Digital Strategy

Ollie Couling
Digital Strategy Tech Champion South West

Ollie Couling

Ollie specialises in digital marketing and strategy. He can provide simple, practical steps to get your digital marketing activity on the right track and support you through the research, planning and development stages of your strategy. Based in the Bristol office, Ollie offers Digital Marketing support to creative and cultural organisations across England.
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Beginner Read Digital Marketing    Digital Strategy   

Digital Culture Podcast episode #2 – Navigating strategy in the creative and cultural sector with Ollie Couling

The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews ⁠Ollie Couling⁠, the Digital Culture Network Tech Champion for Digital Marketing and Strategy.

   ·   1 month ago

Intermediate Read Digital Strategy   

3 Prioritisation Techniques for Arts Marketeers

The role of prioritisation tools has become increasingly vital for creative and cultural organisations. This article explores the Value vs Effort, The Kano Model, and MoSCoW methods and how these tools can support more efficient and effective marketing plans.

   ·   2 years ago

Intermediate Read Digital Strategy   

Limited resources? Do less and achieve more.

Do you often find yourself juggling 10 different tasks at once? Do you find you are not doing things as well as you know you could? This article will help you to streamline your marketing and redirect focus towards feasible and sustainable goals.

   ·   2 years ago
Jargon Busters

In this tea break chat, we asked some of our Tech Champions about their early experiences working in digital, by the end, you might realise that you are not alone when it comes to learning the digital ropes.  

   ·   2 years ago

Beginner Read Paid Social Media    Digital Marketing    Digital Strategy    Social Media   

How to write a landing page headline that converts

Writing a landing page headline in 6 to 12 words is not as simple as it first appears but there is a straightforward process you can follow to move from a poor-performing headline, to one that performs. Read on to learn about the key steps you should consider following to optimise your landing page headlines.

   ·   2 years ago

Beginner Read Digital Strategy   

Cyber Security 101

Cyber security is a critical, yet often overlooked, aspect of your strategy. Understanding what you and your organisation can do to protect your online and off-line systems and networks will help protect your data from theft and damage. In this article we'll explore how you can protect yourself and your organisation.

   ·   2 years ago