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Beginner Read · Typical · Updated: May 2025

Webinar recording – How to grow your eCommerce sales with best practice online merchandising

About the webinar

In this 60 minute webinar, presented by Katherine Brown, Tech Champion for eCommerce, you will explore how best practice online merchandising can grow your sales.

You will learn:

  • What online merchandising is and why it matters 
  • Identify best practice merchandising for key pages in the online journey 
  • Learn how you can make landing pages work for you 

Resources, links and further information

Download the webinar presentation slides (PDF) >

Useful links:

Gloomaps is a useful tool for testing out different layouts and hierarchies for your navigation menu.

Canvy is a useful tool for generating mockups of what a piece of artwork could look like in situ in a home, or office or elsewhere, with a range of settings to choose from.

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on X (Twitter) @ace_dcn for the latest updates.


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