Growing Your Audiences

Growing Your Audiences

Beginner Read Social Media   

Introduction to Social Media

Social media is a unique and powerful way to help your organisation thrive and engage with your audience. Read on to find out more.

   ·  3 years ago

Beginner Read Email Marketing   

Emergency email marketing repair kit

When your email marketing campaign doesn’t perform as well as you need it to there are some simple questions to ask. This article gives you the 5 W’s to investigate why your campaign is not performing as expected: Who, What, When Where, and Why?

   ·   8 months ago

Beginner Read Email Marketing   

Segmentation Audience Personas

Personas are fictional representations of people within your audience or customer base. In this article, we explore how personas work where resources in terms of time and budgets are limited. If you don’t have time or money for a major project, this article will show you what a lo-fi, low-cost version of personas look like and how can creating personas add value.

   ·   9 months ago

Beginner Read Social Media   

How to create a social media content calendar

If you work in marketing for the creative and cultural sector and you are stretched for time and resources, then a social media content calendar can be your best friend. This handy resource can form a part of your social media strategy and help you prepare and plan for the year ahead. Here is an easy guide to setting up your own social media content calendar and what you may like to include in it.

   ·   12 months ago

Beginner Read Case Studies    Social Media   

Digital Journeys Case Study: Samia Malik

This is the third case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.

   ·   1 month ago

Beginner Read Case Studies   

Case Study: DanceEast getting dance into classrooms

DanceEast is a dance organisation based in Ipswich, working locally, regionally and nationally. Lucy Bayliss, their Head of Creative Programmes, tells us how they employed digital technology to get their dance programmes into classrooms.

   ·   2 years ago

Beginner Read Video and Digital Content   

Producing video content

This resource provides information and advice on making video content using a smartphone. As well as considerations for generating content, it contains advice on hardware, software and distribution.

   ·   4 years ago

Beginner Read Video and Digital Content   

Podcasting and how to get started

This resource provides information and advice on making podcasts. As well as considerations for generating content, it contains guidance on hardware, software, and distribution methods.

   ·   4 years ago

Beginner Read Social Media   

Engaging audiences with social media

Whilst your audiences, participants or stakeholders may not be able to engage with you physically at the moment, you can still reach people through social media.

   ·   4 years ago