Digital Culture Podcast episode #8 – Consent, Conversion and Connection: Email marketing with Jacqueline Ewers

The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector.

In our eighth episode, James Akers interviews Jacqueline Ewers, the Digital Culture Network Tech Champion for Email Marketing.

In this episode, we discuss:

• What does email marketing mean and why it should be at the heart of your digital marketing mix
• How to avoid the “leaky bucket” syndrome by strategically capturing contact details at every touchpoint
• Why testing is essential to improve results and how Jacqueline can help

• Listen to the Podcast on Spotify
• Listen to the Podcast on Apple Podcasts
• Listen to the Podcast on Amazon Music

Links and resources discussed in this episode

• Download the transcript for this episode (Word document)
• 10 ways to make your email marketing more sustainable – discover steps you can take to make your email marketing more sustainable
• How regulation GDPR/PECR affects email marketing and why it is important – On demand webinar to learn how GDPR/PECR regulations can support your email marketing and help you grow your contact list.
• Revitalise your email marketing – grow and engage audiences with email – On demand webinar including practical tips and best practice examples to help you optimise your email marketing
• Introduction to email marketing automations – On demand webinar to explore how automations can help you to work more efficiently to achieve your goals
• The five essentials of collecting contact data – find out how to set up and grow, and collect a contact database starting with these 5 essentials
• How to use UTM Parameters to track marketing activity – what are campaign parameters and why are they useful? Also, generate your own links with our template
• Canva for non-profits – Create assets for your emails for free
• Email marketing platforms – a list of providers
• Find more email marketing resources in the Digital Culture Network knowledge hub

Music by ⁠⁠SHAR

Further support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free one-to-one support to all creative and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on LinkedIn and X (Twitter) @ace_dcn for the latest updates.