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James Akers
Data Analytics and Insight Tech Champion North West

James Akers

James specialises in Data Analytics & Insight, and can help you with digital strategy, website development and data-driven decision making. Based in the Manchester office, James offers Data Analytics and Insight support to creative and cultural organisations across England.
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Data Analytics and Insight

Beginner Digital Culture Podcast Episode #21 – Streamlining your cultural data with James Akers

In this episode, Jack Roscoe takes over hosting duties and interviews James Akers, Tech Champion for Data Analytics and Insight. James shares his journey into the role, the importance of data in the creative and cultural sector, and practical advice for organisations on managing, analysing, and presenting data effectively.

Specialisms covered in this article: Data Analytics and Insight   

   ·   5 months ago

Beginner Digital Culture Podcast Episode #18 – Creative strategy, data and transparency with Jonny Goode

For this episode of our Digital Culture Awards series, James speaks with Jonny Goode, Communications Manager at Blast Theory and winner of the 2025 Digital Ambassador award. They explore how Jonny’s championing of digital tools, data-led strategy, and open knowledge-sharing has helped shape Blast Theory’s communications approach and inspired others across the sector.

Specialisms covered in this article: Social Media Marketing    Data Analytics and Insight    Digital Marketing    Digital Strategy   

   ·   7 months ago

Beginner Digital Culture Podcast Episode #14 – Data-driven impact for young people with Simon Glenister from Noise Solution

The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode of the Digital Culture Podcast, James talks to…

Specialisms covered in this article: Data Analytics and Insight    Digital Strategy   

   ·   8 months ago

Beginner How to automate your social media reporting

Do you spend a lot of time each month copying data or taking screenshots of your social media stats and pasting them into a report? Are you struggling to understand what is happening across your social media channels? Would you like to build an automated dashboard to save you time and help inform your activities? In this article we explain three methods you can use to consolidate your data, save time, and tell your story.

Specialisms covered in this article: Data Analytics and Insight   

   ·   1 year ago

Beginner Reporting in Google Analytics 4

In this article we explain the data in each reporting section of Google Analytics 4 and how those sections can be used to understand how your website is performing and what your users are doing.

Specialisms covered in this article: Data Analytics and Insight   

   ·   3 years ago

Beginner Ten Excel tricks to speed up your reporting

Excel is arguably the most powerful software at sorting data into meaningful categories and the go-to tool for most marketers and data analysts, particularly when it comes to reporting. This article will introduce you to ten functions, formulas and shortcuts to try next time you are manipulating your metrics.  

Specialisms covered in this article: Data Analytics and Insight    Digital Marketing   

   ·   3 years ago

Beginner Jargon Busters

In this tea break chat, we asked some of our Tech Champions about their early experiences working in digital, by the end, you might realise that you are not alone when it comes to learning the digital ropes.  

   ·   4 years ago

Beginner Getting started with Google Looker Studio

In this article, we explore Google Looker Studio (formerly Google Data Studio) and how it can be used to create interactive and shareable reports to help you see how you are performing, if you're on track to reach your objectives, and identify opportunities for change.

Specialisms covered in this article: Data Analytics and Insight   

   ·   4 years ago