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Updated: Mar 2025
Digital Culture Podcast episode #2 – Navigating strategy in the creative and cultural sector with Ollie Couling
In this article
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector.
In our second episode, James Akers interviews Ollie Couling, the Digital Culture Network Tech Champion for Digital Marketing and Strategy.
In this episode, we discuss:
What is a strategy and why you shouldn’t fear one
Useful frameworks to help build your strategy
Top tips from Ollie’s experience in the creative and cultural sector
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free one-to-one support to all creative and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on LinkedIn and X (Twitter) @ace_dcn for the latest updates.
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews the Digital Culture Network Tech Champions Katy Farrell and Nicola Barratt who specialise in Social Media.
Tech Champion Ollie connected with George Spender, producer of the hugely successful YouTube channel @MarySpender which has amassed 746k subscribers and 94 million views to date. They bonded over their similar journeys working in the arts; both having previously worked as creatives and now digital marketers. Join Ollie as he finds out more about George's process and what he has learned along the way.
This article aims to provide compelling reasons why creative and cultural organisations and individuals should continue to put emphasis on their digital strategy so that they can adapt to change and drive better results.
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The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Adam Sykes, the Digital Culture Network Tech Champion for Customer Relationship Management (CRM) and Ticketing.
