In this webinar, Nicola Barratt, Tech Champion for Social Media, will explain why focusing on engagement instead of referral traffic can be a more effective strategy.
You will learn the benefits of an engagement approach, including:
There are lots of different scheduling platforms out there, these are just some of the lower-cost options available. Many scheduling platforms offer a non-profit discount so it’s always worth enquiring whether that’s available before you purchase.
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, pleaseget in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
If you work in marketing for the creative and cultural sector and you are stretched for time and resources, then a social media content calendar can be your best friend. This handy resource can form a part of your social media strategy and help you prepare and plan for the year ahead. Here is an easy guide to setting up your own social media content calendar and what you may like to include in it.
If you’ve been looking to set up an advert on Meta platforms like Facebook and Instagram, then you may have noticed that there are two different types of ads you can choose – boosted posts and creating ad campaigns in the Adverts Manager. While both can help you reach more people, they work in different ways. Here’s a simple guide to help you choose the best approach to promote your art or organisation.
The social media platform Bluesky started to achieve popularity in 2024 as an alternative to X (formerly known as Twitter) and Meta’s Threads. But what do you need to know about using the micro-blogging platform? As artists and creative and cultural organisations, should you be incorporating it into your social media toolkits?
