

The modernist De La Warr Pavilion was built on the principles of equality and opportunity for all. Eight decades later, they strive to uphold these principles and try to ensure that their building and programme is accessible to as many people as possible. Take a look at their video, which is a fantastic example of a venue access video.

  ·  12 months ago
How to use a keyboard to surf the web

Browsing a website (which means opening it, reading its content and interacting with the available controls) using a keyboard only is delightfully easy. Browsers offer all this functionality with only a few keys on the keyboard, and you probably use most of those keys already on a daily basis!

  ·  1 year ago
Digital accessibility reading list

Accessibility is a big part of all the products and services. Considering accessibility at every stage will avoid the frustration caused when something is poorly designed or implemented. Here’s a round-up of some of the most important and useful accessibility blog posts.

  ·  1 year ago
Illuminate – Audience Data Platform

Illuminate is a new Audience Data Platform for arts and cultural organisations; commissioned by Arts Council England, built and developed by PwC.

  ·  1 year ago
10 TikTok Tips for Creating Content

This article presents the top TikTok tips for creating engaging content — straight from TikTok HQ.

  ·  1 year ago
How does the Instagram algorithm work?

How does the Instagram algorithm actually work? This article breaks down how the Instagram algorithm works for feed posts, stories, the Explore page, and Instagram Reels.

  ·  1 year ago
Google Ad Grants for theatres

This article covers what the Ad Grants scheme is, who it’s for, how to apply, and how your theatre can make the most out of your free ad spend.

  ·  1 year ago
10 tips for Instagram SEO in 2023

Learn the basics of Instagram SEO to optimise your profile and content, and help your target audience find you in search results.

  ·  1 year ago
How to get more views on TikTok

TikTok can be a powerful tool for increasing brand reach and awareness. This article breaks down how to get more views on TikTok — from optimizing your content for the For You Page to using trending sounds.

  ·  1 year ago
Online safeguarding resources and training

Safeguarding and child protection continue to be as important as ever, but with many organisations moving their programmes online in response to the coronavirus pandemic, online safety and protection has come to the fore.

  ·  3 years ago
Podcasting and how to get started

This resource provides information and advice on making podcasts. As well as considerations for generating content, it contains guidance on hardware, software, and distribution methods.

  ·  4 years ago
Engaging audiences with social media

Whilst your audiences, participants or stakeholders may not be able to engage with you physically at the moment, you can still reach people through social media.

  ·  4 years ago
Culture24: Digital leadership series

The final seminar in the digital leadership series, focusing on heritage, digital and the climate crisis.

  ·  2 years ago