Beginner Read Social Media
Social media is a unique and powerful way to help your organisation thrive and engage with your audience. Read on to find out more.
Beginner Read Digital Marketing
Digital marketing increasingly affects all departments of your organisation. Read on to learn more about the different approaches available.
Beginner Read Search Engine Optimisation
Search Engine Optimisation can be a valuable tool for boosting your organisation’s online presence. Read on to find out why.
Beginner Read Data Analytics and Insight Social Media
Here are some essential tips on why you should be using your social media analytics to inform your content strategies.
Beginner Read Search Engine Marketing
Explore our step-by-step guide to auditing your Google Ads account and use it to optimise and enhance one of your essential tools.
Beginner Read Video and Digital Content
This resource provides information and advice on making video content using a smartphone. As well as considerations for generating content, it contains advice on hardware, software and distribution.
Beginner Read Box Office and Ticketing
This resource provides information and advice on implementing a timed entry booking system into your organisation, from choosing the right technology platform to introducing ticketing to your website.
Beginner Read Webinars Video and Digital Content
Learn how to ensure your video content consistently reaches the right audiences.
Intermediate Read Webinars Data Analytics and Insight Search Engine Optimisation Search Engine Marketing
A webinar for arts and cultural organisations to learn how to gather and analyse data using free SEO and PPC tools and software.
Beginner Read Video and Digital Content
This resource provides information and advice on making podcasts. As well as considerations for generating content, it contains guidance on hardware, software, and distribution methods.
Beginner Read Social Media
Whilst your audiences, participants or stakeholders may not be able to engage with you physically at the moment, you can still reach people through social media.
Beginner Read Customer Relationship Management CRM
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Building Blocks for Reopening by SpektrixBuilding Blocks for Reopening: Practical Relationship Management Tools and Strategies takes arts professionals through CRM strategies for connecting with audiences and donors as the industry prepares for reopening. Designed to be used by remote teams at any stage of the reopening process, this comprehensive guide can help members of the arts industry lay the foundation for a successful future.
Beginner Read Search Engine Marketing
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The Definitive Google Ad Grants GuideArticle from Anuncia: One of the most comprehensive guides to Google Ad Grants online. Here you’ll find everything you need to know about how your non-profit can benefit from up to $120,000 per year in free Google advertising via the Google for Nonprofits program.
Beginner Read Search Engine Marketing
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How to Apply for the Google Ad Grant in 5 Easy StepsArticle from Whole Whale: Most grant applications for your nonprofit are long, complicated, and stress-inducing for your entire development team. Not the Google Ad Grant: Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords).
Beginner Read Search Engine Marketing
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6 Steps to Building a Brilliant Paid Search Account StructureArticle from Word Stream: Building out a Google Ads account structure is not as intimidating as it may appear. Yes, the Google Ads interface can be a bit tricky to navigate at times, but this step-by-step guide will walk you through everything you need to do to create a well-structured account.
Beginner Read Digital Strategy
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The Value of Keeping CustomersArticle from Harvard Business Review: Amy Gallo and Jill Avery discuss customer churn rate, and how to use it.
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Email Segmentation for Nonprofits: 7 Easy Segments that Increase DonationsBeing a newsletter subscriber can be like Goldilocks and the Three Bears: One newsletter sends way too frequently, one never sends anything you want to read, and one sends just enough. Whole Whale wants you to hit the sweet spot right in between, and send just enough emails to move the needle forward on your impact.
Beginner Read Video and Digital Content
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How to get the views your videos deserve on YouTubeHow to Get More YouTube Views with vidIQ - Complete Beginner's Guide
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Should You Say Goodbye to Inactive Subscribers?Article from Campaign Monitor: In an ideal world, every contact on a company’s email list would be active, engaged, and a frequent buyer. Unfortunately, that’s not how it always works. Subscribers grow and evolve, and some become inactive over time.
Beginner Read Search Engine Optimisation
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SEO Basics: Complete Beginner’s Guide to Search Engine OptimizationArticle from WordStream: This article is an introduction and overview of search engine optimization (SEO), a mandatory marketing tactic if you want your website to be found through search engines like Google.
Beginner Read Search Engine Optimisation
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Google’s Search Engine Optimization (SEO) Starter GuideIf you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.
Beginner Read Search Engine Optimisation
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Technical SEO: The Definitive GuideArticle from Backlinko: If you want to make sure that your technical SEO is up to speed, you should get a lot of value from the below guide.
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10 Ways to Generate More Engagement with Your Social Media PostsArticle from SocialMediaToday: If you’re seeing a drop in your engagement rates, here are ten tips to spark new ideas, and help break you out of your slump.
Beginner Read Social Media
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Seven broad statements that may or may not help your museum do a bit better at social mediaArticle from Medium.com: How a thicc sheep and a chicken in trousers catapulted The Museum of English Rural Life to viral fame.
Beginner Read Social Media
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14 Social Media Best Practices You Should Follow in 2019So much to do on social media, so little time. And so many ways to do it, too. Some right, some not-so-right. Hootsuite have some tips.
