Email Marketing

Beginner Read Email Marketing   

Introduction to Email Marketing

Email marketing is a powerful tool when it comes to building relationships with your audience. Read on to find out more about what it can do for your organisation.

   ·  1 year ago
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Beginner Read Email Marketing   

Email Marketing: A Diagnostic Checklist

If you’re looking for ways to improve your email marketing strategy, this checklist will help you establish where you are now and where you could go next.

   ·   1 year ago
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Beginner Read Email Marketing   

Top Tips for Email Marketing

Whether you already send emails regularly or you’re planning your very first campaign, these top tips will help you to plan your mail-outs and learn from them.

   ·   1 year ago
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Beginner Read Case Studies    Email Marketing    Social Media   

Case Study: Brighton Fringe experiments to improve audience engagement

Brighton Fringe is England's largest arts festival. The festival normally runs an annual open access, large-scale event hosted across the city of Brighton & Hove in a variety of venues. Digital Marketing Coordinator, Jamie Haas, talks us through how our Tech Champions helped the festival get in touch with their audiences online through email marketing and social media.

   ·   1 year ago
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Intermediate Read Email Marketing   

Guide to tracking email campaign engagement and template

In this article, you’ll learn about what email engagement is and some ideas for tracking engagement over time. This will help you build a picture of what resonates with your audience so you can build up a healthy relationship with your email subscribers.

   ·   2 months ago

Beginner Read Email Marketing   

Email planning templates – downloads

Are you looking to get more results from your email marketing? These templates will help you determine your objectives, write effective calls to action and deliver content that your audience will love.

   ·   9 months ago

Beginner Read Email Marketing   

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5 Tips for Writing Alt Text in Email

Article from Email on Acid: One of the essential parts of an accessible email is well-executed image alt text (alternative text). That said, good alt text should be a feature of every email, regardless of whether you’re designing for accessibility.

2 years ago
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Beginner Read Email Marketing   

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Email newsletters – how to

Digital Pathways explains how email marketing systems enable companies and organisations to send email updates, newsletters and invitations to a list of subscribers.

2 years ago
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Beginner Read Email Marketing   

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Email Segmentation for Nonprofits: 7 Easy Segments that Increase Donations

Being a newsletter subscriber can be like Goldilocks and the Three Bears: One newsletter sends way too frequently, one never sends anything you want to read, and one sends just enough. Whole Whale wants you to hit the sweet spot right in between, and send just enough emails to move the needle forward on your impact.

2 years ago
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Beginner Read Email Marketing   

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Should You Say Goodbye to Inactive Subscribers?

Article from Campaign Monitor: In an ideal world, every contact on a company’s email list would be active, engaged, and a frequent buyer. Unfortunately, that’s not how it always works. Subscribers grow and evolve, and some become inactive over time.

2 years ago