Jacqueline Ewers

When email marketing was first introduced it was seen as the sustainable alternative to direct mail and producing print. Whilst it's true that individual emails use relatively small amounts of energy to send; processing, sending, receiving and storing the content of emails builds up. Read this resource to discover steps you can take to make your email marketing more sustainable.

In this article, we will look at how creative and cultural organisations and individuals can grow traffic to their online shop, to drive online sales.

A webinar for creative and cultural organisations and individuals to learn how GDPR/PECR regulations can support your email marketing and help you grow your contact list.

When your email marketing campaign doesn’t perform as well as you need it to there are some simple questions to ask. This article gives you the 5 W’s to investigate why your campaign is not performing as expected: Who, What, When Where, and Why?

A webinar for cultural organisations and creatives to explore how automations - creating personalised customer journeys in email marketing - can help you to work more efficiently to achieve your goals.

Personas are fictional representations of people within your audience or customer base. In this article, we explore how personas work where resources in terms of time and budgets are limited. If you don’t have time or money for a major project, this article will show you what a lo-fi, low-cost version of personas look like and how can creating personas add value.

Contact data is business critical and one of your organisation's most valuable assets. Find out how to set up and grow, and collect a contact database starting with these 5 essentials. 

In this tea break chat, we asked some of our Tech Champions about their early experiences working in digital, by the end, you might realise that you are not alone when it comes to learning the digital ropes.  

Want to improve your email marketing? Our health check will help you asses and improve you activities.

A webinar for creative and cultural organisations or individual practitioners who are looking to develop and improve their email marketing.

In this article, you’ll learn about what email engagement is and some ideas for tracking engagement over time. This will help you build a picture of what resonates with your audience so you can build up a healthy relationship with your email subscribers.

Join Head of Retail at BALTIC Centre for Contemporary Art, Sara Ley, as she tells us how an online shop strategy prompted a look at their wider marketing strategy.

A webinar for arts and cultural organisations to learn simple techniques to welcome new subscribers and achieve better long-term engagement.

Are you looking to get more results from your email marketing? Creating and completing these templates will help you determine your objectives, write effective calls to action and deliver content that your audience will love.

A webinar for libraries to explore how to harness digital communication strategies to maintain vital connections with communities.

Brighton Fringe is England's largest arts festival. The festival normally runs an annual open access, large-scale event hosted across the city of Brighton & Hove in a variety of venues. Digital Marketing Coordinator, Jamie Haas, talks us through how our Tech Champions helped the festival get in touch with their audiences online through email marketing and social media.

Email marketing is a powerful tool when it comes to building relationships with your audience. Read on to find out more about what it can do for your organisation.

Whether you already send emails regularly or you’re planning your very first campaign, these top tips will help you to plan your mail-outs and learn from them.

If you’re looking for ways to improve your email marketing strategy, this checklist will help you establish where you are now and where you could go next.

Are you about to start using a new email service provider? Or is your mailing list in a bit of a mess? Read on for some top tips for structuring and segmenting your mailing list.