Data Analytics and Insight North West
James specialises in Data Analytics & Insight, and can help you with digital strategy, website development and data-driven decision making. Based in the Manchester office, James offers Data Analytics and Insight support to creative and cultural organisations across England.
I led digital teams at the University of Cumbria and Manchester Metropolitan University, using digital analytics to identify trends and develop data-driven decision making. In both roles I used a mix of platforms, processes and tactics to understand the long and complex purchase cycle in Higher Education, measuring activity, engagement and conversion to find opportunities for growth. Prior to this, I worked at The Lowry in Salford as the Digital Marketing and Sales Manager for ticketing. Here I led on digital campaigns and supported partner organisations to increase revenue through digital channels.
This is absolutely my dream job. It combines my longstanding interest in arts and culture, passion for digital technology and supporting the North West region which I care deeply about. Plus, I get to work alongside incredible organisations across the country.
Beginner Webinar recording – Saddling up for success: Your guide to harnessing data
A webinar for creative and cultural organisations to explore the tools, techniques and templates to use data effectively.
Beginner How to automate your social media reporting
Do you spend a lot of time each month copying data or taking screenshots of your social media stats and pasting them into a report? Are you struggling to understand what is happening across your social media channels? Would you like to build an automated dashboard to save you time and help inform your activities? In this article we explain three methods you can use to consolidate your data, save time, and tell your story.
Beginner Webinar recording – How to audit your Google Analytics 4 (GA4) account
A webinar for those working in the creative and culture sector to review their Google Analytics 4 set up and build confidence in their data.
