Beginner Read Email Marketing
Email marketing is a powerful tool when it comes to building relationships with your audience. Read on to find out more about what it can do for your organisation.
Beginner Read Email Marketing
If you’re looking for ways to improve your email marketing strategy, this checklist will help you establish where you are now and where you could go next.
Beginner Read Email Marketing
Whether you already send emails regularly or you’re planning your very first campaign, these top tips will help you to plan your mail-outs and learn from them.
Beginner Read Case Studies Email Marketing Social Media
Brighton Fringe is England's largest arts festival. The festival normally runs an annual open access, large-scale event hosted across the city of Brighton & Hove in a variety of venues. Digital Marketing Coordinator, Jamie Haas, talks us through how our Tech Champions helped the festival get in touch with their audiences online through email marketing and social media.
Beginner Read Email Marketing
Are you looking to get more results from your email marketing? These templates will help you determine your objectives, write effective calls to action and deliver content that your audience will love.
Beginner Read Email Marketing
Are you about to start using a new email service provider? Or is your mailing list in a bit of a mess? Read on for some top tips for structuring and segmenting your mailing list.
Beginner Read Webinars Email Marketing
A webinar for arts and cultural organisations to learn simple techniques to welcome new subscribers and achieve better long-term engagement.
Beginner Read Webinars Email Marketing Social Media
A webinar for libraries to explore how to harness digital communication strategies to maintain vital connections with communities.
Beginner Read Webinars Email Marketing
A beginner’s guide to harnessing the power of your mailing list, and using emails to increase audience engagement.
Beginner Read Email Marketing
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5 Tips for Writing Alt Text in EmailArticle from Email on Acid: One of the essential parts of an accessible email is well-executed image alt text (alternative text). That said, good alt text should be a feature of every email, regardless of whether you’re designing for accessibility.
Beginner Read Email Marketing
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Email newsletters – how toDigital Pathways explains how email marketing systems enable companies and organisations to send email updates, newsletters and invitations to a list of subscribers.
Beginner Read Email Marketing
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How to write subject lines that get openedArticle from Whole Whale: Why send an email if no one is going to read it? Find out how to avoid this.
Beginner Read Email Marketing
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Effects of List Segmentation on Email Marketing StatsArticle from Mailchimp: Does list segmentation really help email marketing stats? Mailchimp ran the numbers.
Beginner Read Email Marketing
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Email Segmentation for Nonprofits: 7 Easy Segments that Increase DonationsBeing a newsletter subscriber can be like Goldilocks and the Three Bears: One newsletter sends way too frequently, one never sends anything you want to read, and one sends just enough. Whole Whale wants you to hit the sweet spot right in between, and send just enough emails to move the needle forward on your impact.
Beginner Read Email Marketing
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Should You Say Goodbye to Inactive Subscribers?Article from Campaign Monitor: In an ideal world, every contact on a company’s email list would be active, engaged, and a frequent buyer. Unfortunately, that’s not how it always works. Subscribers grow and evolve, and some become inactive over time.
Beginner Read Data Analytics and Insight Email Marketing
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How to Segment Email Lists for More Opens, Click-Throughs and ConversionsArticle from Zapier: Segmenting your email list helps you speak more intelligently and directly with your customers, giving them information that they want at the opportune time. And when you do it right, the payoff can be huge.
