Beginner Read Digital Accessibility   

Introduction to Digital Accessibility

The goal of digital accessibility is to create digital products and services that are inclusive and provide equal access to information and functionality to all users, regardless of their abilities. This article aims to introduce you to the principles of digital accessibility, and shed some light on some of the things you need to know when creating accessible digital content.

   ·   1 year ago

Beginner Read Digital Strategy   

Introduction to Digital Strategy

An effective digital strategy can be vital to your organisation’s success. Read on to understand the key considerations when developing yours.

   ·   4 years ago

Beginner Read Email Marketing   

Introduction to Email Marketing

Email marketing is a powerful tool when it comes to building relationships with your audience. Read on to find out more about what it can do for your organisation.

   ·   3 years ago

Beginner Read Social Media   

Introduction to Social Media

Social media is a unique and powerful way to help your organisation thrive and engage with your audience. Read on to find out more.

   ·   3 years ago

Beginner Read Websites   

Top Tips for Websites

Whether you're creating a brand-new site or reviewing your existing web presence completely, here are some recommendations for making your website as effective as possible.

   ·   3 years ago

Beginner Read Email Marketing   

Email Marketing: A Diagnostic Checklist

If you’re looking for ways to improve your email marketing strategy, this checklist will help you establish where you are now and where you could go next.

   ·   3 years ago

Beginner Read Digital Accessibility   

Digital Accessibility: A Diagnostic Checklist

There are so many advantages to creating content that is digitally accessible. Not only is it inclusive, it can help your content convert better as well as appear in relevant searches. For creative and cultural organisations, it's also a wonderful way to make sure you can reach your audiences. To help you get started we've created a simple diagnostic checklist for digital accessibility with links to further resources.

   ·   7 months ago
5 Tips for Cleaning your CRM

Your organisation’s Customer Relationship Management (CRM) system is a powerful tool, but when your data becomes muddied with duplicates or incomplete information, it throws a spanner into your organisational processes. Here are 5 simple ways to clean up your organisation’s CRM.

   ·   7 months ago

Beginner Read

Myth Busters

We often hear the same misconceptions and this article aims to unpick the myths you're likely to encounter whilst working on a digital project or more broadly in the sector.

   ·   8 months ago

Beginner Read Websites   

Testing and improving your website navigation

Tree testing is a quick and easy way to test the effectiveness of your website navigation. It’s a technique that can also test a new website structure you may be planning. A tree test can confirm how easy (or difficult!) it is to find important information on your website. This article by Andy explains it all.

   ·   4 months ago

Beginner Read Social Media   

Social Media: A Diagnostic Checklist

Do you have a good understanding of how your social media is performing? Our diagnostic will help you assess and improve your activities.

   ·   3 years ago

Beginner Read Email Marketing   

Top Tips for Email Marketing

Whether you already send emails regularly or you’re planning your very first campaign, these top tips will help you to plan your mail-outs and learn from them.

   ·   3 years ago

Beginner Read Social Media   

What’s a social media ‘pixel’ and what do they do?

Social media tracking pixels are a powerful tool for marketers working in the arts and culture sector. But how do they work? How can they support and improve your paid advertising? And are there any drawbacks you need to be aware of? This article will answer these questions and give you a better understanding of a social media 'pixel'.

   ·   11 months ago

Beginner Read Email Marketing   

Emergency email marketing repair kit

When your email marketing campaign doesn’t perform as well as you need it to there are some simple questions to ask. This article gives you the 5 W’s to investigate why your campaign is not performing as expected: Who, What, When Where, and Why?

   ·   12 months ago

Beginner Read Email Marketing   

Segmentation Audience Personas

Personas are fictional representations of people within your audience or customer base. In this article, we explore how personas work where resources in terms of time and budgets are limited. If you don’t have time or money for a major project, this article will show you what a lo-fi, low-cost version of personas look like and how can creating personas add value.

   ·   1 year ago

Intermediate Read Digital Strategy   

Limited resources? Do less and achieve more.

Do you often find yourself juggling 10 different tasks at once? Do you find you are not doing things as well as you know you could? This article will help you to streamline your marketing and redirect focus towards feasible and sustainable goals.

   ·   1 year ago

Beginner Read Social Media   

How to create a social media content calendar

If you work in marketing for the creative and cultural sector and you are stretched for time and resources, then a social media content calendar can be your best friend. This handy resource can form a part of your social media strategy and help you prepare and plan for the year ahead. Here is an easy guide to setting up your own social media content calendar and what you may like to include in it.

   ·   1 year ago
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Coffee Break with Andy our Website Tech Champion

In this video, you'll learn all about Andy - our Tech Champion for websites. With a broad career in tech, Andy can support creative and cultural organisations and individuals across a variety of website projects.

1 year ago
Jargon Busters

In this tea break chat, we asked some of our Tech Champions about their early experiences working in digital, by the end, you might realise that you are not alone when it comes to learning the digital ropes.  

   ·   1 year ago

Beginner Read Data Analytics and Insight   

Getting started with Google Looker Studio

In this article, we explore Google Looker Studio (formerly Google Data Studio) and how it can be used to create interactive and shareable reports to help you see how you are performing, if you're on track to reach your objectives, and identify opportunities for change.

   ·   2 years ago

Beginner Read eCommerce and Merchandising   

Why it pays to get ready for the festive season

Did you know that the festive season can be a great opportunity for creative and cultural organisations and artists to generate online revenue? During December consumer spending leaps as many people celebrate Christmas, Hanukkah and other festivals with gift-giving and plenty of socialising. Read on to discover what you can do to get ready.

   ·   2 years ago

Beginner Read eCommerce and Merchandising   

Where’s my order? 5 customer service quick wins for the festive period

This article focuses on how creative and cultural individuals and organisations can keep customer service running smoothly during the festive period. The run-up to Christmas is a busy time for shopping online and in this article we highlight 5 best practice tips to pro-actively manage communications with your customers and minimise workload for your customer service team.

   ·   2 years ago

Beginner Read Digital Strategy   

Cyber Security 101

Cyber security is a critical, yet often overlooked, aspect of your strategy. Understanding what you and your organisation can do to protect your online and off-line systems and networks will help protect your data from theft and damage. In this article we'll explore how you can protect yourself and your organisation.

   ·   2 years ago

Intermediate Read Digital Strategy   

3 Prioritisation Techniques for Arts Marketeers

The role of prioritisation tools has become increasingly vital for creative and cultural organisations. This article explores the Value vs Effort, The Kano Model, and MoSCoW methods and how these tools can support more efficient and effective marketing plans.

   ·   1 year ago

Beginner Read Case Studies   

How SENSE Arts Made Dance Film Accessible Using SubPac Technology

We are always excited to share different ways that organisations create accessible content. We spoke to film director Sima Gonsai, who has been working with SENSE Arts and their disabled artists. We explored the work they have been doing and their innovative use of SubPac technologies to create accessible and inclusive dance film experiences.

   ·   1 week ago

Case Studies   

Digital Journeys Case Study: Blast Theory

This is the second case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.

   ·   11 months ago

Beginner Read Case Studies   

Digital Journeys Case Study: Grimm & Co

Welcome to the first case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.

   ·   11 months ago

Beginner Read Case Studies    Social Media   

Digital Journeys Case Study: Samia Malik

This is the third case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.

   ·   4 months ago

Beginner Read Case Studies    Social Media   

Digital Journeys Case Study: Rosetta Arts

This is the fourth case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.

   ·   3 months ago

Beginner Read Case Studies    Websites   

Case Study: Raising2Children

Raising2Children is an online resource for parents, children, young people, and colleagues that supports families. Raising2Children create resources that bring together evidence-based research on child development and therapeutic tools using the arts. Click here to find out how Cultural Digital Network helped rework their website.

   ·   2 years ago

Beginner Read Case Studies   

Case Study: DanceEast getting dance into classrooms

DanceEast is a dance organisation based in Ipswich, working locally, regionally and nationally. Lucy Bayliss, their Head of Creative Programmes, tells us how they employed digital technology to get their dance programmes into classrooms.

   ·   2 years ago

Beginner Read Case Studies   

Case Study: The Foundling Museum’s hybrid approach reaches young and isolated people in lockdown

The Foundling Museum believes in creative action transforming lives, to stimulate imaginations and enrich young lives. Museum Director Caro Howell explains how the museum navigated a hybrid digital/analogue approach in order to support and inspire its network of volunteers and young care-leavers after the advent of Covid-19.

   ·   3 years ago

Beginner Read Case Studies    eCommerce and Merchandising   

Case Study: Museum of London’s online shop sales increased by 144%

The Museum of London is in a central London location and tells the story of Londoners from prehistoric times to the present day. The Museum of London Docklands gives the history of the London docks. Join Buying and Merchandising Manager Rita Rooney as she explains how the museum redeveloped their eCommerce strategy with the support of the Digital Culture Network. Case study from February 2021.

   ·   3 years ago

Beginner Read Case Studies    Websites   

Case Study: Higher Rhythm’s new vision and website

Higher Rhythm Ltd is a not-for-profit organisation based in Yorkshire, providing music and media industry services and opportunities across the Yorkshire region. Click here to find out how the Digital Culture Network's Roberta Beattie supported their CEO, Steven Mundin, in redefining the organisation's vision for its new website.

   ·   3 years ago

Beginner Read Case Studies    Email Marketing    Social Media   

Case Study: Brighton Fringe experiments to improve audience engagement

Brighton Fringe is England's largest arts festival. The festival normally runs an annual open access, large-scale event hosted across the city of Brighton & Hove in a variety of venues. Digital Marketing Coordinator, Jamie Haas, talks us through how our Tech Champions helped the festival get in touch with their audiences online through email marketing and social media.

   ·   3 years ago

Beginner Read Case Studies    Websites   

Case Study: Mythstories’ website gets an overhaul

Mythstories is a museum based in Shrewsbury that holds a collection of storytelling artefacts and a library of folktales. For over 20 years the museum has organised funded projects with storytelling at their heart. Much of their work is out of doors, much is with young people – encouraging them to explore the oral heritage and become young storytellers. Read on to find out how the Digital Culture Network helped rework their website.

   ·   3 years ago

Beginner Read Case Studies    eCommerce and Merchandising   

Sector Case Study: Hospital Rooms – Digital fundraising for Mental Health Awareness Week

Hospital Rooms was one of the most impressive digital stories the Digital Culture Network heard in 2020: a six-week digital fundraising campaign which raised £30,000 in print sales, and resulted in a 300% increase in memberships and 3,387% increase in website traffic. Project Curator Natalie Tilbury takes us through this case study from July 2020.

   ·   3 years ago
Case Study: Open Sky’s digital journey from creating digital content to setting up eCommerce

Open Sky Theatre is a small theatre company with big ideas based in rural Herefordshire, combining new writing with physical and digital theatre to tell powerful, moving stories based on real world events. Read on to find out how the Digital Culture Network supported Open Sky's Digital Director, Lisle Turner, in reimagining the organisation's digital strategy. Case study from December 2020.

   ·   3 years ago

Beginner Read Case Studies    Websites   

Case Study: Impact Dance’s website journey

Impact Dance's main focus is to empower young people of diverse backgrounds through hip-hop dance training, mentoring, and national and international performances. Marketing and Communications Officer Clara Cowen talks us through how the London theatre company was supported by the Digital Culture Network to develop its website.

   ·   3 years ago

Beginner Read Case Studies    Websites   

Case Study: China Plate’s website redevelopment

Launched in 2006, China Plate are an independent theatre studio that work with artists, venues and festivals to develop, make and present engaging, entertaining and accessible new work. Read on to find out how the Digital Culture Network supported China Plate with the redevelopment of their website.

   ·   3 years ago

Beginner Read Social Media   

What Goes into a Social Media Policy for Creative and Cultural Organisations?

If you work for a creative or cultural organisation and are active on social media, then drawing up a social media policy is considered best practice. Many organisations will face a crisis on social media at some point. Having a solid social media policy in place can help to protect your organisation and employees, while also reducing the likelihood of a crisis unfolding in the first place. This document is designed to protect your business and employees when using social media. Read on to find out what goes into this document.

   ·   2 months ago

Intermediate Read Email Marketing   

Guide to tracking email campaign engagement

In this article, you’ll learn about what email engagement is and some ideas for tracking engagement over time. This will help you build a picture of what resonates with your audience so you can build up a healthy relationship with your email subscribers.

   ·   2 years ago

Beginner Read eCommerce and Merchandising   

Top 7 eCommerce platforms for 2023

In this article we review 7 leading eCommerce platforms which are helping arts and cultural organisations pivot to online. We examine the usability, features, level of support, reporting and pricing structures for each platform. You'll also find examples of arts and cultural organisations using these platforms for reference.

   ·   3 years ago

Beginner Read eCommerce and Merchandising   

Tech platform feature: Teemill print on demand store

Introduction to how organisations can utilise Teemill, an online platform that allows users to build an online shop and sell their designs. Read on to find out what our Tech Champion, Emma Roberts, learned when speaking with Teemill's Head of Business Development, Tobias Penner.

   ·   3 years ago

Beginner Read Email Marketing   

Creating email templates – downloadable guides

Are you looking to get more results from your email marketing? Creating and completing these templates will help you determine your objectives, write effective calls to action and deliver content that your audience will love.

   ·   3 years ago

Beginner Read Video and Digital Content   

Producing video content

This resource provides information and advice on making video content using a smartphone. As well as considerations for generating content, it contains advice on hardware, software and distribution.

   ·   4 years ago
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