Welcome to the

Knowledge Hub

This article will explain how to make your Meta (Facebook and Instagram) ads more effective by using a marketing funnel and key tools like Meta Pixels and Audiences. You’ll learn how to move users from the awareness stage all the way to taking action on your website.

This article has been written for organisations and individuals who don’t have a dedicated marketing or communications team (or budget). It’s aimed at people responsible for looking after their website but do not usually have the time needed. They probably have a range of other duties, and their website can get overlooked. Sound familiar? Then read on...

Threads is a Meta social media app, introduced in 2023 as an alternative to Twitter (now known as X). Many of the creative and cultural organisations and individuals we support have been holding out on signing up for an account to see if the platform will last the distance. As Threads celebrated its first birthday in July 2024, we thought it was time to look at some of the app’s key features and whether you could be using Threads to grow your audience.

Creating accessible PDFs can be difficult because there are many factors to consider, and only a few software options can do the job. This article will help you get to grips with PDF accessibility, including the steps to take and the tools and resources you’ll need to create and evaluate accessible PDF documents.

In this article, you will learn how to effectively target your ideal audience through Search Engine Optimisation by understanding audience segmentation and search intent.

In this article, we will look at the most common issues organisations face when trying to access a Google Ad Grants account. It will help you troubleshoot issues including understanding if your organisation already has an account and how to regain access to it, problems registering for a new account, being charged unnecessarily or reactivating a suspended account.

A webinar for those working in the creative and culture sector to learn basic video editing for social media content.

A webinar for those working in the creative and cultural sector to learn techniques for creating a content marketing strategy.

An effective way for creative or cultural organisations to expand their reach and engagement on platforms like YouTube, Instagram, or LinkedIn, is through developing well-defined audience personas. This handy step-by-step guide walks you through the entire process, from start to finish.

In this article, we will look at how creative and cultural organisations and individuals can grow traffic to their online shop, to drive online sales.

Google Ads is a staple platform used in online marketing all over the world. Most marketers turn to it first and rely on it to give them the boost they need. Nowadays, Google can be considered as the dominating brand on the internet, so it makes sense to start there. This guide will explain all you need to know about Google Ads.

A webinar for those working in the creative and culture sector to learn about digital subtitling.

Tech Champion Jack Roscoe has caught up with National Museums Liverpool's Insights and Analysis Manager Wesley Thistlethwaite. Wesley is sharing a small piece of his story, and three big ideas about understanding audiences that link back to Digital Culture Network and National Museums Liverpool's journey together.

A guide for creative and cultural organisations using a CRM to manage their audience.

We are always excited to share different ways that organisations create accessible content. We spoke to film director Sima Gonsai, who has been working with SENSE Arts and their disabled artists. We explored the work they have been doing and their innovative use of SubPac technologies to create accessible and inclusive dance film experiences.

This resource concentrates on tips and ideas to help organisations improve the visibility of their websites on Google Search Results Page (SERP). The resource is particularly suited to organisations and individuals within the creative and cultural sector.

A webinar for those working in the creative and culture sector to review their Google Analytics 4 set up and build confidence in their data.

This article will help you to understand the accuracy of survey data, setting survey targets, and how to make your data more representative.