Ollie Couling

Five recommendations to help improve your digital marketing performance.

Digital marketing increasingly affects all departments of your organisation. Read on to learn more about the different approaches available.

Excel is arguably the most powerful software at sorting data into meaningful categories and the go-to tool for most marketers and data analysts, particularly when it comes to reporting. This article will introduce you to ten functions, formulas and shortcuts to try next time you are manipulating your metrics.  

In this tea break chat, we asked some of our Tech Champions about their early experiences working in digital, by the end, you might realise that you are not alone when it comes to learning the digital ropes.  

Writing a landing page headline in 6 to 12 words is not as simple as it first appears but there is a straightforward process you can follow to move from a poor-performing headline, to one that performs. Read on to learn about the key steps you should consider following to optimise your landing page headlines.

In this article we explain what UTM Parameters are and why they're useful for creative and cultural organisations and individuals to consider using.

Learn how the first 'Tech Champion’s Choice' Winners - LeftCoast - are embedding digital technology & skills development into the heart of their operations to build robust a foundation for a sustainable future.

Learn how 'Being Social' category Winners Crab Museum developed a truly unique social presence that has seen them grow their loyal online & physical audience.

If you are using social media to promote a creative or cultural organisation, then it’s a very good idea to have a crisis comms plan in place before you need one. This short guide to crisis planning for social media helps you to have the right policies in place, to be prepared if a crisis arises, and to learn from any experience.

A webinar for those working in the creative and cultural sector to learn techniques for creating a content marketing strategy.

A webinar for arts and culture organisations to learn how to navigate employing and working with the best freelancer for the job.

A panel conversation discussing how arts and culture organisations can more successfully engage schools with digital, blended or in-person cultural offers.

A webinar for arts and culture organisations to learn how to utilise mobile marketing to increase awareness and improve engagement.