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Knowledge Hub

Beginner Read What you need to set up Meta ads

If you’re planning on creating ads on Facebook and Instagram then there are a few things you’ll need to do first. Here’s a checklist for the creative and cultural sector, to ensure that you’ve got everything you need to create a Meta ad campaign.

Beginner Read Getting started with Individual Fundraising

In this article, we explore key considerations for the creative and cultural sector in developing individual fundraising. We provide good practice examples, resources, and options for further free support.

Beginner Read Webinar recording – Setting up your first Google Ads campaign to drive website traffic

A webinar for creative and cultural organisations wanting to set up a Google Ads campaign

Beginner Read Digital Culture Podcast episode #7 – Why you should sell online and how to do it well with Katherine Brown

The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Katherine Brown, the Digital Culture Network Tech Champion for Ecommerce and Merchandising.

Beginner Read Webinar recording – End-to-End Access: A digital approach to inclusivity for deaf visitors

In this one-hour webinar, Oliver Webster, Head of Systems and Services at Stagetext, will present how to make your online resources and events accessible to deaf audiences.

Beginner Read What’s the difference between boosted posts and ad campaigns on Facebook and Instagram?

If you’ve been looking to set up an advert on Meta platforms like Facebook and Instagram, then you may have noticed that there are two different types of ads you can choose – boosted posts and creating ad campaigns in the Adverts Manager. While both can help you reach more people, they work in different ways. Here’s a simple guide to help you choose the best approach to promote your art or organisation.

Beginner Read Website Builder Platforms

Having a credible, impactful online presence is essential for creative and cultural organisations and individual artists alike. Fortunately, building a website has never been easier thanks to modern website builder platforms like Wix, Squarespace, and Weebly. In this resource, Andy explains all you need to know to get started with website builder platforms and choosing the right one for you.

Beginner Read Webinar recording – Saddling up for success: Your guide to harnessing data

A webinar for creative and cultural organisations to explore the tools, techniques and templates to use data effectively.

Beginner Read How to automate your social media reporting

Do you spend a lot of time each month copying data or taking screenshots of your social media stats and pasting them into a report? Are you struggling to understand what is happening across your social media channels? Would you like to build an automated dashboard to save you time and help inform your activities? In this article we explain three methods you can use to consolidate your data, save time, and tell your story.

Beginner Read Webinar recording – Smartphone photography: Taking great photos for your online shop

A webinar for creative and cultural organisations and individuals who want to improve their product imagery using just a smartphone, to grow their online sales.

Beginner Read Digital Culture Podcast episode #6 – Helping you build a fantastic website with Andy Leitch

The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Andy Leitch, the Digital Culture Network Tech Champion for Websites.

Beginner Read Webinar recording – How to create a simple website on a shoestring!

A webinar for artists and smaller arts and culture organisations with limited budgets who need a simple website.

Beginner Read Digital strategy development for creative and cultural organisations: A step-by-step guide

Developing a robust digital strategy is essential for creative and cultural organisations to thrive when having to achieve a lot with limited resources. A digital strategy allows you to not only engage your audiences more effectively but helps to ensure that you are well positioned for growth and well prepared for change. Here’s how creative and cultural organisations can build a strategic plan that aligns with their values and vision, providing clear actions and outcomes to make meaningful change happen.

Beginner Read Digital Culture Podcast episode #5 – Creating engaging cultural content with Dean Shaw

The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Dean Shaw, the Digital Culture Network Tech Champion for Content Creation.

Beginner Read What is Bluesky and should it be a part of your social media strategy?

The social media platform Bluesky started to achieve popularity in 2024 as an alternative to X (formerly known as Twitter) and Meta’s Threads. But what do you need to know about using the micro-blogging platform? As artists and creative and cultural organisations, should you be incorporating it into your social media toolkits?

Beginner Read Webinar recording – Revitalise your email marketing – grow and engage audiences with email

This webinar will include practical tips and best practice examples to help you optimise your email marketing. 

Beginner Read Evaluation with learning disabled audiences and participants

This resource will take you through evaluation, feedback and data collection with learning disabled audiences and participants in creative and cultural organisations.

Beginner Read What is your ‘tech stack’? And can you make yours work better for your creative or cultural organisation?

In this article, eCommerce Tech Champion Katherine Brown explains exactly what is a ‘tech stack’ is, what makes a good ‘tech stack’ and ways to identify the functional needs of your tech stack.