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Audience Data Collection and Evaluation      Manchester

Jack Roscoe

Jack specialises in Audience Data Collection and Evaluation. He can help you improve your audience surveying, support you to design focused and useful audience research objectives and questions, and to manage the process of evaluation and research from start to finish. Based in Manchester, Jack offers Audience Data Collection and Evaluation support to organisations and individuals in the creative and cultural sector across England.

How I can help you

  • Get help through one-to-one or group training to increase your audience surveys and improve their quality.
  • Understand the different audience research methods, platforms, and suppliers available to you.
  • Learn best practices for survey design, including layout, language, and methodology.
  • Discover the right questions and research goals to help you achieve meaningful results.

Where I’ve come from

I have over a decade of experience in market research, specialising in cultural and creative organisations. My roles have ranged from face-to-face interviewing to managing complex fieldwork operations. At Morris Hargreaves McIntyre, I oversaw data collection for hundreds of audience research projects across the UK and internationally.
I’m particularly proud to have been able to work with Chester Zoo, the London National Museums consortium, and coordinating regional interviewer teams for the 14-18 NOW First World War centenary commemoration. I’ve also provided survey training to volunteers and staff at UK and Swedish museums, and on-the-ground support at a multi-methodology fieldwork project at the Alamo in Texas.

More recently, as a Senior Project Manager at Acumen Fieldwork, I’ve helped clients across various sectors design and implement effective research data collection strategies, managing challenging fieldwork both online and in-person.

Articles by Jack Roscoe