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Katy Farrell
Social Media Marketing Tech Champion Birmingham

Katy Farrell

Katy specialises in Paid Social Media. She can support you with setting up your advertising accounts, running campaigns and understanding paid social marketing funnels to help you to achieve your goals. She can also assist with organic social media, including strategy and content planning, growing your audience and engagement, and technical assistance. Based in the Birmingham office, Katy offers Social Media support to creative and cultural organisations across England.
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Social Media Marketing

Beginner Digital Culture Podcast Episode #18 – Creative strategy, data and transparency with Jonny Goode

For this episode of our Digital Culture Awards series, James speaks with Jonny Goode, Communications Manager at Blast Theory and winner of the 2025 Digital Ambassador award. They explore how Jonny’s championing of digital tools, data-led strategy, and open knowledge-sharing has helped shape Blast Theory’s communications approach and inspired others across the sector.

Specialisms covered in this article: Social Media Marketing    Data Analytics and Insight    Digital Marketing    Digital Strategy   

   ·   7 months ago

Beginner Digital Culture Podcast Episode #17 – Low cost, high impact digital advertising for artists with Samia Malik

In this episode of our Digital Culture Awards series, James chats with Samia Malik, another of our 2025 Digital Culture Network Award winners. Samia shares how digital tools like Meta and YouTube ads helped grow her audience, build a sustainable online presence, and shaped a new project focused on global engagement and community-building.

Specialisms covered in this article: Social Media Marketing    Digital Marketing    Social Media   

   ·   7 months ago

Beginner Digital Culture Podcast Episode #13 – Driving online retail growth with Katy Clinch from the Migration Museum

For this episode of our Digital Culture Awards series, James catches up with Katy Clinch from Digital Culture Network Award winners, the Migration Museum. They explore how Meta ads, video content, and print-on-demand helped grow their online shop and align digital strategy with the museum’s mission.

Specialisms covered in this article: Social Media Marketing    Digital Marketing    eCommerce and Merchandising    Social Media    Video and Digital Content   

   ·   8 months ago

Beginner Should you be using Threads to grow your social media audience?

Threads is a social media app, introduced in 2023 as a text-based alternative to Twitter (now known as X). It’s owned by Meta and tied to your Instagram account, making it easy to sign up and post to the Threads platform. While the app began as an alternative to X, it’s since come into its own with a large, loyal audience using the platform daily. Here we help you answer the question, should you be using Threads?

Specialisms covered in this article: Social Media Marketing    Social Media   

   ·   2 years ago

Beginner Webinar recording – Choosing a paid advertising platform: a Google, Meta & TikTok ads overview

A webinar for cultural and creative organisations and individuals to understand the main differences between three paid advertising platforms: Google Ads, Facebook Ads and TikTok Ads. Learn which platform is best for the growth of your organisation.

Specialisms covered in this article: Social Media Marketing    Search Engine Marketing/ Search Engine Optimisation    Social Media   

   ·   2 years ago

Beginner Digital Journeys Case Study: Samia Malik

This is the third case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.

Specialisms covered in this article: Social Media Marketing    Social Media   

   ·   2 years ago

Beginner What’s a social media ‘pixel’ and what do they do?

Social media tracking pixels are a powerful tool for marketers working in the arts and culture sector. But how do they work? How can they support and improve your paid advertising? And are there any drawbacks you need to be aware of? This article will answer these questions and give you a better understanding of a social media 'pixel'.

Specialisms covered in this article: Social Media Marketing    Social Media   

   ·   3 years ago