Growing Your Audiences

Growing Your Audiences

Beginner Read Social Media   

Introduction to Social Media

Social media is a unique and powerful way to help your organisation thrive and engage with your audience. Read on to find out more.

   ·  4 months ago
Building Blocks for Reopening

External Link

Building Blocks for Reopening by Spektrix

Building Blocks for Reopening: Practical Relationship Management Tools and Strategies takes arts professionals through CRM strategies for connecting with audiences and donors as the industry prepares for reopening. Designed to be used by remote teams at any stage of the reopening process, this comprehensive guide can help members of the arts industry lay the foundation for a successful future.

2 months ago
Digital marketing related words spelt out using Scrabble letters

Beginner Read Search Engine Marketing   

External Link

The Definitive Google Ad Grants Guide

Article from Anuncia: One of the most comprehensive guides to Google Ad Grants online. Here you’ll find everything you need to know about how your non-profit can benefit from up to $120,000 per year in free Google advertising via the Google for Nonprofits program.

4 months ago
Video camera filming person

Beginner Read Video and Digital Content   

Producing Video Content

This resource provides information and advice on making video content using a smartphone. As well as considerations for generating content, it contains advice on hardware, software and distribution.

   ·   4 months ago
Image of hand clicking on tablet device

Beginner Read Search Engine Marketing   

External Link

How to Apply for the Google Ad Grant in 5 Easy Steps

Article from Whole Whale: Most grant applications for your nonprofit are long, complicated, and stress-inducing for your entire development team. Not the Google Ad Grant: Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords).

4 months ago
Image of maths workings on paper

Beginner Read Search Engine Marketing   

External Link

6 Steps to Building a Brilliant Paid Search Account Structure

Article from Word Stream: Building out a Google Ads account structure is not as intimidating as it may appear. Yes, the Google Ads interface can be a bit tricky to navigate at times, but this step-by-step guide will walk you through everything you need to do to create a well-structured account.

4 months ago
Bulbs lit up hanging from ceiling

Beginner Read

External Link

Email Segmentation for Nonprofits: 7 Easy Segments that Increase Donations

Being a newsletter subscriber can be like Goldilocks and the Three Bears: One newsletter sends way too frequently, one never sends anything you want to read, and one sends just enough. Whole Whale wants you to hit the sweet spot right in between, and send just enough emails to move the needle forward on your impact.

3 months ago
A row of clocks on a wall

Beginner Read

External Link

Should You Say Goodbye to Inactive Subscribers?

Article from Campaign Monitor: In an ideal world, every contact on a company’s email list would be active, engaged, and a frequent buyer. Unfortunately, that’s not how it always works. Subscribers grow and evolve, and some become inactive over time.

3 months ago