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Nov 2025
Digital Culture Podcast Episode #18 – Creative strategy, data and transparency with Jonny Goode
In this article
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector.
In this episode, James interviews Jonny Goode – Communications Manager at Blast Theory and winner of the Digital Ambassador award at the 2025 Digital Culture Awards. Jonny shares their journey from joining the organisation in 2021 to leading a transformative approach to digital communications, data strategy, and audience engagement.
They reflect on the development of Blast Theory’s comms strategy, the impact of AI-driven project Cat Royale, and the importance of transparency and knowledge-sharing in the arts.
James and Jonny discuss:
How using automated data dashboards to streamline reporting can free up time for strategic thinking and creative planning.
What Blast Theory’s shift to behind-the-scenes, artist-led content revealed about audience engagement and storytelling online.
Why advocating for digital tools and sharing knowledge and personal insights has helped Jonny support better digital practice across the arts.
Jonny Goode won the Digital Ambassador category in the 2025 Digital Culture Awards. The winner of this category was decided by a panel of experts, led by Zak Mensah – Co-CEO of Birmingham Museums Trust.
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free one-to-one support to all creative and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch.
In this episode of our Digital Culture Awards series, James chats with Samia Malik, another of our 2025 Digital Culture Network Award winners. Samia shares how digital tools like Meta and YouTube ads helped grow her audience, build a sustainable online presence, and shaped a new project focused on global engagement and community-building.
If you are using social media to promote a creative or cultural organisation, then it’s a very good idea to have a crisis comms plan in place before you need one. This short guide to crisis planning for social media helps you to have the right policies in place, to be prepared if a crisis arises, and to learn from any experience.
Developing a robust digital strategy is essential for creative and cultural organisations to thrive when having to achieve a lot with limited resources. A digital strategy allows you to not only engage your audiences more effectively but helps to ensure that you are well positioned for growth and well prepared for change. Here’s how creative and cultural organisations can build a strategic plan that aligns with their values and vision, providing clear actions and outcomes to make meaningful change happen.