Webinar recording – How to use social media effectively – stop broadcasting and start engaging
About the Webinar
In this webinar, Nicola Barratt, Tech Champion for Social Media, will explain why focusing on engagement instead of referral traffic can be a more effective strategy.
You will learn the benefits of an engagement approach, including:
- Getting an algorithm boost
- Developing a relationship with your audiences
- Enhancing your brand’s reputation
- Making communication a two-way street
- Achieving your digital objectives
Resources, links and further information
Download the webinar presentation as a PDF here >
Useful links:
SparkToro article on Zero-Click Content
Hootsuite article on the Facebook algorithm and engagement
Tweetdeck
Social media scheduling tools:
There are lots of different scheduling platforms out there, these are just some of the lower-cost options available. Many scheduling platforms offer a non-profit discount so it’s always worth enquiring whether that’s available before you purchase.
Buffer
Planable
Loomly
Metricool
Later
Further Support
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
