eCommerce and Merchandising London
Katherine specialises in eCommerce. She can help you take your first steps in eCommerce or identify opportunities to grow your existing online revenues. Find ways to improve your conversion and average order value (AOV), to boost repeat customers and to devise a trading plan to drive revenue. Based in the London office, she supports the London region.
I’ve worked at a senior level in the world of retail, leading the online businesses at outdoor retailer Mountain Warehouse and homeware brand Emma Bridgewater. In my time at Mountain Warehouse I delivered considerable growth for the business through identifying opportunities to drive online traffic, overseeing a programme of ongoing optimisation and improvement to the online experience and opening up opportunities for international business. While at Emma Bridgewater I lead and delivered a full re-platform and migration onto a Shopify platform. In both roles I was also fully involved in the logistical considerations ensuring warehouse, couriers and customer service operations worked smoothly.
In a freelance capacity I’ve worked with a number of individual artists and community initiatives and enjoy using my technical and commercial experience to demystify all things digital for others. I’m also a practicing visual artist myself and am excited to support arts organisations in their digital endeavours.
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