Katherine Brown

Beginner Read Webinar recording – Smartphone photography: Taking great photos for your online shop

A webinar for creative and cultural organisations and individuals who want to improve their product imagery using just a smartphone, to grow their online sales.

Beginner Read What is your ‘tech stack’? And can you make yours work better for your creative or cultural organisation?

In this article, eCommerce Tech Champion Katherine Brown explains exactly what is a ‘tech stack’ is, what makes a good ‘tech stack’ and ways to identify the functional needs of your tech stack.

Beginner Read How to grow the audience for your online shop

In this article, we will look at how creative and cultural organisations and individuals can grow traffic to their online shop, to drive online sales.

Beginner Read Webinar recording – How to grow your eCommerce sales with best practice online merchandising

A webinar for organisations and individuals with online shops, to learn how to grow their eCommerce sales with best practice online merchandising.

Beginner Read The 11 Most Useful eCommerce Metrics for the Creative and Cultural Sector

This article outlines the 11 most useful eCommerce metrics to help you understand your online shop and its performance.

Beginner Read How to develop a ‘Pull’ eCommerce Strategy and unlock your online revenue growth

This article shows that by developing a ‘Pull’ eCommerce strategy, an organisation can put itself in a strong position to grow revenues and attract more customers.

Beginner Read Digital Culture Award Winner Case Study: We The Curious

We The Curious produced a sustainable and successful online revenue stream with their charitable aims at the centre of their decision-making. Find out more about their 'Income Generation' category winning online shop.

Beginner Read Webinar recording – How to audit your eCommerce website and improve your customer journey

A webinar for creative and cultural organisations who want to identify how to improve revenue from their online gift shop.

Beginner Read How to audit your eCommerce website and improve your customer journey

In this article, we explain what the customer journey is and how it can be used to structure an audit of your eCommerce website.  Follow this approach, and you should be able to identify opportunities to improve your customer journey and grow online revenue.

Beginner Read Jargon Busters

In this tea break chat, we asked some of our Tech Champions about their early experiences working in digital, by the end, you might realise that you are not alone when it comes to learning the digital ropes.  

Beginner Read Where’s my order? 5 customer service quick wins for the festive period

This article focuses on how creative and cultural individuals and organisations can keep customer service running smoothly during the festive period. The run-up to Christmas is a busy time for shopping online and in this article we highlight 5 best practice tips to pro-actively manage communications with your customers and minimise workload for your customer service team.

Beginner Read How to run successful festive promotions for your online shop

The build-up to Christmas is a busy online shopping period. In this article, creative and cultural individuals and organisations can learn about different types of promotions, key timings in the festive period and the ingredients of a successful online promotion.

Beginner Read How to set a winning festive eCommerce strategy

The festive period is a great time to drive online sales. In this article we'll explore how creative and cultural organisations can develop a winning eCommerce strategy for the the upcoming festivities.

Beginner Read Why it pays to get ready for the festive season

Did you know that the festive season can be a great opportunity for creative and cultural organisations and artists to generate online revenue? During December consumer spending leaps as many people celebrate Christmas, Hanukkah and other festivals with gift-giving and plenty of socialising. Read on to discover what you can do to get ready.

Beginner Read Your Christmas eCommerce conversion checklist

We've put together a handy checklist of actions especially for creative and cultural individuals and organisations to improve eCommerce conversion during the festive period.

Beginner Read An introduction to NFTs

In this introduction we explore NFTs and explain how they might be relevant to arts and cultural organisations.

Beginner Read Webinar recording – How to improve your online shop sales conversion

A webinar for arts and culture organisations to learn about how you can optimise online sales conversions and improve your customer sales cycle to encourage customer loyalty.

Beginner Read Top 7 eCommerce platforms for 2023

In this article we review 7 leading eCommerce platforms which are helping arts and cultural organisations pivot to online. We examine the usability, features, level of support, reporting and pricing structures for each platform. You'll also find examples of arts and cultural organisations using these platforms for reference.

Beginner Read Webinar recording – Optimising the customer funnel

A webinar for arts and culture organisations to learn retail benchmarks for sales conversion and best practice for improving customer funnels on mobile devices. Presented in partnership with IMRG.