Nicola Barratt

This article will explain how to make your Meta (Facebook and Instagram) ads more effective by using a marketing funnel and key tools like Meta Pixels and Audiences. You’ll learn how to move users from the awareness stage all the way to taking action on your website.

Threads is a Meta social media app, introduced in 2023 as an alternative to Twitter (now known as X). Many of the creative and cultural organisations and individuals we support have been holding out on signing up for an account to see if the platform will last the distance. As Threads celebrated its first birthday in July 2024, we thought it was time to look at some of the app’s key features and whether you could be using Threads to grow your audience.

Social media is a unique and powerful way to help your organisation thrive and engage with your audience. Read on to find out more.

Are you reviewing your social media performance? Social media analytics can inform your content strategies and help you to create great, engaging content.

Do you have a good understanding of how your social media is performing? Our diagnostic will help you assess and improve your activities.

Social media tracking pixels are a powerful tool for marketers working in the arts and culture sector. But how do they work? How can they support and improve your paid advertising? And are there any drawbacks you need to be aware of? This article will answer these questions and give you a better understanding of a social media 'pixel'.

If you work in marketing for the creative and cultural sector and you are stretched for time and resources, then a social media content calendar can be your best friend. This handy resource can form a part of your social media strategy and help you prepare and plan for the year ahead. Here is an easy guide to setting up your own social media content calendar and what you may like to include in it.

In this tea break chat, we asked some of our Tech Champions about their early experiences working in digital, by the end, you might realise that you are not alone when it comes to learning the digital ropes.  

In this article we have covered key social media metrics and recommended next steps.

Writing a landing page headline in 6 to 12 words is not as simple as it first appears but there is a straightforward process you can follow to move from a poor-performing headline, to one that performs. Read on to learn about the key steps you should consider following to optimise your landing page headlines.

This is the third case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.

This is the fourth case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.

Learn how the first 'Tech Champion’s Choice' Winners - LeftCoast - are embedding digital technology & skills development into the heart of their operations to build robust a foundation for a sustainable future.

Learn how 'Being Social' category Winners Crab Museum developed a truly unique social presence that has seen them grow their loyal online & physical audience.

Dante or Die’s interactive short Odds On fuses narrative, gameplay, and animation to explore the impact of gambling harm. Find out why it was the 'Digital Content' winner in the 2023 Digital Culture Awards.

Michael Hardy, winner of the 2022 Digital Culture Awards category for Emerging Digital Leader, tells us all about what made him a winner.

Brighton Fringe is England's largest arts festival. The festival normally runs an annual open access, large-scale event hosted across the city of Brighton & Hove in a variety of venues. Digital Marketing Coordinator, Jamie Haas, talks us through how our Tech Champions helped the festival get in touch with their audiences online through email marketing and social media.

Hear from York Museums Trust as they reflect on their lockdown social media project #CuratorBattle. Case study from October 2020.

If you work for a creative or cultural organisation and are active on social media, having a solid social media policy in place can help to protect your organisation and employees, while also reducing the likelihood of a crisis unfolding in the first place. This document is designed to protect your business and employees when using social media.

If you are using social media to promote a creative or cultural organisation, then it’s a very good idea to have a crisis comms plan in place before you need one. This short guide to crisis planning for social media helps you to have the right policies in place, to be prepared if a crisis arises, and to learn from any experience.

A webinar for cultural and creative organisations and individuals to understand the main differences between three paid advertising platforms: Google Ads, Facebook Ads and TikTok Ads. Learn which platform is best for the growth of your organisation.

A webinar for creative and cultural organisations to get started with TikTok.

A webinar for creative and cultural organisations to explore how effectively they're using social media to engage and speak with audiences.

A webinar for arts and culture organisations to learn the fundamentals behind advertising on Facebook.

A webinar for arts and culture organisations to learn how to create the perfect social media strategy to align with their goals.

A webinar for arts and culture organisations to learn how to create valuable content for Instagram and use their insights to grow a community.

A webinar for libraries to explore how to harness digital communication strategies to maintain vital connections with communities.

A webinar for arts and cultural organisations to learn how to use the newest social media platform taking the world by storm.

A webinar for arts and cultural organisations who want their Twitter account to work harder and reach further.

A webinar for arts and cultural organisations who want to extend the reach and success of their Instagram platform.

A webinar for arts and cultural organisations who want to extend the reach and success of their Instagram platform.

Whilst your audiences, participants or stakeholders may not be able to engage with you physically at the moment, you can still reach people through social media.