Beginner Read Digital Strategy
An effective digital strategy can be vital to your organisation’s success. Read on to understand the key considerations when developing yours.
An effective digital strategy can be vital to your organisation’s success. Read on to understand the key considerations when developing yours.
What can you learn from the data your organisation holds? Read on to understand how to get started on analysing your data and using it to effect positive change.
Email marketing is a powerful tool when it comes to building relationships with your audience. Read on to find out more about what it can do for your organisation.
Your website is one of your most important assets. Read on to find out how it can make a big impact on your organisation.
Storytelling is the key to amazing content. Read on to understand how to incorporate great content into all facets of your digital marketing.
Understanding your audience data can be your ticket to success. Read on to find out how to make the most of what your customers tell you.
Five recommendations to help improve your digital marketing performance.
Whether you're creating a brand-new site or reviewing your existing web presence completely, here are some recommendations for making your website as effective as possible.
Thinking about setting up an online shop? Read on to understand the basics of eCommerce and how it could benefit your organisation.
If you’re looking for ways to improve your email marketing strategy, this checklist will help you establish where you are now and where you could go next.
Digital marketing increasingly affects all departments of your organisation. Read on to learn more about the different approaches available.
Beginner Read Search Engine Optimisation
Search Engine Optimisation can be a valuable tool for boosting your organisation’s online presence. Read on to find out why.
Explore our top tips for embracing Data Analytics & Insight in your organisation.
Could your website be working harder for you? Our checklist will help you assess and improve your activities
Five tips for implementing a new Customer Relationship Management system to improve results all round.
Here are five things to bear in mind when making your next video.
Customer Relationship Management is all about keeping the customer satisfied: our checklist will help you put them at the heart of your services.
Whether you already send emails regularly or you’re planning your very first campaign, these top tips will help you to plan your mail-outs and learn from them.
Are you missing out on sales? Our diagnostic will help you assess and improve your current strategy.
Emma Roberts shares her top tips for embracing eCommerce and using a streamlined customer journey to generate more sales.
Do you have a good understanding of which parts of your digital strategy are working? Our diagnostic will help you assess and improve your activities.
Looking for ways to make your content work harder for you? Our checklist will help you create more engaging material for your target audience.
These top tips will help you improve and develop your approach to digital strategy and planning.
Explore our step-by-step guide to auditing your Google Ads account and use it to optimise and enhance one of your essential tools.
Do you have a good understanding of your organisation's data analytics tools? Our checklist will help you assess and improve your audience insight.
Intermediate Read Video and Digital Content
Looking for a cost-effective way to live-stream content to your audience? This article outlines how to stream from a basic Zoom account to YouTube, allowing you to harness the functionality of Zoom alongside the benefits of YouTube.
This article is a best practice guide for arts and culture organisations who want to manage and optimise their Google My Business profile.
Intermediate Read Data Analytics and Insight
Did you see a spike in your February website traffic? James Akers, Tech Champion for Data Analytics and Insight, explains what caused it, why it's a problem and how you can filter it out of your reports.
Beginner Read Case Studies
The Foundling Museum believes in creative action transforming lives, to stimulate imaginations and enrich young lives. Museum Director Caro Howell explains how the museum navigated a hybrid digital/analogue approach in order to support and inspire its network of volunteers and young care-leavers after the advent of Covid-19.
The Museum of London is in a central London location and tells the story of Londoners from prehistoric times to the present day. The Museum of London Docklands gives the history of the London docks. Join Buying and Merchandising Manager Rita Rooney as she explains how the museum redeveloped their eCommerce strategy with the support of the Digital Culture Network. Case study from February 2021.
Higher Rhythm Ltd is a not-for-profit organisation based in Yorkshire, providing music and media industry services and opportunities across the Yorkshire region. Click here to find out how the Digital Culture Network's Roberta Beattie supported their CEO, Steven Mundin, in redefining the organisation's vision for its new website.
Mythstories is a museum based in Shrewsbury that holds a collection of storytelling artefacts and a library of folktales. For over 20 years the museum has organised funded projects with storytelling at their heart. Much of their work is out of doors, much is with young people – encouraging them to explore the oral heritage and become young storytellers. Read on to find out how the Digital Culture Network helped rework their website.
Little Angel Theatre is a children's theatre dedicated to fuelling the imagination through the art of puppetry. Marketing and Communications Manager, Sophie Waddy, explains how the Digital Culture Network helped them to rethink their digital strategy.
Hospital Rooms was one of the most impressive digital stories the Digital Culture Network heard in 2020: a six-week digital fundraising campaign which raised £30,000 in print sales, and resulted in a 300% increase in memberships and 3,387% increase in website traffic. Project Curator Natalie Tilbury takes us through this case study from July 2020.
Open Sky Theatre is a small theatre company with big ideas based in rural Herefordshire, combining new writing with physical and digital theatre to tell powerful, moving stories based on real world events. Read on to find out how the Digital Culture Network supported Open Sky's Digital Director, Lisle Turner, in reimagining the organisation's digital strategy. Case study from December 2020.
Impact Dance's main focus is to empower young people of diverse backgrounds through hip-hop dance training, mentoring, and national and international performances. Marketing and Communications Officer Clara Cowen talks us through how the London theatre company was supported by the Digital Culture Network to develop its website.
Launched in 2006, China Plate are an independent theatre studio that work with artists, venues and festivals to develop, make and present engaging, entertaining and accessible new work. Read on to find out how the Digital Culture Network supported China Plate with the redevelopment of their website.
In this article we review 7 leading eCommerce platforms which are helping arts and cultural organisations pivot to online. We examine the usability, features, level of support, reporting and pricing structures for each platform. You'll also find examples of arts and cultural organisations using these platforms for reference.
John Talbot at Goodtill talks us through how they work with arts organisations and how those organisations can benefit from using this provider of iPad point-of-sale software.
Introduction to how organisations can utilise Teemill, an online platform that allows users to build an online shop and sell their designs. Read on to find out what our Tech Champion, Emma Roberts, learned when speaking with Teemill's Head of Business Development, Tobias Penner.
Are you looking to get more results from your email marketing? These templates will help you determine your objectives, write effective calls to action and deliver content that your audience will love.
Emma Roberts, Tech Champion for eCommerce and merchandising, talks through 10 common eCommerce mistakes to avoid when selling online - and ways to fix them.
Are you about to start using a new email service provider? Or is your mailing list in a bit of a mess? Read on for some top tips for structuring and segmenting your mailing list.
Working from home and need to create videos using the equipment you already have? This video explains how you can make professional looking content using only a mobile phone.
Looking for ways to earn revenue from your live streams? In this video, we take a quick look at Crowdcast, a solution that has enabled many artists and musicians to continue earning money whilst in lockdown.
This resource provides information and advice on making video content using a smartphone. As well as considerations for generating content, it contains advice on hardware, software and distribution.
It's never been more important to ensure you are using technology that can immediately add value and grow with your organisation over the years. Understanding which companies to approach and how to articulate your requirements to them is a key step in making the right decision.
This step-by-step guide will take you from having no Google Ads account through to setting up your first full campaign.
SSL Security certificates play an important role in protecting your website. So, what are they and how do you get the right one for your website? This article will tell you all you need to know.
Learn how to make different forms of digital content accessible to all audience members and what steps you can take to make the experience for your audience as good as it can be, to ensure their needs are accounted for on different platforms.
Beginner Read Box Office and Ticketing
This resource provides information and advice on implementing a timed entry booking system into your organisation, from choosing the right technology platform to introducing ticketing to your website.
A webinar for arts and cultural organisations to learn simple techniques to welcome new subscribers and achieve better long-term engagement.
A webinar for arts and culture organisations to learn how to produce high quality video content with just a smart phone and some affordable accessories.
A webinar for arts and and culture organisations to learn about upcoming changes to how users are tracked online and how this will impact them
A webinar for arts and culture organisations to learn retail benchmarks for sales conversion and best practice for improving customer funnels on mobile devices. Presented in partnership with IMRG.
A webinar for arts and culture organisations to learn about how you can optimise online sales conversions and improve your customer sales cycle to encourage customer loyalty.
A webinar for arts and culture organisations to explore how to use ticketing strategies to drive customer satisfaction for online events.
Join us as we explore how to balance online safety, empowerment, participation and creativity when working with young people.
A webinar for arts and culture organisations to explore how to use data effectively to increase audience engagement and loyalty.
Join us as we explore the digital divide, barriers to online engagement and discuss ways the arts & culture sector has contributed to inclusion.
This webinar explores A/B testing tools which can help improve websites and the effectiveness of email campaigns.
A webinar for arts and cultural organisations to learn the basics of live streaming using Facebook and YouTube.
A webinar for arts and cultural organisations to learn the keys factors in delivering successful online events & training sessions.
This webinar is presented by Julia Lawrence and was designed to help arts and cultural organisations intending to work with young people online.
A webinar for arts and cultural organisations to learn how to make their online content accessible.
Learn how to ensure your video content consistently reaches the right audiences.
A webinar for libraries to explore how to harness technology to take services online and maintain vital connections with local communities.
A beginner’s guide to harnessing the power of your mailing list, and using emails to increase audience engagement.
Join us as we discuss how organisations have successfully diversified income streams and what the pandemic means for future business models.
Learn how to develop, strategise and market a successful Print on Demand offering for your online shop.
A webinar for arts and cultural organisations to learn how to gather and analyse data using free SEO and PPC tools and software.
Learn how a strong website content strategy will bring about the best results for your site.
Join us as we discuss what new digital skills the cultural workforce needs and how organisations can harness them.
A webinar for arts and cultural organisations to learn how to set objectives, find the right channels and prove return on investment.
Join us as we discuss the current and future implications of changes in audience behaviours and consumption patterns.
A webinar for arts and cultural organisations to learn how to successfully plan and launch an online shop.
Join us to discuss how recent experiences of moving content to digital have changed the way we connect with audiences, now and in the future.
A one-hour crash course for arts and cultural organisations to learn everything they need to know about SEO.
Learn how Google Tag Manager can help track relevant objectives for your organisation and improve website performance
Join us as we discuss how organisations can adapt and embrace change in order to work more digitally in the light of Covid-19.
Learn how to improve the data quality in Google Analytics and customise your account to unlock actionable insight for your organisation
What, why and how arts and culture organisations can use Google Analytics for greater insight.
Join us for an interview with Camilla Stewart, Head of Commercial Programmes and Collection Partnerships at Art UK, as she explains how the organisation has grown its online shop and dealt with lockdown. The interview took place in July 2020.
Safeguarding and child protection continue to be as important as ever, but with many organisations moving their programmes online in response to the coronavirus pandemic, online safety and protection has come to the fore.
This resource provides information and advice on making podcasts. As well as considerations for generating content, it contains guidance on hardware, software, and distribution methods.
Beginner Read Box Office and Ticketing
Dr Justin Hunt, Relationship Manager for Combined Arts at Arts Council England, shares his top tips for increasing your income through fundraising ahead of Giving Tuesday.
External LinkHow to start a Podcast by The Space
How can a small team or a small arts organisation, perhaps overstretched and always with limited funding, take their work and bring it to a wider audience through podcasting? Clare Freeman shows you how to use what you already know, how to add to your skills, and why now is the time to make an arts podcast.
External LinkWhat you need to do to get your team ready for reopening
With museums and other arts and culture institutions getting ready for opening their doors to the public once again, it is important not to overlook the people aspect of these plans. However, this may be easier said than done. This article by Association for Cultural Enterprises provides some guidance on key factors to consider to ensure teams are in the best possible shape to welcome visitors back.
External Link5 tips to improve your web writing
This is a short guide from substrakt to help you improve your writing online. These techniques can be used by anyone who writes content as part of their job – whether that’s blogs, event copy or educational resources. The tips are applied within the guide, so you can see what they look like in action.
External LinkThe Space’s Online Audiences Toolkit
Your virtual audience may overlap with your physical audience. But it may be unique. And – cherished with the right content and supported with the right strategy – it can be grown and developed, potentially bringing a bigger and more diverse audience to your work.
External LinkThe Space’s Digital Rights Toolkit
There may be a piece or production your organisation has created that is crying out for a wider audience or a longer life online. But everyone wanting to share or make digital arts content faces the same hurdle: clearing the rights in their work so it can be seen on TV, in cinemas or online. The Space has been working on an initiative to develop more guidance to organisations in the sector since 2017. Click to find out more.
External LinkMonetising Online Content – The Tank Museum and Patreon
We all recognise the value of online platforms in building a brand, creating an online community and building advocacy. But we can take this one step further thanks to Patreon.com. Read on to find out how in this article from Association for Cultural Enterprises.
External LinkPaving the Path to Purchase – eCommerce UX Best Practices
Mobile devices comprise the bulk of eCommerce traffic, yet desktop sites have lower cart abandonment rates and higher average purchase values. Mobile eCommerce is the future, but if designers wish to maximize profits in the present, they must enhance desktop sites with eCommerce UX best practices. This article by Toptal looks at some of them.
External LinkHow Much will a CRM / Ticketing System Cost?
The answer isn’t straightforward. It all depends on fitness-for-purpose, on volume and value of sales, and just what you will have to pay for, and whether you can manage a capital or revenue purchase. This article by Helen Dunnett Consulting explains all.
External LinkLive streaming for the arts: lo-fi and low cost options
Live streaming an event or performance might feel unattainable, but there are low-cost and low-tech options for everyone. In this article by The Space, Jason Crouch, a freelance digital consultant with expertise in live streaming and a PhD in contemporary arts and technology, shares his tips on how to get started.
External LinkPricing Strategies: Discount Strategies and Tactics
The right type of discount can maximise sales, but using the wrong type of discount can result in adverse consequences. Not only can the wrong discount reduce profits, but it can also devalue your brand. Use this guide by Nick Winkler at Shopify, to offer the right type of discount, to the right customer, at the right time.
External LinkStage Text: Digital Subtitling Training
This free training, led by Stage Text's Programmes Systems Manager, Oliver Webster, will show you how subtitles work, talk you through the huge audience who use subtitles, and show you step-by-step how to start producing subtitles on YouTube's free platform.
External LinkFree Cloud Based Financial Planning Tool for the Culture Sector
This tool can help you to generate business plans for your museum, gallery, cultural or heritage project. As part of Barker Langham’s commitment to supporting the recovery and re-imagining of the sector they are making it available as a free resource.
External LinkBoost your profitability by reducing your churn rate
Customer loss, otherwise known as churn, is a reality for all businesses, particularly in the digital world. While it’s impossible for a brand to retain all its customers forever, keeping the churn rate as low as possible is vital for business success. This article by Kameleoon tells us how to do it.
External LinkBuilding Blocks for Reopening by Spektrix
Building Blocks for Reopening: Practical Relationship Management Tools and Strategies takes arts professionals through CRM strategies for connecting with audiences and donors as the industry prepares for reopening. Designed to be used by remote teams at any stage of the reopening process, this comprehensive guide can help members of the arts industry lay the foundation for a successful future.
External LinkHow to Set & Achieve Marketing Objectives in 2021
Article from HubSpot: In the marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. On the other hand, it can incentivize your team to prioritize your company’s needs over your customers’ needs.
External LinkThe Definitive Google Ad Grants Guide
Article from Anuncia: One of the most comprehensive guides to Google Ad Grants online. Here you’ll find everything you need to know about how your non-profit can benefit from up to $120,000 per year in free Google advertising via the Google for Nonprofits program.
External LinkHow to audit your Google Analytics account
Is your Google Analytics configured in context to your organisation? With a standard implementation you may be missing out on useful insight and have difficulty navigating the available data.
External LinkGoogle Analytics for absolute beginners
What, why and how Arts and Culture organisations can use Google Analytics. Have you heard about Google Analytics but don’t know where to start? Learn the basics of Google.
External Link5 Tips for Writing Alt Text in Email
Article from Email on Acid: One of the essential parts of an accessible email is well-executed image alt text (alternative text). That said, good alt text should be a feature of every email, regardless of whether you’re designing for accessibility.
External LinkA video is worth a million words
Article from Buffer: All the information needed on where your target audience hangs out and what kind of content they are looking for.
External Link17 Engaging Video Content Types that People Love to Watch
Article from Single Grain: Stuck for ideas? Here are some examples of the types of videos you can create
External LinkHow to create engaging content
Article from Motioncue.com: The internet is saturated with content, those who think outside of the box come out on top. You need to kick it up a notch and learn how to capture your audience’s attention with engaging video content. Read these top 5 tips on how to create engaging video content that elevates your brand.
External LinkEmail newsletters – how to
Digital Pathways explains how email marketing systems enable companies and organisations to send email updates, newsletters and invitations to a list of subscribers.
External LinkHow to Apply for the Google Ad Grant in 5 Easy Steps
Article from Whole Whale: Most grant applications for your nonprofit are long, complicated, and stress-inducing for your entire development team. Not the Google Ad Grant: Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords).
External Link6 Steps to Building a Brilliant Paid Search Account Structure
Article from Word Stream: Building out a Google Ads account structure is not as intimidating as it may appear. Yes, the Google Ads interface can be a bit tricky to navigate at times, but this step-by-step guide will walk you through everything you need to do to create a well-structured account.
Intermediate Read Digital Strategy
External LinkCreating a Digital Policy and Plan
Article from The Space: Resources from training sessions in digital policy and planning for senior arts leaders.
External LinkTop 10 Tips for recording video on a mobile phone
Article from Pocket-lint: Recording video has never been so easy or effortless. Here are some top tips to get you producing great content on a mobile phone.
External LinkHow to write subject lines that get opened
Article from Whole Whale: Why send an email if no one is going to read it? Find out how to avoid this.
External LinkDigital Culture Compass
This self-assessment tool provides a practical framework for improving your organisation’s digital strategy, planning and activities.
External LinkHubSpot’s introduction to digital marketing
HubSpot's one stop shop for digital marketing advice: what it is, how to do it well, and where it’s heading.
External LinkWordPress Demo and Information
Article from Opensource CMS: Want to quickly see how the open-source software WordPress works? You'll find a free and updated demo installation of WordPress here.
External LinkeCommerce 101 – Developing your Strategy
Article from Web Analytics World: Chris Elvery explores a key component of any online business: your digital strategy.
External LinkThe Value of Keeping Customers
Article from Harvard Business Review: Amy Gallo and Jill Avery discuss customer churn rate, and how to use it.
External LinkEffects of List Segmentation on Email Marketing Stats
Article from Mailchimp: Does list segmentation really help email marketing stats? Mailchimp ran the numbers.
External LinkEmail Segmentation for Nonprofits: 7 Easy Segments that Increase Donations
Being a newsletter subscriber can be like Goldilocks and the Three Bears: One newsletter sends way too frequently, one never sends anything you want to read, and one sends just enough. Whole Whale wants you to hit the sweet spot right in between, and send just enough emails to move the needle forward on your impact.
External LinkGetting Buy-In For Your Vision
Article from HubSpot: Advice, tips, and real-world examples from seasoned leaders to help ease that occasionally rocky transition from contributor to manager.
External LinkEcommerce jargon buster
Netmatter's Katy Smith provides some easy explanations for the most common and confusing eCommerce jargon. Netmatter's Katy Smith provides some easy explanations for the most common and confusing eCommerce jargon.
External LinkThe 5 Types of Customers and How to Get Them to Buy More
Article from The Balance Small Business: Mark Hunter illustrates how to engage with your loyal customers to increase your sales.
External LinkS.M.A.R.T. Goal Setting
Article from Yourcoach.be: Once you've charted to outlines of your project, it's time to set specific intermediary goals. With the SMART checklist, you can evaluate your objectives.
External LinkHubSpot’s guide to developing an eCommerce strategy
Article from HubSpot: Learn about ecommerce marketing and find out how to use today's most valuable marketing channels to develop an ecommerce marketing strategy.
External LinkBuilding a customer value journey, to increase engagement, sales and loyalty
Article from Digital Marketer: The Customer Value Journey is about turning strangers into super-fans. While other templates have been created, none are in-depth as the map we’re going to lay out for you. See below for more.
External LinkDo you track these critical eCommerce metrics?
Article from Jilt.com: Let’s talk about the most important eCommerce metrics. You should have these numbers available to you at all times.
External LinkThe absolute beginners guide to making a video for YouTube
Tutorial from Think Media: How to Make a YouTube Video (Beginners Tutorial)
External LinkHow to get the views your videos deserve on YouTube
How to Get More YouTube Views with vidIQ - Complete Beginner's Guide
External LinkWhy CRM Projects Fail and How to Make Them More Successful
Article from Harvard Business Review: Recommendations of how to make your CRM implementation work for you and increase revenue.
External LinkAre you getting the most out of your data?
Jennifer Bruzas, Digital Analyst at AnalogFolk shares 3 key pointers around how to get more from data sets and data teams.
External LinkShould You Say Goodbye to Inactive Subscribers?
Article from Campaign Monitor: In an ideal world, every contact on a company’s email list would be active, engaged, and a frequent buyer. Unfortunately, that’s not how it always works. Subscribers grow and evolve, and some become inactive over time.
External LinkGuide to the General Data Protection Regulation (GDPR)
Article from Information Commissioner's Office: Summarising the key points you need to know, frequently asked questions, and practical checklists to help you comply.