Are you reviewing your social media performance? Social media analytics can inform your content strategies and help you to create great, engaging content.
Audience Data Collection and Evaluation
Box Office and Ticketing
Customer Relationship Management CRM
Data Analytics and Insight
eCommerce and Merchandising
Search Engine Optimisation
Search Engine Marketing/ Search Engine Optimisation
Video and Digital Content
Data Analytics and Insight
This article is aimed at anyone who wants to improve the effectiveness of their website and improve the experience of their website visitors.
Explore our top tips for embracing Data Analytics & Insight in your organisation.
Do you have a good understanding of your organisation's data analytics tools? Our checklist will help you assess and improve your audience insight.
In this article we explain the data in each reporting section of Google Analytics 4 and how those sections can be used to understand how your website is performing and what your users are doing.
External LinkCoffee Break: Google Update: Big Changes to Google Analytics!
Google is making some big changes to Google Analytics, which will affect how you track your website traffic. In this coffee break, our analytics Tech Champion James, explains the changes and how you can prepare for them. We also have a video tutorial that will walk you through the new features of Google Analytics 4!
In this article, we explain the steps to set up and configure the digital analytics platform Google Analytics 4 with Spektrix to enhance your reporting with eCommerce data.
Excel is arguably the most powerful software at sorting data into meaningful categories and the go-to tool for most marketers and data analysts, particularly when it comes to reporting. This article will introduce you to ten functions, formulas and shortcuts to try next time you are manipulating your metrics.
Beginner Read Box Office and Ticketing Customer Relationship Management CRM Data Analytics and Insight Email Marketing Digital Marketing Digital Strategy eCommerce and Merchandising Search Engine Optimisation Search Engine Marketing/ Search Engine Optimisation Social Media Video and Digital Content Websites
In this tea break chat, we asked some of our Tech Champions about their early experiences working in digital, by the end, you might realise that you are not alone when it comes to learning the digital ropes.
In this article, we explore Google Looker Studio (formerly Google Data Studio) and how it can be used to create interactive and shareable reports to help you see how you are performing, if you're on track to reach your objectives, and identify opportunities for change.
In this article we explain what UTM Parameters are and why they're useful for creative and cultural organisations and individuals to consider using.
Google Analytics 4 is the brand new web analytics platform from Google. This article explains what it is, the key differences to the old Google Analytics version, and how arts and culture organisations could utilise it.
Learn how 'Using Data' category Winners Watershed developed new data-informed inclusion strategies by embracing a new framework for data collection & analysis.
Join Sound and Music, winners of the 2022 Digital Culture Award Data Driven category, as they tell their winning story about using data to understand engagement barriers and create new music.
A webinar for creative and cultural organisations to learn how Google Tag Manager can be used to enhance Google Analytics 4 data.
A webinar for creative and cultural organisations to learn the advanced configuration options and custom reporting abilities of Google Analytics.
A webinar for creative and culture organisations who wish to create, configure and install Google Analytics 4.
A webinar for arts and culture organisations to learn how to define and track the metrics for different audience actions.
A webinar to help arts and culture organisations plan for the changes to Google Analytics coming in 2023.
A webinar for arts and culture organisations to understand how to bring together data and tell a story with visualisation tools.
A webinar for arts and and culture organisations to learn about upcoming changes to how users are tracked online and how this will impact them
A webinar for arts and cultural organisations to learn how to gather and analyse data using free SEO and PPC tools and software.
A webinar for arts and cultural organisations to learn how to set objectives, find the right channels and prove return on investment.
Learn how Google Tag Manager can help track relevant objectives for your organisation and improve website performance
Learn how to improve the data quality in Google Analytics and customise your account to unlock actionable insight for your organisation
What, why and how arts and culture organisations can use Google Analytics for greater insight.
External LinkFree privacy & data protection law course
External LinkIlluminate – Audience Data Platform
Illuminate is a new Audience Data Platform for arts and cultural organisations; commissioned by Arts Council England, built and developed by PwC.
External LinkHow to audit your Google Analytics account
Is your Google Analytics configured in context to your organisation? With a standard implementation you may be missing out on useful insight and have difficulty navigating the available data.
External LinkGoogle Analytics for absolute beginners
What, why and how Arts and Culture organisations can use Google Analytics. Have you heard about Google Analytics but don’t know where to start? Learn the basics of Google.
External LinkJoin the “Culture Insight Professionals network (UK)”
CIP is a network of researchers & data practitioners working within public-facing arts and cultural institutions and heritage organisations in the UK.
External LinkAre you getting the most out of your data?
Jennifer Bruzas, Digital Analyst at AnalogFolk shares 3 key pointers around how to get more from data sets and data teams.
External LinkGuide to the General Data Protection Regulation (GDPR)
Article from Information Commissioner's Office: Summarising the key points you need to know, frequently asked questions, and practical checklists to help you comply.