Webinar recording – How to audit your Google Analytics 4 (GA4) account

About the webinar

Do you have Google Analytics 4 (GA4) installed on your website but are unsure how accurate the data is?  

Join this webinar with James Akers, Tech Champion for Data Analytics and Insight, to learn the steps to quickly review your GA4 account using a simple online tool. 

You will learn: 

• The common configuration issues in GA4 
• Things to check and how to resolve them 
• The terminology and what things really mean 

Resources, links and further information

Download the webinar presentation slides (PDF) >

Useful links and resources: 

Google Analytics 4 Audit Tool 👉 Access the tool here

To use the tool you must be logged into the same Google Account which has access to your Google Analytics 4 property. No one can see the data but you and the default data it loads is from Google’s demo account.

Bookmark the link to reuse at any time.

Resources

• Create a Google Account using your organisational email address. You can use your own email address to create one instead of Gmail.
• Reclaim access to Google Analytics by proving ownership – currently there doesn’t seem a way to do it specifically for GA4 accounts so you have to use the old Universal Analytics identifier (if you have one). If not, try contacting support.
• Cookies 101: What cultural organisations need to know – what cookies are and why it’s important to ask for consent
• Google Consent Mode V2 and what it means for arts organisations – an important change if you are planning to do any advertising
• Your Universal Analytics data will be deleted in July – learn what you need to do
• How to use UTM Parameters to track marketing activity – track your activity from social channels and email campaigns in GA4
• Getting started with Google Looker Studio – build fully customised reports like the audit tool from different data sources (non-Google sources need a connector such as Porter metrics)
• Webinar recording – Advanced configuration and custom reporting in Google Analytics
• Webinar recording – How to enhance Google Analytics 4 data with Google Tag Manager

Cookie Consent

The compliant way of handling cookies is to ask a user for consent before anything is saved on their device. You can do this by using a Cookie Management Platform (CMP). I’ve listed some below with their monthly cost and an example website where you can see it in action. Most platforms have the same functionality, but check the pricing tiers to see if there’s anything missing that you potentially need.

If you are planning to run retargeting ads with Google Ads, you must have a CMP which uses a protocol called Consent Mode V2 (all of the below platforms do).

If you need help deciding on the right platform for you, installing it on your website, and configuring it correctly – we’re here to help.

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on X (Twitter) @ace_dcn for the latest updates.