Email Marketing

If you’re looking for ways to improve your email marketing strategy, this checklist will help you establish where you are now and where you could go next.

Whether you already send emails regularly or you’re planning your very first campaign, these top tips will help you to plan your mail-outs and learn from them.

Join Head of Retail at BALTIC Centre for Contemporary Art, Sara Ley, as she tells us how an online shop strategy prompted a look at their wider marketing strategy.

Brighton Fringe is England's largest arts festival. The festival normally runs an annual open access, large-scale event hosted across the city of Brighton & Hove in a variety of venues. Digital Marketing Coordinator, Jamie Haas, talks us through how our Tech Champions helped the festival get in touch with their audiences online through email marketing and social media.

In this article, you’ll learn about what email engagement is and some ideas for tracking engagement over time. This will help you build a picture of what resonates with your audience so you can build up a healthy relationship with your email subscribers.

Are you looking to get more results from your email marketing? These templates will help you determine your objectives, write effective calls to action and deliver content that your audience will love.

Are you about to start using a new email service provider? Or is your mailing list in a bit of a mess? Read on for some top tips for structuring and segmenting your mailing list.

A webinar for arts and cultural organisations to learn simple techniques to welcome new subscribers and achieve better long-term engagement.

A webinar for libraries to explore how to harness digital communication strategies to maintain vital connections with communities.

A beginner’s guide to harnessing the power of your mailing list, and using emails to increase audience engagement.