Beginner Read · Typical

Webinar recording – How to use social media effectively – stop broadcasting and start engaging

Attachments:

Download: DCN Webinar - How to use social media effectively - Stop broadcasting and start engaging (5768Kb)

In this article

About the Webinar

In this webinar, Nicola Barratt, Tech Champion for Social Media, will explain why focusing on engagement instead of referral traffic can be a more effective strategy.

You will learn the benefits of an engagement approach, including:

Getting an algorithm boost
Developing a relationship with your audiences
Enhancing your brand’s reputation
Making communication a two-way street
Achieving your digital objectives

Resources, links and further information

Download the webinar presentation as a PDF here >

Useful links:

SparkToro article on Zero-Click Content

Hootsuite article on the Facebook algorithm and engagement

Tweetdeck

Social media scheduling tools:

There are lots of different scheduling platforms out there, these are just some of the lower-cost options available. Many scheduling platforms offer a non-profit discount so it’s always worth enquiring whether that’s available before you purchase.

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.

Other news

Beginner Read Social Media

How to create a social media content calendar

If you work in marketing for the creative and cultural sector and you are stretched for time and resources, then a social media content calendar can be your best friend. This handy resource can form a part of your social media strategy and help you prepare and plan for the year ahead. Here is an easy guide to setting up your own social media content calendar and what you may like to include in it.

Nicola Barratt

· 1 year ago

Beginner Read Social Media

Introduction to Social Media

Social media is a unique and powerful way to help your organisation thrive and engage with your audience. Read on to find out more.

Digital Culture Network

· 3 years ago

More by the author

Beginner Read Social Media

What’s a social media ‘pixel’ and what do they do?

Social media tracking pixels are a powerful tool for marketers working in the arts and culture sector. But how do they work? How can they support and improve your paid advertising? And are there any drawbacks you need to be aware of? This article will answer these questions and give you a better understanding of a social media 'pixel'.

Nicola Barratt

· 11 months ago

Beginner Read Social Media

How to create a social media content calendar

Nicola Barratt

· 1 year ago