Katy Farrell

Beginner Read Webinar recording – Once upon a pixel: The magic behind digital tracking

This free webinar will guide you through the magical world of marketing pixels and help you transform your digital marketing.

Beginner Read Digital Culture Podcast Episode #23 – REMIX reflections: highlights from London 2026

In this episode of the Digital Culture Podcast, four Tech Champions discuss their experience attending the REMIX Summit London 2026 and share their highlights.

Beginner Read Digital Culture Podcast Episode #22 – The state of social media in 2026 with Katy Farrell and Nicola Barratt

In this episode of the Digital Culture Podcast, James Akers speaks with Katy Farrell and Nicola Barratt, the Social Media Tech Champions, on the whirlwind of digital change in 2025 and look ahead to what 2026 will bring.

Beginner Read Digital Culture Podcast Episode #18 – Creative strategy, data and transparency with Jonny Goode

For this episode of our Digital Culture Awards series, James speaks with Jonny Goode, Communications Manager at Blast Theory and winner of the 2025 Digital Ambassador award. They explore how Jonny’s championing of digital tools, data-led strategy, and open knowledge-sharing has helped shape Blast Theory’s communications approach and inspired others across the sector.

Beginner Read Digital Culture Podcast Episode #17 – Low cost, high impact digital advertising for artists with Samia Malik

In this episode of our Digital Culture Awards series, James chats with Samia Malik, another of our 2025 Digital Culture Network Award winners. Samia shares how digital tools like Meta and YouTube ads helped grow her audience, build a sustainable online presence, and shaped a new project focused on global engagement and community-building.

Beginner Read Digital Culture Podcast Episode #13 – Driving online retail growth with Katy Clinch from the Migration Museum

For this episode of our Digital Culture Awards series, James catches up with Katy Clinch from Digital Culture Network Award winners, the Migration Museum. They explore how Meta ads, video content, and print-on-demand helped grow their online shop and align digital strategy with the museum’s mission.

Beginner Webinar recording – A beginner’s guide to Meta Ads

A webinar for anyone in the creative and cultural sector who wants to run manual paid adverts on Facebook and Instagram for the first time.

Beginner Read What’s the difference between boosted posts and ad campaigns on Facebook and Instagram?

If you’ve been looking to set up an advert on Meta platforms like Facebook and Instagram, then you may have noticed that there are two different types of ads you can choose – boosted posts and creating ad campaigns in the Ads Manager. While both can help you reach more people, they work in different ways. Here’s a simple guide to help you choose the best approach to promote your art or organisation.

Beginner Read Reaching your audience: Making your Meta Ads more effective

This article will explain how to make your Meta (Facebook and Instagram) ads more effective by using a marketing funnel and key tools like Meta Pixels and Audiences. You’ll learn how to move users from the awareness stage all the way to taking action on your website.

Beginner Read Should you be using Threads to grow your social media audience?

Threads is a social media app, introduced in 2023 as a text-based alternative to Twitter (now known as X). It’s owned by Meta and tied to your Instagram account, making it easy to sign up and post to the Threads platform. While the app began as an alternative to X, it’s since come into its own with a large, loyal audience using the platform daily. Here we help you answer the question, should you be using Threads?

Beginner Read How to grow the audience for your online shop

In this article, we will look at how creative and cultural organisations and individuals can grow traffic to their online shop, to drive online sales.

Beginner Read Webinar recording – Choosing a paid advertising platform: a Google, Meta & TikTok ads overview

A webinar for cultural and creative organisations and individuals to understand the main differences between three paid advertising platforms: Google Ads, Facebook Ads and TikTok Ads. Learn which platform is best for the growth of your organisation.

Beginner Read Digital Journeys Case Study: Samia Malik

This is the third case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.

Beginner What’s a social media ‘pixel’ and what do they do?

Social media tracking pixels are a powerful tool for marketers working in the arts and culture sector. But how do they work? How can they support and improve your paid advertising? And are there any drawbacks you need to be aware of? This article will answer these questions and give you a better understanding of a social media 'pixel'.

Beginner Read Webinar recording – Facebook Ads Manager for beginners

A webinar for arts and culture organisations to learn the fundamentals behind advertising on Facebook.