Beginner Read Digital Strategy eCommerce and Merchandising
Introduction to eCommerce
Thinking about setting up an online shop? Read on to understand the basics of eCommerce and how it could benefit your organisation.
Webinar recording – Optimising the customer funnel
In this article
About the webinar
In this 45 minute webinar, presented by Matthew Walsh, Director of Data and Retail at IMRG, you’ll learn market benchmarks and tips for improving your conversion rates for shoppers using a smartphone and other mobile devices.
IMRG are the UK eCommerce association and were founded in 2000. They provide market data and insights to retailers selling online. They’re best known for their Market Benchmarking, which comes from a panel of 150 retailers who share with them their website sales figures each week.
IMRG also produce a wide variety of best practice and optimisation guides to help retailers improve their websites. All of the recommendations are based on the activities and behaviours of the top retailers in the UK who have shared their performance data with IMRG.
The session was facilitated by Roberta Beattie, previous Tech Champion for Websites.
The current Digital Culture Network Tech Champion for websites is Andy Leitch.
You will learn
- What a good/average/bad sales conversion looks like
- The features employed by the best converting websites
- How delivery influences checkout conversion
- Which functionalities to put on your product pages
You’ll get extra value by pulling your own customer funnel figures before watching the session so you can compare against the market as the presentation progresses.
Resources and links
Download the presentation used in the webinar
Further Support
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
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