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Beginner Read Email Marketing   

Introduction to Email Marketing

Email marketing is a powerful tool when it comes to building relationships with your audience. Read on to find out more about what it can do for your organisation.

   ·   1 year ago
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Beginner Read Digital Strategy    Websites   

Introduction to Websites

Your website is one of your most important assets. Read on to find out how it can make a big impact on your organisation.

   ·   1 year ago
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Beginner Read Websites   

Top Tips for Websites

Whether you're creating a brand-new site or reviewing your existing web presence completely, here are some recommendations for making your website as effective as possible.

   ·   1 year ago
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Beginner Read Email Marketing   

Email Marketing: A Diagnostic Checklist

If you’re looking for ways to improve your email marketing strategy, this checklist will help you establish where you are now and where you could go next.

   ·   1 year ago
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Beginner Read Websites   

Websites: A Diagnostic Checklist

Could your website be working harder for you? Our checklist will help you assess and improve your activities

   ·   1 year ago
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Beginner Read Email Marketing   

Top Tips for Email Marketing

Whether you already send emails regularly or you’re planning your very first campaign, these top tips will help you to plan your mail-outs and learn from them.

   ·   1 year ago
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Beginner Read Digital Strategy   

Cyber Security 101

Cyber security is a critical, yet often overlooked, aspect of your strategy. Understanding what you and your organisation can do to protect your online and off-line systems and networks will help protect your data from theft and damage. In this article we'll explore how you can protect yourself and your organisation.

   ·   3 days ago
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Beginner Read Search Engine Marketing   

6 secrets to successful Ad Grants campaigns

One of the most common topics we get asked about is how to manage and make the most of the Google Ad Grants programme, so we've put together our top 6 tips to set you up for success. They cover the most important considerations for getting as much out of your campaigns as possible.

   ·   2 months ago
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Beginner Read Case Studies   

Case Study: DanceEast getting dance into classrooms

DanceEast is a dance organisation based in Ipswich, working locally, regionally and nationally. Lucy Bayliss, their Head of Creative Programmes, tells us how they employed digital technology to get their dance programmes into classrooms.

   ·   8 months ago

Beginner Read Case Studies   

Case Study: The Foundling Museum’s hybrid approach reaches young and isolated people in lockdown

The Foundling Museum believes in creative action transforming lives, to stimulate imaginations and enrich young lives. Museum Director Caro Howell explains how the museum navigated a hybrid digital/analogue approach in order to support and inspire its network of volunteers and young care-leavers after the advent of Covid-19.

   ·   1 year ago
Museum of London

Beginner Read Case Studies    eCommerce and Merchandising   

Case Study: Museum of London’s online shop sales increased by 144%

The Museum of London is in a central London location and tells the story of Londoners from prehistoric times to the present day. The Museum of London Docklands gives the history of the London docks. Join Buying and Merchandising Manager Rita Rooney as she explains how the museum redeveloped their eCommerce strategy with the support of the Digital Culture Network. Case study from February 2021.

   ·   1 year ago
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Beginner Read Case Studies    Websites   

Case Study: Higher Rhythm’s new vision and website

Higher Rhythm Ltd is a not-for-profit organisation based in Yorkshire, providing music and media industry services and opportunities across the Yorkshire region. Click here to find out how the Digital Culture Network's Roberta Beattie supported their CEO, Steven Mundin, in redefining the organisation's vision for its new website.

   ·   1 year ago
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Beginner Read Case Studies    Email Marketing    Social Media   

Case Study: Brighton Fringe experiments to improve audience engagement

Brighton Fringe is England's largest arts festival. The festival normally runs an annual open access, large-scale event hosted across the city of Brighton & Hove in a variety of venues. Digital Marketing Coordinator, Jamie Haas, talks us through how our Tech Champions helped the festival get in touch with their audiences online through email marketing and social media.

   ·   1 year ago
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Beginner Read Case Studies    Websites   

Case Study: Mythstories’ website gets an overhaul

Mythstories is a museum based in Shrewsbury that holds a collection of storytelling artefacts and a library of folktales. For over 20 years the museum has organised funded projects with storytelling at their heart. Much of their work is out of doors, much is with young people – encouraging them to explore the oral heritage and become young storytellers. Read on to find out how the Digital Culture Network helped rework their website.

   ·   1 year ago

Beginner Read Case Studies    eCommerce and Merchandising   

Sector Case Study: Hospital Rooms – Digital fundraising for Mental Health Awareness Week

Hospital Rooms was one of the most impressive digital stories the Digital Culture Network heard in 2020: a six-week digital fundraising campaign which raised £30,000 in print sales, and resulted in a 300% increase in memberships and 3,387% increase in website traffic. Project Curator Natalie Tilbury takes us through this case study from July 2020.

   ·   2 years ago
Open Sky website
Case Study: Open Sky’s digital journey from creating digital content to setting up eCommerce

Open Sky Theatre is a small theatre company with big ideas based in rural Herefordshire, combining new writing with physical and digital theatre to tell powerful, moving stories based on real world events. Read on to find out how the Digital Culture Network supported Open Sky's Digital Director, Lisle Turner, in reimagining the organisation's digital strategy. Case study from December 2020.

   ·   2 years ago
Screengrab of Impact Dance's website

Beginner Read Case Studies    Websites   

Case Study: Impact Dance’s website journey

Impact Dance's main focus is to empower young people of diverse backgrounds through hip-hop dance training, mentoring, and national and international performances. Marketing and Communications Officer Clara Cowen talks us through how the London theatre company was supported by the Digital Culture Network to develop its website.

   ·   2 years ago
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Beginner Read Case Studies    Websites   

Case Study: China Plate’s website redevelopment

Launched in 2006, China Plate are an independent theatre studio that work with artists, venues and festivals to develop, make and present engaging, entertaining and accessible new work. Read on to find out how the Digital Culture Network supported China Plate with the redevelopment of their website.

   ·   2 years ago
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Beginner Read Websites   

How to write a website brief

Writing a brief for a web design project can be a daunting task. This article helps you break down your project and navigate this process.

   ·   4 months ago
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Beginner Read Websites   

How to select a web design agency

Selecting an agency to build your website can be a challenging process. This article is here to help you navigate the process as smoothly as possible.

   ·   4 months ago
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Beginner Read Websites   

Website brief template

A template that you can use as the basis to create your own website brief for web design agencies.

   ·   4 months ago
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Intermediate Read Email Marketing   

Guide to tracking email campaign engagement and template

In this article, you’ll learn about what email engagement is and some ideas for tracking engagement over time. This will help you build a picture of what resonates with your audience so you can build up a healthy relationship with your email subscribers.

   ·   4 months ago

Beginner Read eCommerce and Merchandising   

Top 7 eCommerce platforms for 2021

In this article we review 7 leading eCommerce platforms which are helping arts and cultural organisations pivot to online. We examine the usability, features, level of support, reporting and pricing structures for each platform. You'll also find examples of arts and cultural organisations using these platforms for reference.

   ·   1 year ago
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Beginner Read eCommerce and Merchandising   

Tech platform feature: Teemill print on demand store

Introduction to how organisations can utilise Teemill, an online platform that allows users to build an online shop and sell their designs. Read on to find out what our Tech Champion, Emma Roberts, learned when speaking with Teemill's Head of Business Development, Tobias Penner.

   ·   1 year ago

Beginner Read Email Marketing   

Email planning templates – downloads

Are you looking to get more results from your email marketing? These templates will help you determine your objectives, write effective calls to action and deliver content that your audience will love.

   ·   11 months ago
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Beginner Read Video and Digital Content   

Producing video content

This resource provides information and advice on making video content using a smartphone. As well as considerations for generating content, it contains advice on hardware, software and distribution.

   ·   2 years ago
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Beginner Read Websites   

What is an SSL Certificate and why do I need one?

SSL Security certificates play an important role in protecting your website. So, what are they and how do you get the right one for your website? This article will tell you all you need to know.

   ·   2 years ago

Beginner Read Search Engine Optimisation    Websites   

How to make your online content accessible

Learn how to make different forms of digital content accessible to all audience members and what steps you can take to make the experience for your audience as good as it can be, to ensure their needs are accounted for on different platforms.

   ·   2 years ago
To the right, a woman dressed as an ice queen sits within a giant snow globe. The the left, 2 small girls in coats face her, hands outreached to meet hers from the other side of the snow globe wall.

Beginner Read Video and Digital Content   

Online safeguarding resources and training

Safeguarding and child protection continue to be as important as ever, but with many organisations moving their programmes online in response to the coronavirus pandemic, online safety and protection has come to the fore.

   ·   1 year ago
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Microcopy for the arts: a quick guide

A guide from Substrakt designed to help cultural organisations get started with writing microcopy for their websites/digital products.

4 months ago
Two men talking at a desk into microphones with a laptop under a desk lamp

Beginner Read Video and Digital Content   

External Link

How to start a Podcast by The Space

How can a small team or a small arts organisation, perhaps overstretched and always with limited funding, take their work and bring it to a wider audience through podcasting? Clare Freeman shows you how to use what you already know, how to add to your skills, and why now is the time to make an arts podcast.

2 years ago
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What you need to do to get your team ready for reopening

With museums and other arts and culture institutions getting ready for opening their doors to the public once again, it is important not to overlook the people aspect of these plans. However, this may be easier said than done. This article by Association for Cultural Enterprises provides some guidance on key factors to consider to ensure teams are in the best possible shape to welcome visitors back.

1 year ago

Beginner Read Websites   

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5 tips to improve your web writing

This is a short guide from substrakt to help you improve your writing online. These techniques can be used by anyone who writes content as part of their job – whether that’s blogs, event copy or educational resources. The tips are applied within the guide, so you can see what they look like in action.

12 months ago
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Beginner Read Digital Marketing    Digital Strategy   

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The Space’s Online Audiences Toolkit

Your virtual audience may overlap with your physical audience. But it may be unique. And – cherished with the right content and supported with the right strategy – it can be grown and developed, potentially bringing a bigger and more diverse audience to your work.

1 year ago
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Beginner Read Video and Digital Content   

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The Space’s Digital Rights Toolkit

There may be a piece or production your organisation has created that is crying out for a wider audience or a longer life online. But everyone wanting to share or make digital arts content faces the same hurdle: clearing the rights in their work so it can be seen on TV, in cinemas or online. The Space has been working on an initiative to develop more guidance to organisations in the sector since 2017. Click to find out more.

2 years ago
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Beginner Read Social Media   

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Online Abuse – A Toolkit for the Cultural Sector

As artists and cultural organisations share more and more work online, it’s wise to consider the issues of online abuse and harassment. This guide from The Space looks at what can go wrong and how you might deal with it.

2 years ago
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Monetising Online Content – The Tank Museum and Patreon

We all recognise the value of online platforms in building a brand, creating an online community and building advocacy. But we can take this one step further thanks to Patreon.com. Read on to find out how in this article from Association for Cultural Enterprises.

1 year ago
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Beginner Read eCommerce and Merchandising   

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Paving the Path to Purchase – eCommerce UX Best Practices

Mobile devices comprise the bulk of eCommerce traffic, yet desktop sites have lower cart abandonment rates and higher average purchase values. Mobile eCommerce is the future, but if designers wish to maximize profits in the present, they must enhance desktop sites with eCommerce UX best practices. This article by Toptal looks at some of them.

1 year ago
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Beginner Read Video and Digital Content   

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Live streaming for the arts: lo-fi and low cost options

Live streaming an event or performance might feel unattainable, but there are low-cost and low-tech options for everyone. In this article by The Space, Jason Crouch, a freelance digital consultant with expertise in live streaming and a PhD in contemporary arts and technology, shares his tips on how to get started.

2 years ago

Beginner Read eCommerce and Merchandising   

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Pricing Strategies: Discount Strategies and Tactics

The right type of discount can maximise sales, but using the wrong type of discount can result in adverse consequences. Not only can the wrong discount reduce profits, but it can also devalue your brand. Use this guide by Nick Winkler at Shopify, to offer the right type of discount, to the right customer, at the right time.

2 years ago
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Beginner Read Video and Digital Content    Websites   

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Stage Text: Digital Subtitling Training

This free training, led by Stage Text's Programmes Systems Manager, Oliver Webster, will show you how subtitles work, talk you through the huge audience who use subtitles, and show you step-by-step how to start producing subtitles on YouTube's free platform.

2 years ago
Group of dancers performing in a field

Beginner Read Social Media   

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How to Optimise Your Social Posts for the Visually Impaired

Do you want a larger audience to consume your social media content? Wondering how to create content that’s more accessible to people with impairments? In this article by Social Media Examiner, you’ll discover tips and tools to make your social media content accessible to everyone.

2 years ago
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Beginner Read Digital Marketing   

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How to Set & Achieve Marketing Objectives in 2021

Article from HubSpot: In the marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. On the other hand, it can incentivize your team to prioritize your company’s needs over your customers’ needs.

1 year ago
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Beginner Read Search Engine Marketing   

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The Definitive Google Ad Grants Guide

Article from Anuncia: One of the most comprehensive guides to Google Ad Grants online. Here you’ll find everything you need to know about how your non-profit can benefit from up to $120,000 per year in free Google advertising via the Google for Nonprofits program.

2 years ago

Beginner Read Email Marketing   

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5 Tips for Writing Alt Text in Email

Article from Email on Acid: One of the essential parts of an accessible email is well-executed image alt text (alternative text). That said, good alt text should be a feature of every email, regardless of whether you’re designing for accessibility.

2 years ago
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