Learn how to make different forms of digital content accessible to all audience members and what steps you can take to make the experience for your audience as good as it can be, to ensure their needs are accounted for on different platforms.
In this article
Webinar – Getting Started with Online Retail: Launch to Success
In this article
About the webinar
Want to set up an online shop for your organisation but don’t know where to start? This one-hour webinar, led by Emma Roberts, the Digital Culture Network’s Tech Champion for eCommerce and Merchandising, takes you through the fundamentals of launching a successful online shop. Packed full of arts and culture examples, success stories and best practice for driving sales and customer loyalty, this webinar was recorded in October 2020 and includes a live Q&A at the end.
The key ingredient for success in eCommerce is in the detail, whether that is identifying the sales potential, understanding your customer base, profit margins and user experience or analysing how well your marketing strategies are performing. In this webinar, we address these key factors with useful marketing models and examples which you can use to kick start your online shop today.
Download the full presentation used in the webinar.
You can find recordings of all our previous webinars, as well as top tip videos and more on our YouTube channel.
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up to our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
Beginner Read Digital Strategy
An effective digital strategy can be vital to your organisation’s success. Read on to understand the key considerations when developing yours.
More by the author
Beginner Read eCommerce and Merchandising
Join us for an interview with Camilla Stewart, Head of Commercial Programmes and Collection Partnerships at Art UK, as she explains how the organisation has grown its online shop and dealt with lockdown. The interview took place in July 2020.
Thinking about setting up an online shop? Read on to understand the basics of eCommerce and how it could benefit your organisation.
Emma Roberts shares her top tips for embracing eCommerce and using a streamlined customer journey to generate more sales.