James Akers

Beginner Read How to automate your social media reporting

Do you spend a lot of time each month copying data or taking screenshots of your social media stats and pasting them into a report? Are you struggling to understand what is happening across your social media channels? Would you like to build an automated dashboard to save you time and help inform your activities? In this article we explain three methods you can use to consolidate your data, save time, and tell your story.

Beginner Read Webinar recording – How to audit your Google Analytics 4 (GA4) account

A webinar for those working in the creative and culture sector to review their Google Analytics 4 set up and build confidence in their data.

Advanced Read Webinar recording – How to enhance Google Analytics 4 data with Google Tag Manager

A webinar for creative and cultural organisations to learn how Google Tag Manager can be used to enhance Google Analytics 4 data.

Beginner Read Testing and improving your website structure and content

This article is aimed at anyone who wants to improve the effectiveness of their website and improve the experience of their website visitors.

Intermediate Read Webinar recording – Advanced configuration and custom reporting in Google Analytics 4

A webinar for creative and cultural organisations to learn the advanced configuration options and custom reporting abilities of Google Analytics.

Beginner Read Reporting in Google Analytics 4

In this article we explain the data in each reporting section of Google Analytics 4 and how those sections can be used to understand how your website is performing and what your users are doing.

Beginner Read Digital Culture Award Winner Case Study: Watershed

Learn how 'Using Data' category Winners Watershed developed new data-informed inclusion strategies by embracing a new framework for data collection & analysis.

Beginner Read Webinar recording – Getting started with Google Analytics 4

A webinar for creative and culture organisations who wish to create, configure and install Google Analytics 4.

Beginner Read How to integrate Spektrix with Google Analytics 4

In this article, we explain the steps to set up and configure the digital analytics platform Google Analytics 4 with Spektrix to enhance your reporting with eCommerce data.

Beginner Read Ten Excel tricks to speed up your reporting

Excel is arguably the most powerful software at sorting data into meaningful categories and the go-to tool for most marketers and data analysts, particularly when it comes to reporting. This article will introduce you to ten functions, formulas and shortcuts to try next time you are manipulating your metrics.  

Beginner Read Jargon Busters

In this tea break chat, we asked some of our Tech Champions about their early experiences working in digital, by the end, you might realise that you are not alone when it comes to learning the digital ropes.  

Beginner Read Getting started with Google Looker Studio

In this article, we explore Google Looker Studio (formerly Google Data Studio) and how it can be used to create interactive and shareable reports to help you see how you are performing, if you're on track to reach your objectives, and identify opportunities for change.

Beginner Read Webinar recording – Why are you measuring that?

A webinar for arts and culture organisations to learn how to define and track the metrics for different audience actions.

Intermediate Read How to use UTM Parameters to track marketing activity

In this article we explain what UTM Parameters are and why they're useful for creative and cultural organisations and individuals to consider using.

Beginner Read Webinar recording – Google analytics will stop working next year – here are your options

A webinar to help arts and culture organisations plan for the changes to Google Analytics coming in 2023.

Beginner Read Digital Culture Award Winner case study: Sound and Music

Join Sound and Music, winners of the 2022 Digital Culture Award Data Driven category, as they tell their winning story about using data to understand engagement barriers and create new music.

Beginner Read Introduction to Google Analytics 4

Google Analytics 4 is the brand new web analytics platform from Google. This article explains what it is, the key differences to the old Google Analytics version, and how arts and culture organisations could utilise it.