Beginner Read Reaching your audience: Making your Meta Ads more effective
This article will explain how to make your Meta (Facebook and Instagram) ads more effective by using a marketing funnel and key tools like Meta Pixels and Audiences. You’ll learn how to move users from the awareness stage all the way to taking action on your website.
Beginner Read Should you be using Threads to grow your social media audience?
Threads is a Meta social media app, introduced in 2023 as an alternative to Twitter (now known as X). Many of the creative and cultural organisations and individuals we support have been holding out on signing up for an account to see if the platform will last the distance. As Threads celebrated its first birthday in July 2024, we thought it was time to look at some of the app’s key features and whether you could be using Threads to grow your audience.
Beginner Read How to grow the audience for your online shop
In this article, we will look at how creative and cultural organisations and individuals can grow traffic to their online shop, to drive online sales.
Beginner Read Webinar recording – Choosing a paid advertising platform: a Google, Meta & TikTok ads overview
A webinar for cultural and creative organisations and individuals to understand the main differences between three paid advertising platforms: Google Ads, Facebook Ads and TikTok Ads. Learn which platform is best for the growth of your organisation.
Beginner Read Digital Journeys Case Study: Samia Malik
This is the third case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.
Beginner Read What’s a social media ‘pixel’ and what do they do?
Social media tracking pixels are a powerful tool for marketers working in the arts and culture sector. But how do they work? How can they support and improve your paid advertising? And are there any drawbacks you need to be aware of? This article will answer these questions and give you a better understanding of a social media 'pixel'.
Beginner Read How to write a landing page headline that converts
Writing a landing page headline in 6 to 12 words is not as simple as it first appears but there is a straightforward process you can follow to move from a poor-performing headline, to one that performs. Read on to learn about the key steps you should consider following to optimise your landing page headlines.
Beginner Read Webinar recording – Facebook Ads Manager for beginners
A webinar for arts and culture organisations to learn the fundamentals behind advertising on Facebook.
