Data Analytics and Insight

Here are some essential tips on why you should be using your social media analytics to inform your content strategies.

Explore our top tips for embracing Data Analytics & Insight in your organisation.

Do you have a good understanding of your organisation's data analytics tools? Our checklist will help you assess and improve your audience insight.

Google Analytics 4 is the brand new web analytics platform from Google. This article explains what it is, the key differences to the old Google Analytics version, and how arts and culture organisations could utilise it.

Did you see a spike in your February website traffic? James Akers, Tech Champion for Data Analytics and Insight, explains what caused it, why it's a problem and how you can filter it out of your reports.

Join Sound and Music, winners of the 2022 Digital Culture Award Data Driven category, as they tell their winning story about using data to understand engagement barriers and create new music.

A webinar for arts and culture organisations to understand how to bring together data and tell a story with visualisation tools.

A webinar for arts and and culture organisations to learn about upcoming changes to how users are tracked online and how this will impact them

A webinar for arts and cultural organisations to learn how to gather and analyse data using free SEO and PPC tools and software.

A webinar for arts and cultural organisations to learn how to set objectives, find the right channels and prove return on investment.

Learn how Google Tag Manager can help track relevant objectives for your organisation and improve website performance

Learn how to improve the data quality in Google Analytics and customise your account to unlock actionable insight for your organisation

What, why and how arts and culture organisations can use Google Analytics for greater insight.