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Ollie Couling
Digital Marketing Tech Champion South West

Ollie Couling

Ollie specialises in digital marketing and strategy. He can provide simple, practical steps to get your digital marketing activity on the right track and support you through the research, planning and development stages of your strategy. Based in the Bristol office, Ollie offers Digital Marketing support to creative and cultural organisations across England.
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Beginner Read Digital Culture Podcast episode #2 – Navigating strategy in the creative and cultural sector with Ollie Couling

The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews ⁠Ollie Couling⁠, the Digital Culture Network Tech Champion for Digital Marketing and Strategy.

Specialisms covered in this article: Digital Marketing    Digital Strategy   

   ·   6 months ago

Beginner Read Influencer insights: How Mary Spender reached 750k subscribers on YouTube

Tech Champion Ollie connected with George Spender, producer of the hugely successful YouTube channel @MarySpender which has amassed 746k subscribers and 94 million views to date. They bonded over their similar journeys working in the arts; both having previously worked as creatives and now digital marketers. Join Ollie as he finds out more about George's process and what he has learned along the way.

Specialisms covered in this article: Digital Marketing   

   ·   8 months ago

Beginner Read Why you need a crisis comms plan for your social media

If you are using social media to promote a creative or cultural organisation, then it’s a very good idea to have a crisis comms plan in place before you need one. This short guide to crisis planning for social media helps you to have the right policies in place, to be prepared if a crisis arises, and to learn from any experience.

Specialisms covered in this article: Digital Marketing    Social Media   

   ·   1 year ago

Beginner Read Ten Excel tricks to speed up your reporting

Excel is arguably the most powerful software at sorting data into meaningful categories and the go-to tool for most marketers and data analysts, particularly when it comes to reporting. This article will introduce you to ten functions, formulas and shortcuts to try next time you are manipulating your metrics.  

Specialisms covered in this article: Data Analytics and Insight    Digital Marketing   

   ·   2 years ago

Beginner Read Jargon Busters

In this tea break chat, we asked some of our Tech Champions about their early experiences working in digital, by the end, you might realise that you are not alone when it comes to learning the digital ropes.  

   ·   2 years ago

Beginner Read How to write a landing page headline that converts

Writing a landing page headline in 6 to 12 words is not as simple as it first appears but there is a straightforward process you can follow to move from a poor-performing headline, to one that performs. Read on to learn about the key steps you should consider following to optimise your landing page headlines.

Specialisms covered in this article: Social Media Marketing    Digital Marketing    Digital Strategy    Social Media   

   ·   3 years ago

Beginner Read

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The Space’s Online Audiences Toolkit

Your virtual audience may overlap with your physical audience. But it may be unique. And – cherished with the right content and supported with the right strategy – it can be grown and developed, potentially bringing a bigger and more diverse audience to your work.

Specialisms covered in this article: Digital Marketing    Digital Strategy   

4 years ago

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S.M.A.R.T. Goal Setting

Article from Yourcoach.be: Once you've charted to outlines of your project, it's time to set specific intermediary goals. With the SMART checklist, you can evaluate your objectives.

Specialisms covered in this article: Digital Marketing    Digital Strategy   

5 years ago

Beginner Read

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Digital Marketing Institute Blog

The Digital Marketing Institute has made it their mission to transform the skills and knowledge of digital professionals on a global scale. There are three core reasons for this, find out more below.

Specialisms covered in this article: Digital Marketing    Digital Strategy   

5 years ago