Beginner A practical guide to developing a digital strategy
This resource is designed to make the process of creating a digital strategy structured and focused on the right activities for the right outcomes. Whether starting from scratch or refreshing an existing plan, the steps outlined are set out to help organisations of any shape and size.
In this episode, James catches up with David Yard from Gulbenkian Arts Centre, one of our 2025 Digital Culture Network Award winners. David shares how the team are using digital tools and a clear strategy to strengthen local audience engagement and deliver meaningful results.
Beginner Digital Culture Podcast Episode #18 – Creative strategy, data and transparency with Jonny Goode
For this episode of our Digital Culture Awards series, James speaks with Jonny Goode, Communications Manager at Blast Theory and winner of the 2025 Digital Ambassador award. They explore how Jonny’s championing of digital tools, data-led strategy, and open knowledge-sharing has helped shape Blast Theory’s communications approach and inspired others across the sector.
In this episode of our Digital Culture Awards series, James chats with Samia Malik, another of our 2025 Digital Culture Network Award winners. Samia shares how digital tools like Meta and YouTube ads helped grow her audience, build a sustainable online presence, and shaped a new project focused on global engagement and community-building.
For this episode of our Digital Culture Awards series, James catches up with Katy Clinch from Digital Culture Network Award winners, the Migration Museum. They explore how Meta ads, video content, and print-on-demand helped grow their online shop and align digital strategy with the museum’s mission.
In this episode of our Digital Culture Awards series, James chats with Chris Sonnex from Cardboard Citizens, Digital Content winners. Chris shares how their 'More Than One Story’ project used digital channels and strong partnerships to reach over 150,000 people.
In this episode of our Digital Culture Awards series, James talks to Nik Wyness from Digital Marketing category winner, The Tank Museum. Nik discusses how the museum built an online community with videos and turned it into a global digital strategy to drive revenue and engagement.
Beginner Webinar recording – Strategic positioning: The art of getting noticed by the people who matter
A webinar for arts marketers, creative strategists and cultural professionals looking for ways to raise the value of their marketing, and learn how to balance artistic output with audience appeal.
Beginner Digital Culture Podcast episode #9 – Creating an AI policy toolkit with Arts Council England
In this episode of the Digital Culture Podcast, we welcome our first guests from outside the team. James Akers interviews Owen Hopkin from Arts Council England and Oonagh Murphy from Goldsmiths about Arts Council's approach to creating an AI Policy, and what arts and culture organisations can learn from that process.
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Ollie Couling, the Digital Culture Network Tech Champion for Digital Marketing and Strategy.
Beginner Influencer insights: How Mary Spender reached 750k subscribers on YouTube
Tech Champion Ollie connected with George Spender, producer of the hugely successful YouTube channel @MarySpender which has amassed 746k subscribers and 94 million views to date. They bonded over their similar journeys working in the arts; both having previously worked as creatives and now digital marketers. Join Ollie as he finds out more about George's process and what he has learned along the way.
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Five tips from Decision Science to support your fundraisingWant to make your fundraising more effective? Here are five tips take from Arts Councils pilot with Management Centre exploring the science and psychology behind why people donate.
Beginner Webinar recording – Content strategy development: Aligning content with a marketing funnel
A webinar for those working in the creative and cultural sector to learn techniques for creating a content marketing strategy.
Beginner Why you need a crisis comms plan for your social media
If you are using social media to promote a creative or cultural organisation, then it’s a very good idea to have a crisis comms plan in place before you need one. This short guide to crisis planning for social media helps you to have the right policies in place, to be prepared if a crisis arises, and to learn from any experience.
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Museum Next’s Complete Guide to Digital Marketing for MuseumsBeginner Digital Culture Award Winner Case Study: Crab Museum
Learn how 'Being Social' category Winners Crab Museum developed a truly unique social presence that has seen them grow their loyal online & physical audience.
Beginner Digital Culture Award Winner Case Study: LeftCoast
Learn how the first 'Tech Champion’s Choice' Winners - LeftCoast - are embedding digital technology & skills development into the heart of their operations to build robust a foundation for a sustainable future.
Beginner Ten Excel tricks to speed up your reporting
Excel is arguably the most powerful software at sorting data into meaningful categories and the go-to tool for most marketers and data analysts, particularly when it comes to reporting. This article will introduce you to ten functions, formulas and shortcuts to try next time you are manipulating your metrics.
Beginner Jargon Busters
In this tea break chat, we asked some of our Tech Champions about their early experiences working in digital, by the end, you might realise that you are not alone when it comes to learning the digital ropes.
Beginner How to write a landing page headline that converts
Writing a landing page headline in 6 to 12 words is not as simple as it first appears but there is a straightforward process you can follow to move from a poor-performing headline, to one that performs. Read on to learn about the key steps you should consider following to optimise your landing page headlines.
