eCommerce and Merchandising

Beginner Read Digital Strategy    eCommerce and Merchandising   

Introduction to eCommerce

Thinking about setting up an online shop? Read on to understand the basics of eCommerce and how it could benefit your organisation.

   ·  5 months ago
Museum of London

Beginner Read Case Studies    eCommerce and Merchandising   

Case Study: Museum of London’s online shop sales increased by 144%

The Museum of London is in a central London location and tells the story of Londoners from prehistoric times to the present day. The Museum of London Docklands gives the history of the London docks. Join Buying and Merchandising Manager Rita Rooney as she explains how the museum redeveloped their eCommerce strategy with the support of the Digital Culture Network. Case study from February 2021.

   ·   5 months ago

Beginner Read Case Studies    eCommerce and Merchandising   

Sector Case Study: Hospital Rooms – Digital fundraising for Mental Health Awareness Week

Hospital Rooms was one of the most impressive digital stories the Digital Culture Network heard in 2020: a six-week digital fundraising campaign which raised £30,000 in print sales, and resulted in a 300% increase in memberships and 3,387% increase in website traffic. Project Curator Natalie Tilbury takes us through this case study from July 2020.

   ·   6 months ago
Open Sky website
Case Study: Open Sky’s digital journey from creating digital content to setting up eCommerce

Open Sky Theatre is a small theatre company with big ideas based in rural Herefordshire, combining new writing with physical and digital theatre to tell powerful, moving stories based on real world events. Read on to find out how the Digital Culture Network supported Open Sky's Digital Director, Lisle Turner, in reimagining the organisation's digital strategy. Case study from December 2020.

   ·   8 months ago

Beginner Read eCommerce and Merchandising   

Top 7 eCommerce platforms for 2021

In this article we review 7 leading eCommerce platforms which are helping arts and cultural organisations pivot to online. We examine the usability, features, level of support, reporting and pricing structures for each platform. You'll also find examples of arts and cultural organisations using these platforms for reference.

   ·   3 months ago
Teemill logo

Beginner Read eCommerce and Merchandising   

Tech platform feature: Teemill print on demand store

Introduction to how organisations can utilise Teemill, an online platform that allows users to build an online shop and sell their designs. Read on to find out what our Tech Champion, Emma Roberts, learned when speaking with Teemill's Head of Business Development, Tobias Penner.

   ·   5 months ago
Toptal logo

Beginner Read eCommerce and Merchandising   

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Paving the Path to Purchase – eCommerce UX Best Practices

Mobile devices comprise the bulk of eCommerce traffic, yet desktop sites have lower cart abandonment rates and higher average purchase values. Mobile eCommerce is the future, but if designers wish to maximize profits in the present, they must enhance desktop sites with eCommerce UX best practices. This article by Toptal looks at some of them.

3 months ago

Beginner Read eCommerce and Merchandising   

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Pricing Strategies: Discount Strategies and Tactics

The right type of discount can maximise sales, but using the wrong type of discount can result in adverse consequences. Not only can the wrong discount reduce profits, but it can also devalue your brand. Use this guide by Nick Winkler at Shopify, to offer the right type of discount, to the right customer, at the right time.

6 months ago
Words spelled out in Scrabble

Beginner Read eCommerce and Merchandising   

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Ecommerce jargon buster

Netmatter's Katy Smith provides some easy explanations for the most common and confusing eCommerce jargon. Netmatter's Katy Smith provides some easy explanations for the most common and confusing eCommerce jargon.

1 year ago