Webinar recording – Sustainable email marketing: How to be green AND grow
In this article
About the webinar
In this free 60-minute webinar, Jacqueline Ewers, Tech Champion for Email Marketing, will guide you through sustainability top tips for email marketing. She’ll show you ways to optimise efficiency and create campaigns that are both eco-friendly and effective. Learn practical ways to strengthen customer relationships through email – while reducing waste, lowering costs, and shrinking your carbon footprint.
You will learn:
Why contact list hygiene helps sustainability and increases impact
Ways to make your emails lighter through design
How segmentation increases relevance and decreases your Carbon Footprint
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free one-to-one support to all creative and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on X (Twitter) @ace_dcn and LinkedIn for the latest updates.
When email marketing was first introduced it was seen as the sustainable alternative to direct mail and producing print. Whilst it's true that individual emails use relatively small amounts of energy to send; processing, sending, receiving and storing the content of emails builds up. Read this resource to discover steps you can take to make your email marketing more sustainable.
A webinar for creative and cultural organisations and individual practitioners to learn about website sustainability and how to reduce their digital carbon footprint.
