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Ollie Couling
Digital Strategy Tech Champion South West

Ollie Couling

Ollie specialises in digital marketing and strategy. He can provide simple, practical steps to get your digital marketing activity on the right track and support you through the research, planning and development stages of your strategy. Based in the Bristol office, Ollie offers Digital Marketing support to creative and cultural organisations across England.
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Digital Strategy

Beginner Digital Culture Podcast Episode #19 – Hyperlocal targeting with David Yard from Gulbenkian Arts Centre

In this episode, James catches up with David Yard from Gulbenkian Arts Centre, one of our 2025 Digital Culture Network Award winners. David shares how the team are using digital tools and a clear strategy to strengthen local audience engagement and deliver meaningful results.

Specialisms covered in this article: Digital Marketing    Digital Strategy    Social Media   

   ·   6 months ago

Beginner Digital Culture Podcast Episode #18 – Creative strategy, data and transparency with Jonny Goode

For this episode of our Digital Culture Awards series, James speaks with Jonny Goode, Communications Manager at Blast Theory and winner of the 2025 Digital Ambassador award. They explore how Jonny’s championing of digital tools, data-led strategy, and open knowledge-sharing has helped shape Blast Theory’s communications approach and inspired others across the sector.

Specialisms covered in this article: Social Media Marketing    Data Analytics and Insight    Digital Marketing    Digital Strategy   

   ·   7 months ago

Beginner Digital Culture Podcast Episode #14 – Data-driven impact for young people with Simon Glenister from Noise Solution

The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode of the Digital Culture Podcast, James talks to…

Specialisms covered in this article: Data Analytics and Insight    Digital Strategy   

   ·   8 months ago

Beginner Digital Culture Podcast Episode #12 – Socially impactful digital storytelling with Chris Sonnex from Cardboard Citizens

In this episode of our Digital Culture Awards series, James chats with Chris Sonnex from Cardboard Citizens, Digital Content winners. Chris shares how their 'More Than One Story’ project used digital channels and strong partnerships to reach over 150,000 people.

Specialisms covered in this article: Digital Marketing    Digital Strategy    Video and Digital Content   

   ·   8 months ago

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Arts Council England’s Responsible AI Practical Toolkit

These resources were created over a twelve-month research and development period at Arts Council England. They offer a framework to help creative and cultural organisations that want to create their own Responsible AI policies and practices.

Specialisms covered in this article: Digital Strategy   

8 months ago

Beginner Digital Culture Podcast Episode #11 – Monetising a global community through video with Nik Wyness from The Tank Museum

In this episode of our Digital Culture Awards series, James talks to Nik Wyness from Digital Marketing category winner, The Tank Museum. Nik discusses how the museum built an online community with videos and turned it into a global digital strategy to drive revenue and engagement.

Specialisms covered in this article: Digital Marketing    Digital Strategy    eCommerce and Merchandising    Video and Digital Content   

   ·   8 months ago

Beginner Digital Culture Podcast Episode #10 – Visitor survey design with Nadia Sommella from the Barber Institute of Fine Arts

In the first episode of our series speaking with 2025 Digital Culture Award winners, James Akers catches up with Nadia Sommella from the Barber Institute of Fine Arts about how they redesigned their visitor survey process. They explore how to make data collection more inclusive, accessible, and impactful.

Specialisms covered in this article: Audience Data Collection and Evaluation    Digital Strategy   

   ·   8 months ago

Beginner Digital Culture Podcast episode #9 – Creating an AI policy toolkit with Arts Council England

In this episode of the Digital Culture Podcast, we welcome our first guests from outside the team. James Akers interviews Owen Hopkin from Arts Council England and Oonagh Murphy from Goldsmiths about Arts Council's approach to creating an AI Policy, and what arts and culture organisations can learn from that process.

Specialisms covered in this article: Digital Marketing    Digital Strategy   

   ·   10 months ago

Beginner Digital Culture Podcast episode #2 – Navigating strategy in the creative and cultural sector with Ollie Couling

The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews ⁠Ollie Couling⁠, the Digital Culture Network Tech Champion for Digital Marketing and Strategy.

Specialisms covered in this article: Digital Marketing    Digital Strategy   

   ·   1 year ago

Intermediate 3 Prioritisation Techniques for Arts Marketeers

The role of prioritisation tools has become increasingly vital for creative and cultural organisations. This article explores the Value vs Effort, The Kano Model, and MoSCoW methods and how these tools can support more efficient and effective marketing plans.

Specialisms covered in this article: Digital Strategy   

   ·   2 years ago