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Digital Culture Podcast episode #3 – The art of asking: effective audience surveys with Jack Roscoe

Purple Digital Culture Podcast graphic showing cut out photos of two men smiling, one with a cup of tea.

The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector.

In our third episode, James Akers interviews Jack Roscoe⁠, the Digital Culture Network Tech Champion for Audience Data Collection and Evaluation.

In this episode, we discuss:

  • Designing effective audience surveys by focusing on clear objectives, tailoring questions to different audiences, and utilising tools like Illuminate and Microsoft Forms
  • Methods to boost survey participation, including face-to-face interactions, staff training, and creating concise, engaging surveys
  • Top tips from Jack’s experience in the creative and cultural sector

Listen to the Podcast on Spotify

Listen to the Podcast on Apple Podcasts

Listen to the Podcast on Amazon Music

For National Portfolio Organisations and Creative People and Places:

  • Illuminate by Arts Council England – an overview of Illuminate including links to FAQs and to download a list of the mandatory and optional questions.
  • Impact & Insight Toolkit – an alternative platform for National Portfolio Organisations to collect surveys, with templates containing the mandatory questions, along with the ability to write your own questions and more flexibly redesign surveys.
  • Culture Counts to Illuminate Conversion Service Guide – a guide to the free survey data export service for Impact and Insight Toolkit users, creating data files that are formatted and ready to be uploaded directly into Illuminate.

For designing your own surveys from scratch:

  • Microsoft Forms is an easy-to-use platform that will meet the needs of most users with a few nice features and unlimited survey responses.
  • For more advanced surveys, Qualtrics offers a free account level with more question types, features and customisation – it’s limited to 500 survey responses but this will be sufficient for many smaller organisations.

Music by ⁠⁠SHAR

Further support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free one-to-one support to all creative and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touchSign up for our newsletter below and follow us on LinkedIn and X (Twitter) @ace_dcn for the latest updates.


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