Data Analytics and Insight North West
James specialises in Data Analytics & Insight, and can help you with digital strategy, website development and data-driven decision making. Based in the Manchester office, he also looks after the North West region.
I led digital teams at the University of Cumbria and Manchester Metropolitan University, using digital analytics to identify trends and develop data-driven decision making. In both roles I used a mix of platforms, processes and tactics to understand the long and complex purchase cycle in Higher Education, measuring activity, engagement and conversion to find opportunities for growth. Prior to this, I worked at The Lowry in Salford as the Digital Marketing and Sales Manager for ticketing. Here I led on digital campaigns and supported partner organisations to increase revenue through digital channels.
This is absolutely my dream job. It combines my longstanding interest in arts and culture, passion for digital technology and supporting the North West region which I care deeply about. Plus, I get to work alongside incredible organisations across the country.
Intermediate Read Data Analytics and Insight
Learn how Google Tag Manager can help track relevant objectives for your organisation and improve website performance
Beginner Read Data Analytics and Insight
Learn how to improve the data quality in Google Analytics and customise your account to unlock actionable insight for your organisation
Beginner Read Data Analytics and Insight
What, why and how arts and culture organisations can use Google Analytics for greater insight
