Beginner Read Webinar recording – Revitalise your email marketing – grow and engage audiences with email
This webinar will include practical tips and best practice examples to help you optimise your email marketing.
Beginner Read 10 ways to make your email marketing more sustainable
When email marketing was first introduced it was seen as the sustainable alternative to direct mail and producing print. Whilst it's true that individual emails use relatively small amounts of energy to send; processing, sending, receiving and storing the content of emails builds up. Read this resource to discover steps you can take to make your email marketing more sustainable.
Beginner Read How to grow the audience for your online shop
In this article, we will look at how creative and cultural organisations and individuals can grow traffic to their online shop, to drive online sales.
Beginner Read Webinar recording – How regulation GDPR/PECR affects email marketing and why it is important
A webinar for creative and cultural organisations and individuals to learn how GDPR/PECR regulations can support your email marketing and help you grow your contact list.
Beginner Read Emergency email marketing repair kit
When your email marketing campaign doesn’t perform as well as you need it to there are some simple questions to ask. This article gives you the 5 W’s to investigate why your campaign is not performing as expected: Who, What, When Where, and Why?
Beginner Read Webinar recording – Introduction to email marketing automations
A webinar for cultural organisations and creatives to explore how automations - creating personalised customer journeys in email marketing - can help you to work more efficiently to achieve your goals.
Beginner Read Segmentation Audience Personas
Personas are fictional representations of people within your audience or customer base. In this article, we explore how personas work where resources in terms of time and budgets are limited. If you don’t have time or money for a major project, this article will show you what a lo-fi, low-cost version of personas look like and how can creating personas add value.
Beginner Read The five essentials of collecting contact data
Contact data is business critical and one of your organisation's most valuable assets. Find out how to set up and grow, and collect a contact database starting with these 5 essentials.
Beginner Read Jargon Busters
In this tea break chat, we asked some of our Tech Champions about their early experiences working in digital, by the end, you might realise that you are not alone when it comes to learning the digital ropes.
Beginner Read Health check your email marketing
Want to improve your email marketing? Our health check will help you asses and improve you activities.
Beginner Read Webinar recording – Health check your email marketing strategy
A webinar for creative and cultural organisations or individual practitioners who are looking to develop and improve their email marketing.
Intermediate Read Guide to tracking email campaign engagement
In this article, you’ll learn about what email engagement is and some ideas for tracking engagement over time. This will help you build a picture of what resonates with your audience so you can build up a healthy relationship with your email subscribers.
Beginner Read Case Study: How BALTIC’s online shop refresh led to a marketing strategy rethink
Join Head of Retail at BALTIC Centre for Contemporary Art, Sara Ley, as she tells us how an online shop strategy prompted a look at their wider marketing strategy.
Beginner Read Webinar recording – How to welcome new email subscribers to achieve long-term engagement
A webinar for arts and cultural organisations to learn simple techniques to welcome new subscribers and achieve better long-term engagement.
Beginner Read Creating email templates – downloadable guides
Are you looking to get more results from your email marketing? Creating and completing these templates will help you determine your objectives, write effective calls to action and deliver content that your audience will love.
Beginner Read Webinar recording – Digital skills for Libraries: Deepening online engagement with audiences
A webinar for libraries to explore how to harness digital communication strategies to maintain vital connections with communities.
Beginner Read Case Study: Brighton Fringe experiments to improve audience engagement
Brighton Fringe is England's largest arts festival. The festival normally runs an annual open access, large-scale event hosted across the city of Brighton & Hove in a variety of venues. Digital Marketing Coordinator, Jamie Haas, talks us through how our Tech Champions helped the festival get in touch with their audiences online through email marketing and social media.
Beginner Read Introduction to Email Marketing
Email marketing is a powerful tool when it comes to building relationships with your audience. Read on to find out more about what it can do for your organisation.
Beginner Read Top Tips for Email Marketing
Whether you already send emails regularly or you’re planning your very first campaign, these top tips will help you to plan your mail-outs and learn from them.
Beginner Read Email Marketing: A Diagnostic Checklist
If you’re looking for ways to improve your email marketing strategy, this checklist will help you establish where you are now and where you could go next.
