A webinar for arts and culture organisations to learn about how you can optimise online sales conversions and improve your customer sales cycle to encourage customer loyalty.
In this article
Webinar recording – Optimising the customer funnel
In this article
About the webinar
In this 45 minute webinar, presented by Matthew Walsh, Director of Data and Retail at IMRG, you’ll learn market benchmarks and tips for improving your conversion rates for shoppers using a smartphone and other mobile devices.
IMRG are the UK eCommerce association and were founded in 2000. They provide market data and insights to retailers selling online. They’re best known for their Market Benchmarking, which comes from a panel of 150 retailers who share with them their website sales figures each week.
IMRG also produce a wide variety of best practice and optimisation guides to help retailers improve their websites. All of the recommendations are based on the activities and behaviours of the top retailers in the UK who have shared their performance data with IMRG.
The session was facilitated by Roberta Beattie, Tech Champion for Websites.
You will learn
- What a good/average/bad sales conversion looks like
- The features employed by the best converting websites
- How delivery influences checkout conversion
- Which functionalities to put on your product pages
You’ll get extra value by pulling your own customer funnel figures before watching the session so you can compare against the market as the presentation progresses.
Resources and links
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
A webinar for arts and cultural organisations to learn how to successfully plan and launch an online shop.
Learn how to develop, strategise and market a successful Print on Demand offering for your online shop.
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