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Social Media      South East

Nicola Barratt

Nicola specialises in Social Media. She can help you use organic and paid social media to achieve your goals. Get in touch for support with your social media strategy, increasing engagement, technical support with platforms, or to set up campaigns and paid advertising. Based in the Brighton office, Nicola offers Social Media support to creative and cultural organisations across England.

How I can help you

  • Understand your social media objectives and how you can realistically use your resources to meet them.
  • Get a free social media platform audit to discover opportunities to improve your social media engagement and make use of the latest platform features.
  • Learn how to create a social media strategy, along with other important documents and resources to support your social media output.
  • Get help with setting up social media advertising, including pixels, audiences and ads, to get the best out of your budgets.
  • Get free technical support with social media platform issues, including hacks and losing account access.

Where I’ve come from

I’ve worked in social media and digital marketing for over a decade across the public and private sectors. Before the Digital Culture Network, I worked as a freelance social media consultant for a range of different arts and non-profit organisations. I have years of experience in both organic social media content and strategy and creating and implementing paid social media campaigns.

For many years I worked in-house for organisations, managing social media for multiple charities, public sector organisations, and one of the biggest health information websites in the world. I understand the challenges you face working in-house on social media, particularly around limited resources.

My background in working with theatres, libraries, publishers, museums, touring groups, and artists means I have a solid understanding of the creative and cultural sector.

Articles by Nicola Barratt

Beginner Read What’s the difference between boosted posts and ad campaigns on Facebook and Instagram?

If you’ve been looking to set up an advert on Meta platforms like Facebook and Instagram, then you may have noticed that there are two different types of ads you can choose – boosted posts and creating ad campaigns in the Adverts Manager. While both can help you reach more people, they work in different ways. Here’s a simple guide to help you choose the best approach to promote your art or organisation.

Specialisms covered in this article: Social Media   

   ·   2 weeks ago

Beginner Read What is Bluesky and should it be a part of your social media strategy?

The social media platform Bluesky started to achieve popularity in 2024 as an alternative to X (formerly known as Twitter) and Meta’s Threads. But what do you need to know about using the micro-blogging platform? As artists and creative and cultural organisations, should you be incorporating it into your social media toolkits?

Specialisms covered in this article: Social Media   

   ·   3 months ago