Growing Your Audiences

Growing Your Audiences

Beginner Read Social Media   

Introduction to Social Media

Social media is a unique and powerful way to help your organisation thrive and engage with your audience. Read on to find out more.

   ·  1 year ago
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Beginner Read Case Studies   

Case Study: DanceEast getting dance into classrooms

DanceEast is a dance organisation based in Ipswich, working locally, regionally and nationally. Lucy Bayliss, their Head of Creative Programmes, tells us how they employed digital technology to get their dance programmes into classrooms.

   ·   5 months ago
Video camera filming person

Beginner Read Video and Digital Content   

Producing video content

This resource provides information and advice on making video content using a smartphone. As well as considerations for generating content, it contains advice on hardware, software and distribution.

   ·   2 years ago
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Beginner Read Digital Marketing    Digital Strategy   

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The Space’s Online Audiences Toolkit

Your virtual audience may overlap with your physical audience. But it may be unique. And – cherished with the right content and supported with the right strategy – it can be grown and developed, potentially bringing a bigger and more diverse audience to your work.

1 year ago
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Beginner Read Search Engine Marketing   

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The Definitive Google Ad Grants Guide

Article from Anuncia: One of the most comprehensive guides to Google Ad Grants online. Here you’ll find everything you need to know about how your non-profit can benefit from up to $120,000 per year in free Google advertising via the Google for Nonprofits program.

2 years ago
Image of hand clicking on tablet device

Beginner Read Search Engine Marketing   

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How to Apply for the Google Ad Grant in 5 Easy Steps

Article from Whole Whale: Most grant applications for your nonprofit are long, complicated, and stress-inducing for your entire development team. Not the Google Ad Grant: Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords).

2 years ago
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Beginner Read Search Engine Marketing   

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6 Steps to Building a Brilliant Paid Search Account Structure

Article from Word Stream: Building out a Google Ads account structure is not as intimidating as it may appear. Yes, the Google Ads interface can be a bit tricky to navigate at times, but this step-by-step guide will walk you through everything you need to do to create a well-structured account.

2 years ago
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Beginner Read Email Marketing   

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Email Segmentation for Nonprofits: 7 Easy Segments that Increase Donations

Being a newsletter subscriber can be like Goldilocks and the Three Bears: One newsletter sends way too frequently, one never sends anything you want to read, and one sends just enough. Whole Whale wants you to hit the sweet spot right in between, and send just enough emails to move the needle forward on your impact.

2 years ago
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Beginner Read Email Marketing   

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Should You Say Goodbye to Inactive Subscribers?

Article from Campaign Monitor: In an ideal world, every contact on a company’s email list would be active, engaged, and a frequent buyer. Unfortunately, that’s not how it always works. Subscribers grow and evolve, and some become inactive over time.

2 years ago