Beginner Read Digital Strategy
An effective digital strategy can be vital to your organisation’s success. Read on to understand the key considerations when developing yours.
Beginner Read Data Analytics and Insight
What can you learn from the data your organisation holds? Read on to understand how to get started on analysing your data and using it to effect positive change.
Beginner Read Email Marketing
Email marketing is a powerful tool when it comes to building relationships with your audience. Read on to find out more about what it can do for your organisation.
Beginner Read Digital Strategy Websites
Your website is one of your most important assets. Read on to find out how it can make a big impact on your organisation.
Beginner Read Video and Digital Content
Storytelling is the key to amazing content. Read on to understand how to incorporate great content into all facets of your digital marketing.
Beginner Read Box Office and Ticketing Customer Relationship Management CRM
Understanding your audience data can be your ticket to success. Read on to find out how to make the most of what your customers tell you.
Beginner Read Digital Marketing
Five recommendations to help improve your digital marketing performance.
Beginner Read Social Media
Social media is a unique and powerful way to help your organisation thrive and engage with your audience. Read on to find out more.
Beginner Read Websites
Whether you're creating a brand-new site or reviewing your existing web presence completely, here are some recommendations for making your website as effective as possible.
Beginner Read Digital Strategy eCommerce and Merchandising
Thinking about setting up an online shop? Read on to understand the basics of eCommerce and how it could benefit your organisation.
Beginner Read Email Marketing
If you’re looking for ways to improve your email marketing strategy, this checklist will help you establish where you are now and where you could go next.
Beginner Read Digital Marketing
Digital marketing increasingly affects all departments of your organisation. Read on to learn more about the different approaches available.
Beginner Read Data Analytics and Insight Social Media
Here are some essential tips on why you should be using your social media analytics to inform your content strategies.
Beginner Read Search Engine Optimisation
Search Engine Optimisation can be a valuable tool for boosting your organisation’s online presence. Read on to find out why.
Beginner Read Data Analytics and Insight
Explore our top tips for embracing Data Analytics & Insight in your organisation.
Beginner Read Websites
Could your website be working harder for you? Our checklist will help you assess and improve your activities
Beginner Read Customer Relationship Management CRM
Five tips for implementing a new Customer Relationship Management system to improve results all round.
Beginner Read Social Media
Do you have a good understanding of how your social media is performing? Our diagnostic will help you assess and improve your activities.
Beginner Read Video and Digital Content
Here are five things to bear in mind when making your next video.
Beginner Read Customer Relationship Management CRM
Customer Relationship Management is all about keeping the customer satisfied: our checklist will help you put them at the heart of your services.
Beginner Read Email Marketing
Whether you already send emails regularly or you’re planning your very first campaign, these top tips will help you to plan your mail-outs and learn from them.
Beginner Read eCommerce and Merchandising
Are you missing out on sales? Our diagnostic will help you assess and improve your current strategy.
Beginner Read eCommerce and Merchandising Websites
Emma Roberts shares her top tips for embracing eCommerce and using a streamlined customer journey to generate more sales.
Beginner Read Digital Strategy
Do you have a good understanding of which parts of your digital strategy are working? Our diagnostic will help you assess and improve your activities.
Beginner Read Video and Digital Content
Looking for ways to make your content work harder for you? Our checklist will help you create more engaging material for your target audience.
Beginner Read Digital Strategy
These top tips will help you improve and develop your approach to digital strategy and planning.
Beginner Read Search Engine Marketing
Explore our step-by-step guide to auditing your Google Ads account and use it to optimise and enhance one of your essential tools.
Beginner Read Data Analytics and Insight
Do you have a good understanding of your organisation's data analytics tools? Our checklist will help you assess and improve your audience insight.
Intermediate Read Video and Digital Content
Looking for a cost-effective way to live-stream content to your audience? This article outlines how to stream from a basic Zoom account to YouTube, allowing you to harness the functionality of Zoom alongside the benefits of YouTube.
Beginner Read Search Engine Optimisation Search Engine Marketing
This article is a best practice guide for arts and culture organisations who want to manage and optimise their Google My Business profile.
Intermediate Read Data Analytics and Insight
Did you see a spike in your February website traffic? James Akers, Tech Champion for Data Analytics and Insight, explains what caused it, why it's a problem and how you can filter it out of your reports.
Beginner Read Case Studies
The Foundling Museum believes in creative action transforming lives, to stimulate imaginations and enrich young lives. Museum Director Caro Howell explains how the museum navigated a hybrid digital/analogue approach in order to support and inspire its network of volunteers and young care-leavers after the advent of Covid-19.
Beginner Read Case Studies eCommerce and Merchandising
The Museum of London is in a central London location and tells the story of Londoners from prehistoric times to the present day. The Museum of London Docklands gives the history of the London docks. Join Buying and Merchandising Manager Rita Rooney as she explains how the museum redeveloped their eCommerce strategy with the support of the Digital Culture Network. Case study from February 2021.
Beginner Read Case Studies Websites
Higher Rhythm Ltd is a not-for-profit organisation based in Yorkshire, providing music and media industry services and opportunities across the Yorkshire region. Click here to find out how the Digital Culture Network's Roberta Beattie supported their CEO, Steven Mundin, in redefining the organisation's vision for its new website.
Beginner Read Case Studies Email Marketing Social Media
Brighton Fringe is England's largest arts festival. The festival normally runs an annual open access, large-scale event hosted across the city of Brighton & Hove in a variety of venues. Digital Marketing Coordinator, Jamie Haas, talks us through how our Tech Champions helped the festival get in touch with their audiences online through email marketing and social media.
Beginner Read Case Studies Websites
Mythstories is a museum based in Shrewsbury that holds a collection of storytelling artefacts and a library of folktales. For over 20 years the museum has organised funded projects with storytelling at their heart. Much of their work is out of doors, much is with young people – encouraging them to explore the oral heritage and become young storytellers. Read on to find out how the Digital Culture Network helped rework their website.
Beginner Read Case Studies Digital Strategy Video and Digital Content
Little Angel Theatre is a children's theatre dedicated to fuelling the imagination through the art of puppetry. Marketing and Communications Manager, Sophie Waddy, explains how the Digital Culture Network helped them to rethink their digital strategy.
Beginner Read Case Studies eCommerce and Merchandising
Hospital Rooms was one of the most impressive digital stories the Digital Culture Network heard in 2020: a six-week digital fundraising campaign which raised £30,000 in print sales, and resulted in a 300% increase in memberships and 3,387% increase in website traffic. Project Curator Natalie Tilbury takes us through this case study from July 2020.
Beginner Read Case Studies Customer Relationship Management CRM eCommerce and Merchandising Video and Digital Content Websites
Open Sky Theatre is a small theatre company with big ideas based in rural Herefordshire, combining new writing with physical and digital theatre to tell powerful, moving stories based on real world events. Read on to find out how the Digital Culture Network supported Open Sky's Digital Director, Lisle Turner, in reimagining the organisation's digital strategy. Case study from December 2020.
Beginner Read Case Studies Websites
Impact Dance's main focus is to empower young people of diverse backgrounds through hip-hop dance training, mentoring, and national and international performances. Marketing and Communications Officer Clara Cowen talks us through how the London theatre company was supported by the Digital Culture Network to develop its website.
Beginner Read Case Studies Websites
Launched in 2006, China Plate are an independent theatre studio that work with artists, venues and festivals to develop, make and present engaging, entertaining and accessible new work. Read on to find out how the Digital Culture Network supported China Plate with the redevelopment of their website.
Beginner Read eCommerce and Merchandising
In this article we review 7 leading eCommerce platforms which are helping arts and cultural organisations pivot to online. We examine the usability, features, level of support, reporting and pricing structures for each platform. You'll also find examples of arts and cultural organisations using these platforms for reference.
Beginner Read eCommerce and Merchandising
John Talbot at Goodtill talks us through how they work with arts organisations and how those organisations can benefit from using this provider of iPad point-of-sale software.
Beginner Read eCommerce and Merchandising
Introduction to how organisations can utilise Teemill, an online platform that allows users to build an online shop and sell their designs. Read on to find out what our Tech Champion, Emma Roberts, learned when speaking with Teemill's Head of Business Development, Tobias Penner.
Beginner Read Email Marketing
Are you looking to get more results from your email marketing? These templates will help you determine your objectives, write effective calls to action and deliver content that your audience will love.
Beginner Read eCommerce and Merchandising
Emma Roberts, Tech Champion for eCommerce and merchandising, talks through 10 common eCommerce mistakes to avoid when selling online - and ways to fix them.
Beginner Read Email Marketing
Are you about to start using a new email service provider? Or is your mailing list in a bit of a mess? Read on for some top tips for structuring and segmenting your mailing list.
Beginner Read Video and Digital Content
Working from home and need to create videos using the equipment you already have? This video explains how you can make professional looking content using only a mobile phone.
Beginner Read Video and Digital Content
Looking for ways to earn revenue from your live streams? In this video, we take a quick look at Crowdcast, a solution that has enabled many artists and musicians to continue earning money whilst in lockdown.
Beginner Read Video and Digital Content
This resource provides information and advice on making video content using a smartphone. As well as considerations for generating content, it contains advice on hardware, software and distribution.
Beginner Read Box Office and Ticketing Customer Relationship Management CRM
It's never been more important to ensure you are using technology that can immediately add value and grow with your organisation over the years. Understanding which companies to approach and how to articulate your requirements to them is a key step in making the right decision.
Beginner Read Search Engine Marketing
This step-by-step guide will take you from having no Google Ads account through to setting up your first full campaign.
Beginner Read Websites
SSL Security certificates play an important role in protecting your website. So, what are they and how do you get the right one for your website? This article will tell you all you need to know.
Beginner Read Search Engine Optimisation Websites
Learn how to make different forms of digital content accessible to all audience members and what steps you can take to make the experience for your audience as good as it can be, to ensure their needs are accounted for on different platforms.
Beginner Read Box Office and Ticketing
This resource provides information and advice on implementing a timed entry booking system into your organisation, from choosing the right technology platform to introducing ticketing to your website.
Beginner Read Webinars Email Marketing
A webinar for arts and cultural organisations to learn simple techniques to welcome new subscribers and achieve better long-term engagement.
Intermediate Read Webinars Video and Digital Content
A webinar for arts and culture organisations to learn how to produce high quality video content with just a smart phone and some affordable accessories.
Beginner Read Webinars Data Analytics and Insight Search Engine Marketing
A webinar for arts and and culture organisations to learn about upcoming changes to how users are tracked online and how this will impact them
Beginner Read Webinars eCommerce and Merchandising
A webinar for arts and culture organisations to learn retail benchmarks for sales conversion and best practice for improving customer funnels on mobile devices. Presented in partnership with IMRG.
Beginner Read Webinars eCommerce and Merchandising
A webinar for arts and culture organisations to learn about how you can optimise online sales conversions and improve your customer sales cycle to encourage customer loyalty.
Beginner Read Webinars Box Office and Ticketing
A webinar for arts and culture organisations to explore how to use ticketing strategies to drive customer satisfaction for online events.
Beginner Read Webinars Email Marketing Social Media
A webinar for libraries to explore how to harness digital communication strategies to maintain vital connections with communities.
Beginner Read Webinars
Join us as we explore how to balance online safety, empowerment, participation and creativity when working with young people.
Beginner Read Webinars
A webinar for arts and culture organisations to explore how to use data effectively to increase audience engagement and loyalty.
Beginner Read Webinars
Join us as we explore the digital divide, barriers to online engagement and discuss ways the arts & culture sector has contributed to inclusion.
Beginner Read Webinars
This webinar explores A/B testing tools which can help improve websites and the effectiveness of email campaigns.
Beginner Read Webinars Video and Digital Content
A webinar for arts and cultural organisations to learn the basics of live streaming using Facebook and YouTube.
Beginner Read Webinars Video and Digital Content
A webinar for arts and cultural organisations to learn the keys factors in delivering successful online events & training sessions.
Beginner Read Webinars Digital Strategy
This webinar is presented by Julia Lawrence and was designed to help arts and cultural organisations intending to work with young people online.
A webinar for arts and cultural organisations to learn how to make their online content accessible.
Beginner Read Webinars Video and Digital Content
Learn how to ensure your video content consistently reaches the right audiences.
Beginner Read Webinars Video and Digital Content
A webinar for libraries to explore how to harness technology to take services online and maintain vital connections with local communities.
Beginner Read Webinars Email Marketing
A beginner’s guide to harnessing the power of your mailing list, and using emails to increase audience engagement.
Beginner Read Webinars Digital Strategy eCommerce and Merchandising
Join us as we discuss how organisations have successfully diversified income streams and what the pandemic means for future business models.
Beginner Read Webinars eCommerce and Merchandising
Learn how to develop, strategise and market a successful Print on Demand offering for your online shop.
Intermediate Read Webinars Data Analytics and Insight Search Engine Optimisation Search Engine Marketing
A webinar for arts and cultural organisations to learn how to gather and analyse data using free SEO and PPC tools and software.
Learn how a strong website content strategy will bring about the best results for your site.
Beginner Read Webinars
Join us as we discuss what new digital skills the cultural workforce needs and how organisations can harness them.
Beginner Read Webinars Data Analytics and Insight
A webinar for arts and cultural organisations to learn how to set objectives, find the right channels and prove return on investment.
Beginner Read Webinars Digital Strategy
Join us as we discuss the current and future implications of changes in audience behaviours and consumption patterns.
Beginner Read Webinars eCommerce and Merchandising
A webinar for arts and cultural organisations to learn how to successfully plan and launch an online shop.
Beginner Read Webinars Social Media
A webinar for arts and cultural organisations to learn how to use the newest social media platform taking the world by storm.
Beginner Read Webinars Digital Strategy Video and Digital Content
Join us to discuss how recent experiences of moving content to digital have changed the way we connect with audiences, now and in the future.
Beginner Read Webinars Social Media
A webinar for arts and cultural organisations who want their Twitter account to work harder and reach further.
Beginner Read Webinars Search Engine Optimisation
A one-hour crash course for arts and cultural organisations to learn everything they need to know about SEO.
Beginner Read Webinars Social Media
A webinar for arts and cultural organisations who want to extend the reach and success of their Instagram platform.
Intermediate Read Webinars Data Analytics and Insight
Learn how Google Tag Manager can help track relevant objectives for your organisation and improve website performance
Beginner Read Webinars
Join us as we discuss how organisations can adapt and embrace change in order to work more digitally in the light of Covid-19.
Beginner Read Webinars Data Analytics and Insight
Learn how to improve the data quality in Google Analytics and customise your account to unlock actionable insight for your organisation
Beginner Read Webinars Data Analytics and Insight
What, why and how arts and culture organisations can use Google Analytics for greater insight.
Beginner Read Case Studies Social Media
Hear from York Museums Trust as they reflect on their lockdown social media project #CuratorBattle. Case study from October 2020.
Beginner Read Case Studies eCommerce and Merchandising
Join us for an interview with Camilla Stewart, Head of Commercial Programmes and Collection Partnerships at Art UK, as she explains how the organisation has grown its online shop and dealt with lockdown. The interview took place in July 2020.
Beginner Read Video and Digital Content
Safeguarding and child protection continue to be as important as ever, but with many organisations moving their programmes online in response to the coronavirus pandemic, online safety and protection has come to the fore.
Beginner Read Video and Digital Content
This resource provides information and advice on making podcasts. As well as considerations for generating content, it contains guidance on hardware, software, and distribution methods.
Beginner Read Social Media
Whilst your audiences, participants or stakeholders may not be able to engage with you physically at the moment, you can still reach people through social media.
Beginner Read Box Office and Ticketing
Dr Justin Hunt, Relationship Manager for Combined Arts at Arts Council England, shares his top tips for increasing your income through fundraising ahead of Giving Tuesday.
Beginner Read Video and Digital Content
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How to start a Podcast by The SpaceHow can a small team or a small arts organisation, perhaps overstretched and always with limited funding, take their work and bring it to a wider audience through podcasting? Clare Freeman shows you how to use what you already know, how to add to your skills, and why now is the time to make an arts podcast.
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What you need to do to get your team ready for reopeningWith museums and other arts and culture institutions getting ready for opening their doors to the public once again, it is important not to overlook the people aspect of these plans. However, this may be easier said than done. This article by Association for Cultural Enterprises provides some guidance on key factors to consider to ensure teams are in the best possible shape to welcome visitors back.
Beginner Read Video and Digital Content Websites
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5 tips to improve your web writingThis is a short guide from substrakt to help you improve your writing online. These techniques can be used by anyone who writes content as part of their job – whether that’s blogs, event copy or educational resources. The tips are applied within the guide, so you can see what they look like in action.
Beginner Read Digital Marketing Digital Strategy
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The Space’s Online Audiences ToolkitYour virtual audience may overlap with your physical audience. But it may be unique. And – cherished with the right content and supported with the right strategy – it can be grown and developed, potentially bringing a bigger and more diverse audience to your work.
Beginner Read Video and Digital Content
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The Space’s Digital Rights ToolkitThere may be a piece or production your organisation has created that is crying out for a wider audience or a longer life online. But everyone wanting to share or make digital arts content faces the same hurdle: clearing the rights in their work so it can be seen on TV, in cinemas or online. The Space has been working on an initiative to develop more guidance to organisations in the sector since 2017. Click to find out more.
Beginner Read Social Media
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Online Abuse – A Toolkit for the Cultural SectorAs artists and cultural organisations share more and more work online, it’s wise to consider the issues of online abuse and harassment. This guide from The Space looks at what can go wrong and how you might deal with it.
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Monetising Online Content – The Tank Museum and PatreonWe all recognise the value of online platforms in building a brand, creating an online community and building advocacy. But we can take this one step further thanks to Patreon.com. Read on to find out how in this article from Association for Cultural Enterprises.
Beginner Read eCommerce and Merchandising
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Paving the Path to Purchase – eCommerce UX Best PracticesMobile devices comprise the bulk of eCommerce traffic, yet desktop sites have lower cart abandonment rates and higher average purchase values. Mobile eCommerce is the future, but if designers wish to maximize profits in the present, they must enhance desktop sites with eCommerce UX best practices. This article by Toptal looks at some of them.
Beginner Read Box Office and Ticketing Customer Relationship Management CRM
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How Much will a CRM / Ticketing System Cost?The answer isn’t straightforward. It all depends on fitness-for-purpose, on volume and value of sales, and just what you will have to pay for, and whether you can manage a capital or revenue purchase. This article by Helen Dunnett Consulting explains all.
Beginner Read Video and Digital Content
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Live streaming for the arts: lo-fi and low cost optionsLive streaming an event or performance might feel unattainable, but there are low-cost and low-tech options for everyone. In this article by The Space, Jason Crouch, a freelance digital consultant with expertise in live streaming and a PhD in contemporary arts and technology, shares his tips on how to get started.
Beginner Read eCommerce and Merchandising
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Pricing Strategies: Discount Strategies and TacticsThe right type of discount can maximise sales, but using the wrong type of discount can result in adverse consequences. Not only can the wrong discount reduce profits, but it can also devalue your brand. Use this guide by Nick Winkler at Shopify, to offer the right type of discount, to the right customer, at the right time.
Beginner Read Video and Digital Content Websites
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Stage Text: Digital Subtitling TrainingThis free training, led by Stage Text's Programmes Systems Manager, Oliver Webster, will show you how subtitles work, talk you through the huge audience who use subtitles, and show you step-by-step how to start producing subtitles on YouTube's free platform.
Beginner Read Digital Strategy
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Free Cloud Based Financial Planning Tool for the Culture SectorThis tool can help you to generate business plans for your museum, gallery, cultural or heritage project. As part of Barker Langham’s commitment to supporting the recovery and re-imagining of the sector they are making it available as a free resource.
Beginner Read Social Media
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How to Optimise Your Social Posts for the Visually ImpairedDo you want a larger audience to consume your social media content? Wondering how to create content that’s more accessible to people with impairments? In this article by Social Media Examiner, you’ll discover tips and tools to make your social media content accessible to everyone.
Beginner Read Digital Strategy eCommerce and Merchandising
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Boost your profitability by reducing your churn rateCustomer loss, otherwise known as churn, is a reality for all businesses, particularly in the digital world. While it’s impossible for a brand to retain all its customers forever, keeping the churn rate as low as possible is vital for business success. This article by Kameleoon tells us how to do it.
Beginner Read Customer Relationship Management CRM
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Building Blocks for Reopening by SpektrixBuilding Blocks for Reopening: Practical Relationship Management Tools and Strategies takes arts professionals through CRM strategies for connecting with audiences and donors as the industry prepares for reopening. Designed to be used by remote teams at any stage of the reopening process, this comprehensive guide can help members of the arts industry lay the foundation for a successful future.
Beginner Read Digital Marketing
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How to Set & Achieve Marketing Objectives in 2021Article from HubSpot: In the marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. On the other hand, it can incentivize your team to prioritize your company’s needs over your customers’ needs.
Beginner Read Search Engine Marketing
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The Definitive Google Ad Grants GuideArticle from Anuncia: One of the most comprehensive guides to Google Ad Grants online. Here you’ll find everything you need to know about how your non-profit can benefit from up to $120,000 per year in free Google advertising via the Google for Nonprofits program.
Beginner Read Data Analytics and Insight
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How to audit your Google Analytics accountIs your Google Analytics configured in context to your organisation? With a standard implementation you may be missing out on useful insight and have difficulty navigating the available data.
Beginner Read Data Analytics and Insight
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Google Analytics for absolute beginnersWhat, why and how Arts and Culture organisations can use Google Analytics. Have you heard about Google Analytics but don’t know where to start? Learn the basics of Google.
Beginner Read Email Marketing
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5 Tips for Writing Alt Text in EmailArticle from Email on Acid: One of the essential parts of an accessible email is well-executed image alt text (alternative text). That said, good alt text should be a feature of every email, regardless of whether you’re designing for accessibility.
Beginner Read Video and Digital Content
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A video is worth a million wordsArticle from Buffer: All the information needed on where your target audience hangs out and what kind of content they are looking for.
Beginner Read Video and Digital Content
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17 Engaging Video Content Types that People Love to WatchArticle from Single Grain: Stuck for ideas? Here are some examples of the types of videos you can create
Beginner Read Video and Digital Content
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How to create engaging contentArticle from Motioncue.com: The internet is saturated with content, those who think outside of the box come out on top. You need to kick it up a notch and learn how to capture your audience’s attention with engaging video content. Read these top 5 tips on how to create engaging video content that elevates your brand.
Beginner Read Email Marketing
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Email newsletters – how toDigital Pathways explains how email marketing systems enable companies and organisations to send email updates, newsletters and invitations to a list of subscribers.
Beginner Read Search Engine Marketing
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How to Apply for the Google Ad Grant in 5 Easy StepsArticle from Whole Whale: Most grant applications for your nonprofit are long, complicated, and stress-inducing for your entire development team. Not the Google Ad Grant: Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords).
Beginner Read Search Engine Marketing
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6 Steps to Building a Brilliant Paid Search Account StructureArticle from Word Stream: Building out a Google Ads account structure is not as intimidating as it may appear. Yes, the Google Ads interface can be a bit tricky to navigate at times, but this step-by-step guide will walk you through everything you need to do to create a well-structured account.
Intermediate Read Digital Strategy
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Creating a Digital Policy and PlanArticle from The Space: Resources from training sessions in digital policy and planning for senior arts leaders.
Beginner Read Video and Digital Content
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Top 10 Tips for recording video on a mobile phoneArticle from Pocket-lint: Recording video has never been so easy or effortless. Here are some top tips to get you producing great content on a mobile phone.
Beginner Read Email Marketing
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How to write subject lines that get openedArticle from Whole Whale: Why send an email if no one is going to read it? Find out how to avoid this.
Beginner Read Digital Strategy
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Digital Culture CompassThis self-assessment tool provides a practical framework for improving your organisation’s digital strategy, planning and activities.
Beginner Read Digital Marketing
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HubSpot’s introduction to digital marketingHubSpot's one stop shop for digital marketing advice: what it is, how to do it well, and where it’s heading.
Beginner Read Websites
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WordPress Demo and InformationArticle from Opensource CMS: Want to quickly see how the open-source software WordPress works? You'll find a free and updated demo installation of WordPress here.
Beginner Read eCommerce and Merchandising
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eCommerce 101 – Developing your StrategyArticle from Web Analytics World: Chris Elvery explores a key component of any online business: your digital strategy.
Beginner Read Digital Strategy
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The Value of Keeping CustomersArticle from Harvard Business Review: Amy Gallo and Jill Avery discuss customer churn rate, and how to use it.
Beginner Read Email Marketing
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Effects of List Segmentation on Email Marketing StatsArticle from Mailchimp: Does list segmentation really help email marketing stats? Mailchimp ran the numbers.
Beginner Read Email Marketing
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Email Segmentation for Nonprofits: 7 Easy Segments that Increase DonationsBeing a newsletter subscriber can be like Goldilocks and the Three Bears: One newsletter sends way too frequently, one never sends anything you want to read, and one sends just enough. Whole Whale wants you to hit the sweet spot right in between, and send just enough emails to move the needle forward on your impact.
Beginner Read Digital Strategy
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Getting Buy-In For Your VisionArticle from HubSpot: Advice, tips, and real-world examples from seasoned leaders to help ease that occasionally rocky transition from contributor to manager.
Beginner Read eCommerce and Merchandising
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Ecommerce jargon busterNetmatter's Katy Smith provides some easy explanations for the most common and confusing eCommerce jargon. Netmatter's Katy Smith provides some easy explanations for the most common and confusing eCommerce jargon.
Beginner Read eCommerce and Merchandising
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The 5 Types of Customers and How to Get Them to Buy MoreArticle from The Balance Small Business: Mark Hunter illustrates how to engage with your loyal customers to increase your sales.
Beginner Read Digital Marketing Digital Strategy
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S.M.A.R.T. Goal SettingArticle from Yourcoach.be: Once you've charted to outlines of your project, it's time to set specific intermediary goals. With the SMART checklist, you can evaluate your objectives.
Beginner Read Data Analytics and Insight Social Media
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Join the ‘Culture Insight Professionals network (UK)’CIP is a network of researchers & data practitioners working within public-facing arts and cultural institutions and heritage organisations in the UK.
Beginner Read eCommerce and Merchandising
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HubSpot’s guide to developing an eCommerce strategyArticle from HubSpot: Learn about ecommerce marketing and find out how to use today's most valuable marketing channels to develop an ecommerce marketing strategy.
Beginner Read eCommerce and Merchandising
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Building a customer value journey, to increase engagement, sales and loyaltyArticle from Digital Marketer: The Customer Value Journey is about turning strangers into super-fans. While other templates have been created, none are in-depth as the map we’re going to lay out for you. See below for more.
Beginner Read eCommerce and Merchandising
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Do you track these critical eCommerce metrics?Article from Jilt.com: Let’s talk about the most important eCommerce metrics. You should have these numbers available to you at all times.
Beginner Read Video and Digital Content
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The absolute beginners guide to making a video for YouTubeTutorial from Think Media: How to Make a YouTube Video (Beginners Tutorial)
Beginner Read Video and Digital Content
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How to get the views your videos deserve on YouTubeHow to Get More YouTube Views with vidIQ - Complete Beginner's Guide
Beginner Read Customer Relationship Management CRM
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Why CRM Projects Fail and How to Make Them More SuccessfulArticle from Harvard Business Review: Recommendations of how to make your CRM implementation work for you and increase revenue.
Beginner Read Data Analytics and Insight
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Are you getting the most out of your data?Jennifer Bruzas, Digital Analyst at AnalogFolk shares 3 key pointers around how to get more from data sets and data teams.
Beginner Read Email Marketing
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Should You Say Goodbye to Inactive Subscribers?Article from Campaign Monitor: In an ideal world, every contact on a company’s email list would be active, engaged, and a frequent buyer. Unfortunately, that’s not how it always works. Subscribers grow and evolve, and some become inactive over time.
Beginner Read Social Media
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2021 Social Media Marketing Industry ReportSocial Media Examiner's 11th annual social media study, surveying more than 4,800 marketers who reveal details you won’t find anywhere else.
Beginner Read Social Media
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14 Social Media Best Practices You Should FollowArticle from Hootsuite: So much to do on social media, so little time. And so many ways to do it, too. Some right, some not-so-right. Hootsuite have some tips.
Beginner Read Data Analytics and Insight Websites
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Guide to the General Data Protection Regulation (GDPR)Article from Information Commissioner's Office: Summarising the key points you need to know, frequently asked questions, and practical checklists to help you comply.
Beginner Read Websites
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Ultimate Guide to EU Cookie LawsArticle from PrivacyPolicies: The EU Cookie Legislation requires 4 actions from website owners who use cookies. Here's a guide on how to handle them.
