eCommerce and Merchandising

Are you missing out on sales? Our diagnostic will help you assess and improve your current strategy.

Emma Roberts shares her top tips for embracing eCommerce and using a streamlined customer journey to generate more sales.

In this introduction we explore NFTs and explain how they might be relevant to arts and cultural organisations.

The Museum of London is in a central London location and tells the story of Londoners from prehistoric times to the present day. The Museum of London Docklands gives the history of the London docks. Join Buying and Merchandising Manager Rita Rooney as she explains how the museum redeveloped their eCommerce strategy with the support of the Digital Culture Network. Case study from February 2021.

Hospital Rooms was one of the most impressive digital stories the Digital Culture Network heard in 2020: a six-week digital fundraising campaign which raised £30,000 in print sales, and resulted in a 300% increase in memberships and 3,387% increase in website traffic. Project Curator Natalie Tilbury takes us through this case study from July 2020.

Open Sky Theatre is a small theatre company with big ideas based in rural Herefordshire, combining new writing with physical and digital theatre to tell powerful, moving stories based on real world events. Read on to find out how the Digital Culture Network supported Open Sky's Digital Director, Lisle Turner, in reimagining the organisation's digital strategy. Case study from December 2020.

In this article we review 7 leading eCommerce platforms which are helping arts and cultural organisations pivot to online. We examine the usability, features, level of support, reporting and pricing structures for each platform. You'll also find examples of arts and cultural organisations using these platforms for reference.

John Talbot at Goodtill talks us through how they work with arts organisations and how those organisations can benefit from using this provider of iPad point-of-sale software.

Introduction to how organisations can utilise Teemill, an online platform that allows users to build an online shop and sell their designs. Read on to find out what our Tech Champion, Emma Roberts, learned when speaking with Teemill's Head of Business Development, Tobias Penner.

Emma Roberts, Tech Champion for eCommerce and merchandising, talks through 10 common eCommerce mistakes to avoid when selling online - and ways to fix them.

A webinar for arts and culture organisations to learn retail benchmarks for sales conversion and best practice for improving customer funnels on mobile devices. Presented in partnership with IMRG.

A webinar for arts and culture organisations to learn about how you can optimise online sales conversions and improve your customer sales cycle to encourage customer loyalty.

Join us as we discuss how organisations have successfully diversified income streams and what the pandemic means for future business models.

Learn how to develop, strategise and market a successful Print on Demand offering for your online shop.

A webinar for arts and cultural organisations to learn how to successfully plan and launch an online shop.

Join us for an interview with Camilla Stewart, Head of Commercial Programmes and Collection Partnerships at Art UK, as she explains how the organisation has grown its online shop and dealt with lockdown. The interview took place in July 2020.