Beginner Read Social Media
Introduction to Social Media
Social media is a unique and powerful way to help your organisation thrive and engage with your audience. Read on to find out more.
Paid Social Media Birmingham
Katy Farrell
Katy specialises in Paid Social Media. She can support you with setting up your advertising accounts, running campaigns and understanding paid social marketing funnels to help you to achieve your goals. She can also assist with organic social media, including strategy and content planning, growing your audience and engagement, and technical assistance. Based in the Birmingham office, Katy offers Social Media support to creative and cultural organisations across England.
How I can help you
- Get help with setting up everything you need to run your paid social media campaigns, including your advertising account, pixel, audiences and ads.
- Get advice on your advert creative to ensure that your content is impactful.
- Learn how to set up tests and reports to understand what is working for you, and how to improve your campaigns and maximise your budget.
- Learn how to apply a marketing funnel to your advertising campaigns, how to retarget users, and what to look for in your website’s privacy policy.
- Understand how you’re using your organic social media and how to create a strategy and content plan.
- Discover the right social media platform for your audience and how to increase engagement.
Where I’ve come from
I’ve worked in marketing for 8 years in both the public and private sectors, specialising in digital marketing as part of in-house teams, agencies and as a freelancer.
My education is in theatre, which led me to a career in arts marketing at Warwick Arts Centre where I was responsible for all the digital campaigns across organic and paid social media, Google Ads, web, email and more. I moved onto Coventry University’s Campaigns team, where I created all the domestic undergraduate paid campaigns including the high-profile, complex Clearing campaigns. As a freelancer, I also worked with theatre companies on promoting their work through both organic and paid channels.
In my previous role, I was Marketing Manager at a creative agency, managing online and offline marketing activity for a wide range of clients in diverse sectors. I set up and grew several organic social media accounts, created strategies, implemented paid social campaigns with objectives and KPIs, created new reporting processes, delivered training and supported organisations with auditing and reorganising their Meta Business Manager accounts.
