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Katherine Brown
eCommerce and Merchandising Tech Champion London

Katherine Brown

Katherine specialises in eCommerce. She can help you take your first steps in eCommerce or identify opportunities to grow your existing online revenues. Find ways to improve your conversion and average order value (AOV), to boost repeat customers and to devise a trading plan to drive revenue. Based in the London office, Katherine offers eCommerce and Merchandising support to creative and cultural organisations and individuals across England.
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eCommerce and Merchandising

Beginner Read Digital Culture Podcast episode #7 – Why you should sell online and how to do it well with Katherine Brown

The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Katherine Brown, the Digital Culture Network Tech Champion for Ecommerce and Merchandising.

Specialisms covered in this article: eCommerce and Merchandising   

   ·   2 weeks ago

Beginner Read What is your ‘tech stack’? And can you make yours work better for your creative or cultural organisation?

In this article, eCommerce Tech Champion Katherine Brown explains exactly what is a ‘tech stack’ is, what makes a good ‘tech stack’ and ways to identify the functional needs of your tech stack.

Specialisms covered in this article: Box Office and Ticketing    Customer Relationship Management CRM    eCommerce and Merchandising   

   ·   4 months ago

Beginner Read Jargon Busters

In this tea break chat, we asked some of our Tech Champions about their early experiences working in digital, by the end, you might realise that you are not alone when it comes to learning the digital ropes.  

   ·   3 years ago

Beginner Read Where’s my order? 5 customer service quick wins for the festive period

This article focuses on how creative and cultural individuals and organisations can keep customer service running smoothly during the festive period. The run-up to Christmas is a busy time for shopping online and in this article we highlight 5 best practice tips to pro-actively manage communications with your customers and minimise workload for your customer service team.

Specialisms covered in this article: eCommerce and Merchandising   

   ·   3 years ago

Beginner Read Why it pays to get ready for the festive season

Did you know that the festive season can be a great opportunity for creative and cultural organisations and artists to generate online revenue? During December consumer spending leaps as many people celebrate Christmas, Hanukkah and other festivals with gift-giving and plenty of socialising. Read on to discover what you can do to get ready.

Specialisms covered in this article: eCommerce and Merchandising   

   ·   3 years ago

Beginner Read An introduction to NFTs

In this introduction we explore NFTs and explain how they might be relevant to arts and cultural organisations.

Specialisms covered in this article: eCommerce and Merchandising   

   ·   4 years ago

Beginner Read Top 7 eCommerce platforms for 2023

In this article we review 7 leading eCommerce platforms which are helping arts and cultural organisations pivot to online. We examine the usability, features, level of support, reporting and pricing structures for each platform. You'll also find examples of arts and cultural organisations using these platforms for reference.

Specialisms covered in this article: eCommerce and Merchandising   

   ·   4 years ago