Ollie Couling

Beginner Read Digital strategy development for creative and cultural organisations: A step-by-step guide

Developing a robust digital strategy is essential for creative and cultural organisations to thrive when having to achieve a lot with limited resources. A digital strategy allows you to not only engage your audiences more effectively but helps to ensure that you are well positioned for growth and well prepared for change. Here’s how creative and cultural organisations can build a strategic plan that aligns with their values and vision, providing clear actions and outcomes to make meaningful change happen.

Beginner Read Digital Culture Podcast episode #2 – Navigating strategy in the creative and cultural sector with Ollie Couling

The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews ⁠Ollie Couling⁠, the Digital Culture Network Tech Champion for Digital Marketing and Strategy.

Beginner Read Webinar recording – Content strategy development: Aligning content with a marketing funnel

A webinar for those working in the creative and cultural sector to learn techniques for creating a content marketing strategy.

Intermediate Read 3 Prioritisation Techniques for Arts Marketeers

The role of prioritisation tools has become increasingly vital for creative and cultural organisations. This article explores the Value vs Effort, The Kano Model, and MoSCoW methods and how these tools can support more efficient and effective marketing plans.

Beginner Read Webinar recording – Limited resources? Do less and achieve more!

A webinar for creative and cultural organisations looking to streamline their marketing and redirect focus towards more sustainable and certain goals.

Beginner Read Digital Culture Award Winner Case Study: Sense

Meet 'Digital Inclusion' category Winners Sense and learn about their inclusive dance film 'Moving Portraits', made in collaboration with dancers who are deafblind and/or are living with complex disabilities.

Beginner Read Digital Culture Award Winner Case Study: We The Curious

We The Curious produced a sustainable and successful online revenue stream with their charitable aims at the centre of their decision-making. Find out more about their 'Income Generation' category winning online shop.

Beginner Read Digital Culture Award Winner Case Study: Dante or Die

Dante or Die’s interactive short Odds On fuses narrative, gameplay, and animation to explore the impact of gambling harm. Find out why it was the 'Digital Content' winner in the 2023 Digital Culture Awards.

Beginner Read Digital Culture Award Winner Case Study: Julie Nicholson

Learn about Julie Nicholson and her work at Digital Voice to amplify the voices of marginalised people and groups. Julie was named the 'Digital Ambassador' category Winner for the DigitalMe project.

Beginner Read Digital Culture Award Winner Case Study: Crab Museum

Learn how 'Being Social' category Winners Crab Museum developed a truly unique social presence that has seen them grow their loyal online & physical audience.

Beginner Read Digital Culture Award Winner Case Study: Watershed

Learn how 'Using Data' category Winners Watershed developed new data-informed inclusion strategies by embracing a new framework for data collection & analysis.

Beginner Read Digital Culture Award Winner Case Study: DaDa

Learn more about DaDa’s 'Digital Transformation' winning research & development project, which explored the use of augmented reality holograms to provide BSL interpretation for non-traditional theatre.

Beginner Read Digital Culture Award Winner Case Study: LeftCoast

Learn how the first 'Tech Champion’s Choice' Winners - LeftCoast - are embedding digital technology & skills development into the heart of their operations to build robust a foundation for a sustainable future.

Beginner Read Jargon Busters

In this tea break chat, we asked some of our Tech Champions about their early experiences working in digital, by the end, you might realise that you are not alone when it comes to learning the digital ropes.  

Beginner Read How to write a landing page headline that converts

Writing a landing page headline in 6 to 12 words is not as simple as it first appears but there is a straightforward process you can follow to move from a poor-performing headline, to one that performs. Read on to learn about the key steps you should consider following to optimise your landing page headlines.

Beginner Read Webinar recording – Why are you measuring that?

A webinar for arts and culture organisations to learn how to define and track the metrics for different audience actions.

Beginner Read 5 reasons why creative and cultural organisations need a digital strategy

This article aims to provide compelling reasons why creative and cultural organisations and individuals should continue to put emphasis on their digital strategy so that they can adapt to change and drive better results.

Beginner Read Cyber Security 101

Cyber security is a critical, yet often overlooked, aspect of your strategy. Understanding what you and your organisation can do to protect your online and off-line systems and networks will help protect your data from theft and damage. In this article we'll explore how you can protect yourself and your organisation.