Beginner Read Social Media
Social media is a unique and powerful way to help your organisation thrive and engage with your audience. Read on to find out more.
Beginner Read Digital Marketing
Digital marketing increasingly affects all departments of your organisation. Read on to learn more about the different approaches available.
Beginner Read Data Analytics and Insight Social Media
Here are some essential tips on why you should be using your social media analytics to inform your content strategies.
Beginner Read Search Engine Optimisation
Search Engine Optimisation can be a valuable tool for boosting your organisation’s online presence. Read on to find out why.
Beginner Read Search Engine Marketing
Explore our step-by-step guide to auditing your Google Ads account and use it to optimise and enhance one of your essential tools.
Beginner Read Box Office and Ticketing
This resource provides information and advice on implementing a timed entry booking system into your organisation, from choosing the right technology platform to introducing ticketing to your website.
Beginner Read Case Studies Digital Strategy
National Student Drama Festival, winners of the 2022 Digital Culture Awards Digital Trailblazer category, tell us their winning story of expanding their reach with digital transformation.
Beginner Read Case Studies
DanceEast is a dance organisation based in Ipswich, working locally, regionally and nationally. Lucy Bayliss, their Head of Creative Programmes, tells us how they employed digital technology to get their dance programmes into classrooms.
Beginner Read Case Studies Digital Strategy Video and Digital Content
Little Angel Theatre is a children's theatre dedicated to fuelling the imagination through the art of puppetry. Marketing and Communications Manager, Sophie Waddy, explains how the Digital Culture Network helped them to rethink their digital strategy.
Beginner Read Video and Digital Content
This resource provides information and advice on making video content using a smartphone. As well as considerations for generating content, it contains advice on hardware, software and distribution.
Beginner Read Search Engine Marketing
This step-by-step guide will take you from having no Google Ads account through to setting up your first full campaign.
Beginner Read Webinars Digital Strategy Social Media
A webinar for arts and culture organisations to learn how to create the perfect social media strategy to align with their goals.
Beginner Read Webinars Digital Marketing Digital Strategy
A panel conversation discussing how arts and culture organisations can more successfully engage schools with digital, blended or in-person cultural offers.
Intermediate Read Webinars Social Media
A webinar for arts and culture organisations to learn how to create valuable content for Instagram and use their insights to grow a community.
A webinar for arts and cultural organisations to learn how to plan a website content strategy which will allow them to engage new audiences, measure success and improve the quality of their site traffic.
Beginner Read Webinars Digital Marketing Search Engine Marketing Websites
A webinar for arts and culture organisations to learn how to utilise mobile marketing to increase awareness and improve engagement.
Intermediate Read Webinars Video and Digital Content
A webinar for arts and culture organisations to learn how to produce high quality video content with just a smart phone and some affordable accessories.
Beginner Read Webinars Video and Digital Content
Learn how to ensure your video content consistently reaches the right audiences.
Intermediate Read Webinars Data Analytics and Insight Search Engine Optimisation Search Engine Marketing
A webinar for arts and cultural organisations to learn how to gather and analyse data using free SEO and PPC tools and software.
Beginner Read Webinars Digital Strategy
Join us as we discuss the current and future implications of changes in audience behaviours and consumption patterns.
Beginner Read Webinars Social Media
A webinar for arts and cultural organisations to learn how to use the newest social media platform taking the world by storm.
Beginner Read Webinars Social Media
A webinar for arts and cultural organisations who want their Twitter account to work harder and reach further.
Beginner Read Webinars Search Engine Optimisation
A one-hour crash course for arts and cultural organisations to learn everything they need to know about SEO.
Beginner Read Webinars Social Media
A webinar for arts and cultural organisations who want to extend the reach and success of their Instagram platform.
Beginner Read Video and Digital Content
This resource provides information and advice on making podcasts. As well as considerations for generating content, it contains guidance on hardware, software, and distribution methods.
Beginner Read Social Media
Whilst your audiences, participants or stakeholders may not be able to engage with you physically at the moment, you can still reach people through social media.
Beginner Read Digital Marketing Digital Strategy
External Link
The Space’s Online Audiences ToolkitYour virtual audience may overlap with your physical audience. But it may be unique. And – cherished with the right content and supported with the right strategy – it can be grown and developed, potentially bringing a bigger and more diverse audience to your work.
Beginner Read Search Engine Marketing
External Link
The Definitive Google Ad Grants GuideArticle from Anuncia: One of the most comprehensive guides to Google Ad Grants online. Here you’ll find everything you need to know about how your non-profit can benefit from up to $120,000 per year in free Google advertising via the Google for Nonprofits program.
Beginner Read Search Engine Marketing
External Link
How to Apply for the Google Ad Grant in 5 Easy StepsArticle from Whole Whale: Most grant applications for your nonprofit are long, complicated, and stress-inducing for your entire development team. Not the Google Ad Grant: Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords).
Beginner Read Search Engine Marketing
External Link
6 Steps to Building a Brilliant Paid Search Account StructureArticle from Word Stream: Building out a Google Ads account structure is not as intimidating as it may appear. Yes, the Google Ads interface can be a bit tricky to navigate at times, but this step-by-step guide will walk you through everything you need to do to create a well-structured account.
Beginner Read Digital Strategy
External Link
The Value of Keeping CustomersArticle from Harvard Business Review: Amy Gallo and Jill Avery discuss customer churn rate, and how to use it.
Beginner Read Email Marketing
External Link
Email Segmentation for Nonprofits: 7 Easy Segments that Increase DonationsBeing a newsletter subscriber can be like Goldilocks and the Three Bears: One newsletter sends way too frequently, one never sends anything you want to read, and one sends just enough. Whole Whale wants you to hit the sweet spot right in between, and send just enough emails to move the needle forward on your impact.
Beginner Read Video and Digital Content
External Link
How to get the views your videos deserve on YouTubeHow to Get More YouTube Views with vidIQ - Complete Beginner's Guide
Beginner Read Email Marketing
External Link
Should You Say Goodbye to Inactive Subscribers?Article from Campaign Monitor: In an ideal world, every contact on a company’s email list would be active, engaged, and a frequent buyer. Unfortunately, that’s not how it always works. Subscribers grow and evolve, and some become inactive over time.
Beginner Read Search Engine Optimisation
External Link
SEO Basics: Complete Beginner’s Guide to Search Engine OptimizationArticle from WordStream: This article is an introduction and overview of search engine optimization (SEO), a mandatory marketing tactic if you want your website to be found through search engines like Google.
Beginner Read Search Engine Optimisation
External Link
Google’s Search Engine Optimization (SEO) Starter GuideIf you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.
Beginner Read Search Engine Optimisation
External Link
What is SEO? By MozArticle from Moz: If you want to get to grips with the basics of SEO, you should get a lot of value from this guide.
Beginner Read Social Media
External Link
10 Ways to Generate More Engagement with Your Social Media PostsArticle from SocialMediaToday: If you’re seeing a drop in your engagement rates, here are ten tips to spark new ideas, and help break you out of your slump.
Beginner Read Social Media
External Link
Seven broad statements that may or may not help your museum do a bit better at social mediaArticle from Medium.com: How a thicc sheep and a chicken in trousers catapulted The Museum of English Rural Life to viral fame.
