eCommerce and Merchandising London
Katherine specialises in eCommerce. She can help you take your first steps in eCommerce or identify opportunities to grow your existing online revenues. Find ways to improve your conversion and average order value (AOV), to boost repeat customers and to devise a trading plan to drive revenue. Based in the London office, Katherine offers eCommerce and Merchandising support to creative and cultural organisations across England.
I’ve worked at a senior level in the world of retail, leading the online businesses at outdoor retailer Mountain Warehouse and homeware brand Emma Bridgewater. In my time at Mountain Warehouse I delivered considerable growth for the business through identifying opportunities to drive online traffic, overseeing a programme of ongoing optimisation and improvement to the online experience and opening up opportunities for international business. While at Emma Bridgewater I lead and delivered a full re-platform and migration onto a Shopify platform. In both roles I was also fully involved in the logistical considerations ensuring warehouse, couriers and customer service operations worked smoothly.
In a freelance capacity I’ve worked with a number of individual artists and community initiatives and enjoy using my technical and commercial experience to demystify all things digital for others. I’m also a practicing visual artist myself and am excited to support arts organisations in their digital endeavours.
Beginner Read Webinars eCommerce and Merchandising
A webinar for organisations and individuals with online shops, to learn how to grow their eCommerce sales with best practice online merchandising.
Beginner Read eCommerce and Merchandising
This article outlines the 11 most useful eCommerce metrics to help you understand your online shop and its performance.
Beginner Read eCommerce and Merchandising
This article shows that by developing a ‘Pull’ eCommerce strategy, an organisation can put itself in a strong position to grow revenues and attract more customers.
