Nicola Barratt

Beginner Read What you need to set up Meta ads

If you’re planning on creating ads on Facebook and Instagram then there are a few things you’ll need to do first. Here’s a checklist for the creative and cultural sector, to ensure that you’ve got everything you need to create a Meta ad campaign.

Beginner Read What’s the difference between boosted posts and ad campaigns on Facebook and Instagram?

If you’ve been looking to set up an advert on Meta platforms like Facebook and Instagram, then you may have noticed that there are two different types of ads you can choose – boosted posts and creating ad campaigns in the Adverts Manager. While both can help you reach more people, they work in different ways. Here’s a simple guide to help you choose the best approach to promote your art or organisation.

Beginner Read What is Bluesky and should it be a part of your social media strategy?

The social media platform Bluesky started to achieve popularity in 2024 as an alternative to X (formerly known as Twitter) and Meta’s Threads. But what do you need to know about using the micro-blogging platform? As artists and creative and cultural organisations, should you be incorporating it into your social media toolkits?

Beginner Read Should we leave X? 6 questions to ask yourself before leaving any social media platform.

With social media platforms being so changeable, it's worth regularly reviewing your approach to ensure you're in the right place to reach your target audience. This article will guide you through what X is, what’s changed recently, and 6 key questions to ask yourself if you're thinking of leaving it or any other platform.

Beginner Read Digital Culture Podcast episode #1 – Social Media with Katy Farrell and Nicola Barratt

The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews the Digital Culture Network Tech Champions Katy Farrell and Nicola Barratt who specialise in Social Media.

Beginner Read Webinar recording – What goes into a social media strategy

A webinar for anyone working in the creative and cultural sector who wants to create a social media strategy but isn’t sure where to start.

Beginner Read Reaching your audience: Making your Meta Ads more effective

This article will explain how to make your Meta (Facebook and Instagram) ads more effective by using a marketing funnel and key tools like Meta Pixels and Audiences. You’ll learn how to move users from the awareness stage all the way to taking action on your website.

Beginner Read Should you be using Threads to grow your social media audience?

Threads is a Meta social media app, introduced in 2023 as an alternative to Twitter (now known as X). Many of the creative and cultural organisations and individuals we support have been holding out on signing up for an account to see if the platform will last the distance. As Threads celebrated its first birthday in July 2024, we thought it was time to look at some of the app’s key features and whether you could be using Threads to grow your audience.

Beginner Read How to grow the audience for your online shop

In this article, we will look at how creative and cultural organisations and individuals can grow traffic to their online shop, to drive online sales.

Beginner Read What Goes into a Social Media Policy for Creative and Cultural Organisations?

If you work for a creative or cultural organisation and are active on social media, having a solid social media policy in place can help to protect your organisation and employees, while also reducing the likelihood of a crisis unfolding in the first place. This document is designed to protect your business and employees when using social media.

Beginner Read Why you need a crisis comms plan for your social media

If you are using social media to promote a creative or cultural organisation, then it’s a very good idea to have a crisis comms plan in place before you need one. This short guide to crisis planning for social media helps you to have the right policies in place, to be prepared if a crisis arises, and to learn from any experience.

Beginner Read Digital Journeys Case Study: Rosetta Arts

This is the fourth case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.

Beginner Read Webinar recording – Choosing a paid advertising platform: a Google, Meta & TikTok ads overview

A webinar for cultural and creative organisations and individuals to understand the main differences between three paid advertising platforms: Google Ads, Facebook Ads and TikTok Ads. Learn which platform is best for the growth of your organisation.

Beginner Read Digital Journeys Case Study: Samia Malik

This is the third case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.

Beginner Read Webinar recording – Getting started with TikTok

A webinar for creative and cultural organisations to get started with TikTok.

Beginner Read What’s a social media ‘pixel’ and what do they do?

Social media tracking pixels are a powerful tool for marketers working in the arts and culture sector. But how do they work? How can they support and improve your paid advertising? And are there any drawbacks you need to be aware of? This article will answer these questions and give you a better understanding of a social media 'pixel'.