Digital Culture Podcast episode #7 – Why you should sell online and how to do it well with Katherine Brown

The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector.

In our seventh episode, James Akers interviews Katherine Brown, the Digital Culture Network Tech Champion for Ecommerce and Merchandising.

In this episode, we discuss:

• What does ecommerce and merchandising mean for the creative and cultural sector
• Why cultural organisations, practitioners and artists should sell online
• Tips to get started and how Katherine can help

• Listen to the Podcast on Spotify
• Listen to the Podcast on Apple Podcasts
• Listen to the Podcast on Amazon Music

Links and resources discussed in this episode

• Download the transcript for this episode (Word document)
• How to grow the audience for your online shop – how creative and cultural organisations and individuals can grow traffic to their online shop, to drive online sales
• How to audit your eCommerce website and improve your customer journey – what the customer journey is and how it can be used to structure an audit of your ecommerce website
• How to grow your eCommerce sales with best practice online merchandising (on demand webinar) – learn how to grow their eCommerce sales with best practice online merchandising.
• Smartphone photography: Taking great photos for your online shop (on demand webinar) – tips to improve your product imagery using just a smartphone
• Everything you need to know about Print on Demand (on demand webinar) -top tips and best practice for how to develop, strategise and market a successful Print on Demand offering.
• Online shops mentioned
  • Design Museum
  • The Hepworth Wakefield

Music by ⁠⁠SHAR

Further support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free one-to-one support to all creative and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on LinkedIn and X (Twitter) @ace_dcn for the latest updates.