Digital Culture Podcast episode #4 – Finding the right CRM and Ticketing for you with Adam Sykes

The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector.

In our fourth episode, James Akers interviews Adam Sykes, the Digital Culture Network Tech Champion for Customer Relationship Management (CRM) and Ticketing.

In this episode, we discuss:

• How CRM systems help organisations collect, manage, and use audience data to improve engagement, marketing, and fundraising
• The importance of a seamless ticketing process to increase attendance, reduce drop-offs, and enhance customer satisfaction
• Top tips from Adam’s experience in the creative and cultural sector

• Listen to the Podcast on Spotify
• Listen to the Podcast on Apple Podcasts
• Listen to the Podcast on Amazon Music

Links and resources discussed in this episode

• Download the transcript for this episode (Word document)
• Whose CRM is it anyway? – an article exploring how creative and cultural organisations can effectively utilise a Customer Relationship Management (CRM) system to manage their audiences
• Access All Areas: Making ticketing more accessible for everyone – Adam takes you through how to enhance your ticketing inclusivity and ensure equal access for all
• The Ticketing Journey: From Pre-Purchase to Post-Event – webinar recording to learn practical strategies to streamline your ticketing processes and enhance the customer journey, from start to finish
• Customer Relationship Management (CRM) Platforms – explore a list of relevant systems
• Box office and Ticketing platforms – explore a list of relevant systems
• Understanding your General Data Protection Regulation (GDPR) responsibilities – an article from TicketSource demystifying the obligations as an event organiser
• More than half of arts audiences are first-time bookers – 2024 Tomorrow’s Audience report from Indigo Ltd
• Dynamic pricing could be banned under new federal government crackdown amid pressure on music sellers – Changes to regulation in Australia
• Pearl Jam v. Ticketmaster: What Happened? – why Pearl Jam fell out with Ticketmaster over their operating practices

Music by ⁠⁠SHAR

Further support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free one-to-one support to all creative and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on LinkedIn and X (Twitter) @ace_dcn for the latest updates.