Beginner Read Digital Strategy eCommerce and Merchandising
Introduction to eCommerce
Thinking about setting up an online shop? Read on to understand the basics of eCommerce and how it could benefit your organisation.
Webinar recording – Getting Started with Online Retail: Launch to Success
In this article
About the webinar
Want to set up an online shop for your organisation but don’t know where to start? This one-hour webinar, led by Emma Roberts, the Digital Culture Network’s previous Tech Champion for eCommerce and Merchandising, takes you through the fundamentals of launching a successful online shop. Packed full of arts and culture examples, success stories and best practice for driving sales and customer loyalty.
The key ingredient for success in eCommerce is in the detail, whether that is identifying the sales potential, understanding your customer base, profit margins and user experience or analysing how well your marketing strategies are performing. In this webinar, we address these key factors with useful marketing models and examples which you can use to kick start your online shop today.
Resources and links
Download the presentation used in the webinar
The current Digital Culture Network Tech Champion for eCommerce and Merchandising is Katherine Brown.
Further Support
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up to our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
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