Beginner Read Digital Strategy eCommerce and Merchandising
Thinking about setting up an online shop? Read on to understand the basics of eCommerce and how it could benefit your organisation.
Beginner Read Digital Strategy eCommerce and Merchandising
Thinking about setting up an online shop? Read on to understand the basics of eCommerce and how it could benefit your organisation.
Beginner Read eCommerce and Merchandising
This article outlines the 11 most useful eCommerce metrics to help you understand your online shop and its performance.
Beginner Read eCommerce and Merchandising
Are you missing out on sales? Our diagnostic will help you assess and improve your current strategy.
Beginner Read eCommerce and Merchandising Websites
Emma Roberts shares her top tips for embracing eCommerce and using a streamlined customer journey to generate more sales.
Beginner Read eCommerce and Merchandising
This article shows that by developing a ‘Pull’ eCommerce strategy, an organisation can put itself in a strong position to grow revenues and attract more customers.
Beginner Read eCommerce and Merchandising
In this article, we explain what the customer journey is and how it can be used to structure an audit of your eCommerce website. Follow this approach, and you should be able to identify opportunities to improve your customer journey and grow online revenue.
Beginner Read Box Office and Ticketing Customer Relationship Management CRM Data Analytics and Insight Email Marketing Digital Marketing Digital Strategy eCommerce and Merchandising Search Engine Optimisation Search Engine Marketing/ Search Engine Optimisation Social Media Video and Digital Content Websites
In this tea break chat, we asked some of our Tech Champions about their early experiences working in digital, by the end, you might realise that you are not alone when it comes to learning the digital ropes.
Beginner Read eCommerce and Merchandising
Did you know that the festive season can be a great opportunity for creative and cultural organisations and artists to generate online revenue? During December consumer spending leaps as many people celebrate Christmas, Hanukkah and other festivals with gift-giving and plenty of socialising. Read on to discover what you can do to get ready.
Beginner Read eCommerce and Merchandising
The festive period is a great time to drive online sales. In this article we'll explore how creative and cultural organisations can develop a winning eCommerce strategy for the the upcoming festivities.
Beginner Read eCommerce and Merchandising
We've put together a handy checklist of actions especially for creative and cultural individuals and organisations to improve eCommerce conversion during the festive period.
Beginner Read eCommerce and Merchandising
The build-up to Christmas is a busy online shopping period. In this article, creative and cultural individuals and organisations can learn about different types of promotions, key timings in the festive period and the ingredients of a successful online promotion.
Beginner Read eCommerce and Merchandising
This article focuses on how creative and cultural individuals and organisations can keep customer service running smoothly during the festive period. The run-up to Christmas is a busy time for shopping online and in this article we highlight 5 best practice tips to pro-actively manage communications with your customers and minimise workload for your customer service team.
Beginner Read eCommerce and Merchandising
In this introduction we explore NFTs and explain how they might be relevant to arts and cultural organisations.
Beginner Read Digital Strategy eCommerce and Merchandising
We The Curious produced a sustainable and successful online revenue stream with their charitable aims at the centre of their decision-making. Find out more about their 'Income Generation' category winning online shop.
Beginner Read eCommerce and Merchandising
The Museum of London is in a central London location and tells the story of Londoners from prehistoric times to the present day. The Museum of London Docklands gives the history of the London docks. Join Buying and Merchandising Manager Rita Rooney as she explains how the museum redeveloped their eCommerce strategy with the support of the Digital Culture Network. Case study from February 2021.
Beginner Read eCommerce and Merchandising
Hospital Rooms was one of the most impressive digital stories the Digital Culture Network heard in 2020: a six-week digital fundraising campaign which raised £30,000 in print sales, and resulted in a 300% increase in memberships and 3,387% increase in website traffic. Project Curator Natalie Tilbury takes us through this case study from July 2020.
Beginner Read Customer Relationship Management CRM eCommerce and Merchandising Video and Digital Content Websites
Open Sky Theatre is a small theatre company with big ideas based in rural Herefordshire, combining new writing with physical and digital theatre to tell powerful, moving stories based on real world events. Read on to find out how the Digital Culture Network supported Open Sky's Digital Director, Lisle Turner, in reimagining the organisation's digital strategy. Case study from December 2020.
Beginner Read eCommerce and Merchandising
Join us for an interview with Camilla Stewart, Head of Commercial Programmes and Collection Partnerships at Art UK, as she explains how the organisation has grown its online shop and dealt with lockdown. The interview took place in July 2020.
Beginner Read eCommerce and Merchandising
In this article, we will look at how creative and cultural organisations and individuals can grow traffic to their online shop, to drive online sales.
Beginner Read eCommerce and Merchandising
In this article we review 7 leading eCommerce platforms which are helping arts and cultural organisations pivot to online. We examine the usability, features, level of support, reporting and pricing structures for each platform. You'll also find examples of arts and cultural organisations using these platforms for reference.
Beginner Read eCommerce and Merchandising
Introduction to how organisations can utilise Teemill, an online platform that allows users to build an online shop and sell their designs. Read on to find out what our Tech Champion, Emma Roberts, learned when speaking with Teemill's Head of Business Development, Tobias Penner.
Beginner Read eCommerce and Merchandising
Emma Roberts, Tech Champion for eCommerce and merchandising, talks through 10 common eCommerce mistakes to avoid when selling online - and ways to fix them.
Beginner Read eCommerce and Merchandising
A webinar for organisations and individuals with online shops, to learn how to grow their eCommerce sales with best practice online merchandising.
Beginner Read eCommerce and Merchandising
A webinar for creative and cultural organisations who want to identify how to improve revenue from their online gift shop.
Beginner Read eCommerce and Merchandising
A webinar for arts and culture organisations to learn retail benchmarks for sales conversion and best practice for improving customer funnels on mobile devices. Presented in partnership with IMRG.
Beginner Read eCommerce and Merchandising
A webinar for arts and culture organisations to learn about how you can optimise online sales conversions and improve your customer sales cycle to encourage customer loyalty.
Beginner Read Digital Strategy eCommerce and Merchandising
Join us as we discuss how organisations have successfully diversified income streams and what the pandemic means for future business models.
Beginner Read eCommerce and Merchandising
Learn how to develop, strategise and market a successful Print on Demand offering for your online shop.
Beginner Read eCommerce and Merchandising
A webinar for arts and cultural organisations to learn how to successfully plan and launch an online shop.
Beginner Read eCommerce and Merchandising
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Paving the Path to Purchase – eCommerce UX Best PracticesMobile devices comprise the bulk of eCommerce traffic, yet desktop sites have lower cart abandonment rates and higher average purchase values. Mobile eCommerce is the future, but if designers wish to maximize profits in the present, they must enhance desktop sites with eCommerce UX best practices. This article by Toptal looks at some of them.
Beginner Read eCommerce and Merchandising
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Pricing Strategies: Discount Strategies and TacticsThe right type of discount can maximise sales, but using the wrong type of discount can result in adverse consequences. Not only can the wrong discount reduce profits, but it can also devalue your brand. Use this guide by Nick Winkler at Shopify, to offer the right type of discount, to the right customer, at the right time.
Beginner Read Digital Strategy eCommerce and Merchandising
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Boost your profitability by reducing your churn rateCustomer loss, otherwise known as churn, is a reality for all businesses, particularly in the digital world. While it’s impossible for a brand to retain all its customers forever, keeping the churn rate as low as possible is vital for business success. This article by Kameleoon tells us how to do it.
Beginner Read eCommerce and Merchandising
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Ecommerce jargon busterNetmatter's Katy Smith provides some easy explanations for the most common and confusing eCommerce jargon. Netmatter's Katy Smith provides some easy explanations for the most common and confusing eCommerce jargon.
Beginner Read eCommerce and Merchandising
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The 5 Types of Customers and How to Get Them to Buy MoreArticle from The Balance Small Business: Mark Hunter illustrates how to engage with your loyal customers to increase your sales.
Beginner Read eCommerce and Merchandising
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HubSpot’s guide to developing an eCommerce strategyArticle from HubSpot: Learn about ecommerce marketing and find out how to use today's most valuable marketing channels to develop an ecommerce marketing strategy.