Ollie Couling

Beginner Read Digital Culture Podcast episode #2 – Navigating strategy in the creative and cultural sector with Ollie Couling

The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews ⁠Ollie Couling⁠, the Digital Culture Network Tech Champion for Digital Marketing and Strategy.

Beginner Read Influencer insights: How Mary Spender reached 750k subscribers on YouTube

Tech Champion Ollie connected with George Spender, producer of the hugely successful YouTube channel @MarySpender which has amassed 746k subscribers and 94 million views to date. They bonded over their similar journeys working in the arts; both having previously worked as creatives and now digital marketers. Join Ollie as he finds out more about George's process and what he has learned along the way.

Beginner Read Webinar recording – Content strategy development: Aligning content with a marketing funnel

A webinar for those working in the creative and cultural sector to learn techniques for creating a content marketing strategy.

Beginner Read Why you need a crisis comms plan for your social media

If you are using social media to promote a creative or cultural organisation, then it’s a very good idea to have a crisis comms plan in place before you need one. This short guide to crisis planning for social media helps you to have the right policies in place, to be prepared if a crisis arises, and to learn from any experience.

Beginner Read Digital Culture Award Winner Case Study: Crab Museum

Learn how 'Being Social' category Winners Crab Museum developed a truly unique social presence that has seen them grow their loyal online & physical audience.

Beginner Read Digital Culture Award Winner Case Study: LeftCoast

Learn how the first 'Tech Champion’s Choice' Winners - LeftCoast - are embedding digital technology & skills development into the heart of their operations to build robust a foundation for a sustainable future.

Beginner Read Ten Excel tricks to speed up your reporting

Excel is arguably the most powerful software at sorting data into meaningful categories and the go-to tool for most marketers and data analysts, particularly when it comes to reporting. This article will introduce you to ten functions, formulas and shortcuts to try next time you are manipulating your metrics.  

Beginner Read Jargon Busters

In this tea break chat, we asked some of our Tech Champions about their early experiences working in digital, by the end, you might realise that you are not alone when it comes to learning the digital ropes.  

Beginner Read How to write a landing page headline that converts

Writing a landing page headline in 6 to 12 words is not as simple as it first appears but there is a straightforward process you can follow to move from a poor-performing headline, to one that performs. Read on to learn about the key steps you should consider following to optimise your landing page headlines.

Intermediate Read How to use UTM Parameters to track marketing activity

In this article we explain what UTM Parameters are and why they're useful for creative and cultural organisations and individuals to consider using.

Beginner Read Webinar recording – Sourcing and supporting the perfect freelancer

A webinar for arts and culture organisations to learn how to navigate employing and working with the best freelancer for the job.

Beginner Read Webinar recording – Successful digital marketing for engaging schools

A panel conversation discussing how arts and culture organisations can more successfully engage schools with digital, blended or in-person cultural offers.

Beginner Read Webinar recording – Mobile marketing 101: Using mobile to connect to your audience

A webinar for arts and culture organisations to learn how to utilise mobile marketing to increase awareness and improve engagement.