Digital marketing increasingly affects all departments of your organisation. Read on to learn more about the different approaches available.

Are you reviewing your social media performance? Social media analytics can inform your content strategies and help you to create great, engaging content.

Search Engine Optimisation can be a valuable tool for boosting your organisation’s online presence. Read on to find out why.

One of the most common topics the Digital Culture Network is asked about is how to manage and make the most of the Google Ad Grants programme, so we've put together our top 7 tips to set you up for success. They cover the most important considerations for getting as much out of your campaigns as possible.

This article provides an overview of what Search Engine Optimisation (SEO) is, how it works, and how it can benefit your organisation.

How to choose the right keywords to improve your online visibility and website ranking.

Explore our step-by-step guide to auditing your Google Ads account and use it to optimise and enhance one of your essential tools.

When your email marketing campaign doesn’t perform as well as you need it to there are some simple questions to ask. This article gives you the 5 W’s to investigate why your campaign is not performing as expected: Who, What, When Where, and Why?

Personas are fictional representations of people within your audience or customer base. In this article, we explore how personas work where resources in terms of time and budgets are limited. If you don’t have time or money for a major project, this article will show you what a lo-fi, low-cost version of personas look like and how can creating personas add value.

If you work in marketing for the creative and cultural sector and you are stretched for time and resources, then a social media content calendar can be your best friend. This handy resource can form a part of your social media strategy and help you prepare and plan for the year ahead. Here is an easy guide to setting up your own social media content calendar and what you may like to include in it.

Keywords are an essential element of your video’s description or caption on any social media platform. Including relevant keywords can increase your views and engagement. In this article, we’ll explore how to choose keywords that will get your videos noticed by as wide an audience as possible.

Want to improve your email marketing? Our health check will help you asses and improve you activities.

This resource will show you how to connect to your audience this festive season by using digital content on social media to create your marketing campaign

This resource provides information and advice on implementing a timed entry booking system into your organisation, from choosing the right technology platform to introducing ticketing to your website.

This is the third case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.

Learn how the first 'Tech Champion’s Choice' Winners - LeftCoast - are embedding digital technology & skills development into the heart of their operations to build robust a foundation for a sustainable future.

Learn about Julie Nicholson and her work at Digital Voice to amplify the voices of marginalised people and groups. Julie was named the 'Digital Ambassador' category Winner for the DigitalMe project.

Learn how 'Being Social' category Winners Crab Museum developed a truly unique social presence that has seen them grow their loyal online & physical audience.

Learn about Sonzai, Roland Lane’s 'Content Creator' winning Mixed Reality installation experience that uses cutting-edge immersive technology to blur the lines between physical & virtual worlds.

Learn more about DaDa’s 'Digital Transformation' winning research & development project, which explored the use of augmented reality holograms to provide BSL interpretation for non-traditional theatre.

DanceEast is a dance organisation based in Ipswich, working locally, regionally and nationally. Lucy Bayliss, their Head of Creative Programmes, tells us how they employed digital technology to get their dance programmes into classrooms.

Winners of a Special Commendation for the impact of their digital content distribution strategy at the 2022 Digital Culture Awards, Open Clasp Theatre Company tell the story of their ‘Changing the World One Play at a Time’ project.

National Student Drama Festival, winners of the 2022 Digital Culture Awards Digital Trailblazer category, tell us their winning story of expanding their reach with digital transformation.

Little Angel Theatre is a children's theatre dedicated to fuelling the imagination through the art of puppetry. Marketing and Communications Manager, Sophie Waddy, explains how the Digital Culture Network helped them to rethink their digital strategy.

This resource provides information and advice on making video content using a smartphone. As well as considerations for generating content, it contains advice on hardware, software and distribution.

Discover practical approaches to SEO for the cultural sector, including increasing visibility and leveraging Google’s rich results.

A webinar for creative & cultural organisations and individuals to learn how to create short form video content using only your smart phone.

A webinar for creative and cultural organisations to get started with TikTok.

A webinar for creative and cultural organisations to explore how effectively they're using social media to engage and speak with audiences.

A webinar for creative and cultural organisations who wish to improve their digital content and grow their audience.

A webinar for creative and cultural organisations who want to identify how to improve revenue from their online gift shop.

A webinar for arts and culture organisations to learn how to create the perfect social media strategy to align with their goals.

A panel conversation discussing how arts and culture organisations can more successfully engage schools with digital, blended or in-person cultural offers.

A webinar for arts and culture organisations to learn how to create valuable content for Instagram and use their insights to grow a community.

A webinar for arts and cultural organisations to learn how to plan a website content strategy which will allow them to engage new audiences, measure success and improve the quality of their site traffic.

A webinar for arts and culture organisations to learn how to utilise mobile marketing to increase awareness and improve engagement.

A webinar for arts and culture organisations to learn how to produce high quality video content with just a smart phone and some affordable accessories.

Learn how to ensure your video content consistently reaches the right audiences.

A webinar for arts and cultural organisations to learn how to gather and analyse data using free SEO and PPC tools and software.

Join us as we discuss the current and future implications of changes in audience behaviours and consumption patterns.

A webinar for arts and cultural organisations to learn how to use the newest social media platform taking the world by storm.

A webinar for arts and cultural organisations who want their Twitter account to work harder and reach further.

A one-hour crash course for arts and cultural organisations to learn everything they need to know about SEO.

A webinar for arts and cultural organisations who want to extend the reach and success of their Instagram platform.

A webinar for arts and cultural organisations who want to extend the reach and success of their Instagram platform.

This resource provides information and advice on making podcasts. As well as considerations for generating content, it contains guidance on hardware, software, and distribution methods.

Whilst your audiences, participants or stakeholders may not be able to engage with you physically at the moment, you can still reach people through social media.