Email Marketing

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Introduction to Email Marketing

Email marketing is a powerful tool when it comes to building relationships with your audience. Read on to find out more about what it can do for your organisation.

   ·  5 months ago
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Beginner Read Case Studies    Email Marketing    Social Media   

Case Study: Brighton Fringe experiments to improve audience engagement

Brighton Fringe is England's largest arts festival. The festival normally runs an annual open access, large-scale event hosted across the city of Brighton & Hove in a variety of venues. Digital Marketing Coordinator, Jamie Haas, talks us through how our Tech Champions helped the festival get in touch with their audiences online through email marketing and social media.

   ·   5 months ago

Beginner Read Email Marketing   

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5 Tips for Writing Alt Text in Email

Article from Email on Acid: One of the essential parts of an accessible email is well-executed image alt text (alternative text). That said, good alt text should be a feature of every email, regardless of whether you’re designing for accessibility.

1 year ago
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Beginner Read Email Marketing   

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Email newsletters – how to

Digital Pathways explains how email marketing systems enable companies and organisations to send email updates, newsletters and invitations to a list of subscribers.

1 year ago
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Beginner Read Email Marketing   

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Email Segmentation for Nonprofits: 7 Easy Segments that Increase Donations

Being a newsletter subscriber can be like Goldilocks and the Three Bears: One newsletter sends way too frequently, one never sends anything you want to read, and one sends just enough. Whole Whale wants you to hit the sweet spot right in between, and send just enough emails to move the needle forward on your impact.

1 year ago
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Beginner Read Email Marketing   

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Should You Say Goodbye to Inactive Subscribers?

Article from Campaign Monitor: In an ideal world, every contact on a company’s email list would be active, engaged, and a frequent buyer. Unfortunately, that’s not how it always works. Subscribers grow and evolve, and some become inactive over time.

1 year ago