Beginner Read Data Analytics and Insight
A webinar for those working in the creative and culture sector to review their Google Analytics 4 set up and build confidence in their data.
Beginner Read Data Analytics and Insight
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Free privacy & data protection law courseAdvanced Read Data Analytics and Insight
A webinar for creative and cultural organisations to learn how Google Tag Manager can be used to enhance Google Analytics 4 data.
Beginner Read Data Analytics and Insight Search Engine Optimisation Websites
This article is aimed at anyone who wants to improve the effectiveness of their website and improve the experience of their website visitors.
Intermediate Read Data Analytics and Insight
A webinar for creative and cultural organisations to learn the advanced configuration options and custom reporting abilities of Google Analytics.
Beginner Read Box Office and Ticketing Customer Relationship Management CRM Data Analytics and Insight Digital Strategy
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Illuminate – Audience Data PlatformIlluminate is a new Audience Data Platform for arts and cultural organisations; commissioned by Arts Council England, built and developed by PwC.
Beginner Read Data Analytics and Insight
In this article we explain the data in each reporting section of Google Analytics 4 and how those sections can be used to understand how your website is performing and what your users are doing.
Beginner Read Data Analytics and Insight Digital Strategy
Learn how 'Using Data' category Winners Watershed developed new data-informed inclusion strategies by embracing a new framework for data collection & analysis.
Beginner Read Data Analytics and Insight
A webinar for creative and culture organisations who wish to create, configure and install Google Analytics 4.
Beginner Read Data Analytics and Insight
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Coffee Break: Google Update: Big Changes to Google Analytics!Google is making some big changes to Google Analytics, which will affect how you track your website traffic. In this coffee break, our analytics Tech Champion James, explains the changes and how you can prepare for them. We also have a video tutorial that will walk you through the new features of Google Analytics 4!
Beginner Read Data Analytics and Insight
In this article, we explain the steps to set up and configure the digital analytics platform Google Analytics 4 with Spektrix to enhance your reporting with eCommerce data.
Beginner Read Data Analytics and Insight Digital Marketing
Excel is arguably the most powerful software at sorting data into meaningful categories and the go-to tool for most marketers and data analysts, particularly when it comes to reporting. This article will introduce you to ten functions, formulas and shortcuts to try next time you are manipulating your metrics.
Beginner Read Box Office and Ticketing Customer Relationship Management CRM Data Analytics and Insight Email Marketing Digital Marketing Digital Strategy eCommerce and Merchandising Search Engine Optimisation Search Engine Marketing/ Search Engine Optimisation Social Media Video and Digital Content Websites
In this tea break chat, we asked some of our Tech Champions about their early experiences working in digital, by the end, you might realise that you are not alone when it comes to learning the digital ropes.
Beginner Read Data Analytics and Insight
In this article, we explore Google Looker Studio (formerly Google Data Studio) and how it can be used to create interactive and shareable reports to help you see how you are performing, if you're on track to reach your objectives, and identify opportunities for change.
Beginner Read Data Analytics and Insight Digital Strategy
A webinar for arts and culture organisations to learn how to define and track the metrics for different audience actions.
Intermediate Read Data Analytics and Insight Digital Marketing
In this article we explain what UTM Parameters are and why they're useful for creative and cultural organisations and individuals to consider using.
Beginner Read Data Analytics and Insight
A webinar to help arts and culture organisations plan for the changes to Google Analytics coming in 2023.
Beginner Read Data Analytics and Insight
Join Sound and Music, winners of the 2022 Digital Culture Award Data Driven category, as they tell their winning story about using data to understand engagement barriers and create new music.
Beginner Read Data Analytics and Insight
Google Analytics 4 is the brand new web analytics platform from Google. This article explains what it is, the key differences to the old Google Analytics version, and how arts and culture organisations could utilise it.
Beginner Read Data Analytics and Insight
A webinar for arts and culture organisations to understand how to bring together data and tell a story with visualisation tools.
